From Leveraging The Social Internet For Career Mangment

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    From Leveraging The Social Internet For Career Mangment - Presentation Transcript

    1. Leveraging the Social Internet to help manage your career
      A workshop by Gil Yehuda
      August 2009
      8/13/2009
      1
      © 2009 Gil Yehuda
      Excerpts from
    2. Social networks for recruiting
      Do you or your company use social networking or social media to support recruitment efforts?
      Have you successfully hired a candidate through an online social network?
      8/13/2009
      © 2009 Gil Yehuda
      2
      My chart using Jobvites’ data.
      Source: Jobvite 2009 Survey of 438 HR managers
    3. Social networks for recruiting
      8/13/2009
      © 2009 Gil Yehuda
      3
      Jobvite’s charts lifted from their report
      Source: Jobvite 2009 Survey of 438 HR managers
    4. Future planning
      8/13/2009
      © 2009 Gil Yehuda
      4
      Jobvite’s charts lifted from their report
      Source: Jobvite 2009 Survey of 438 HR managers
    5. Findings:
      HR Recruiters plan on using social networking to recruit candidates. They lean heavily on LinkedIn, Facebook, and Twitter to find people.
      Candidates who want jobs need to be found there.
      They also use LinkedIn, search engines, and Facebook to research potential candidates.
      Candidates should know what will be found.
      They plan on using more of these tools in the future, and they plan to divest from 3rd party recruitment firms and job boards.
      Career coaches need to teach new skills.
      8/13/2009
      © 2009 Gil Yehuda
      5
    6. Framework for Online Branding
      8/13/2009
      © 2009 Gil Yehuda
      6
    7. Social Media helps Building Relevance
      8/13/2009
      © 2009 Gil Yehuda
      7
    8. Four questions to measure your online social relevance
      8/13/2009
      © 2009 Gil Yehuda
      8
    9. A simplified Social Media Map
      8/13/2009
      © 2009 Gil Yehuda
      9
      • LinkedIn is typically used as a destination
      • Twitter is used to discover “now”
      • Facebook is used in both ways.
      • All leverage the Blogosphere for content
      • And so can you…
      http://www.flickr.com/photos/ecstaticist/3353346296/
    10. Awareness Questions
      Who are the thought leaders in your field of interest?
      Who are the relevant vendors?
      What is going on in your industry?
      Who else is in the job market?
      When/Where is the next conference?
      Are there local networking meetings you should attend?
      What is being talked about by the people who will interview you?
      Who is aware of your availability?
      8/13/2009
      © 2009 Gil Yehuda
      10
      http://www.flickr.com/photos/seandreilinger/3346558836/
    11. Four types of LinkedIn Users
      8/13/2009
      © 2009 Gil Yehuda
      11
      Inactives who came back ‘cuz they needed to.
      The people who actually pay. They get the best experience.
      Created a profile once when they were looking for a job, or someone told them it was a good idea to set up a profile.
      A small number of power users who have a love/hate relationship with the platform, and use it to network professionally.
    12. Elements of your LinkedIn profile
      A picture
      A summary
      Your updated “status”
      Your work experience
      Education
      Additional information
      Recommendations
      Q&A
      Contact Settings
      8/13/2009
      © 2009 Gil Yehuda
      12
    13. A progression of LinkedIn usage
      8/13/2009
      © 2009 Gil Yehuda
      13
      A real
      person
      Other
      sites
      Blog
      Helpful
      information
      Events
    14. Applications are in the form of widgets
      8/13/2009
      © 2009 Gil Yehuda
      14
    15. Planning your “Full View”
      8/13/2009
      © 2009 Gil Yehuda
      15
    16. Your brand strategy to land a job
      Attain online social relevanceby keeping aware and being engaging in the social internet.
      Use your blog, comments, and social media digital fingerprints to establish a persona, asserting your qualifications, developing your reputation, and demonstrating your career aspirations.
      8/13/2009
      © 2009 Gil Yehuda
      16
    17. A coordinated brand means I am…
      Connecting with people in my industry
      Listening actively
      Inviting participation
      Developing relevance by contributing
      Aware of relevant people and events
      Making it easy to find me
      Making sure I know what you’ll find
      8/13/2009
      © 2009 Gil Yehuda
      17
    18. Thanks!
      If you found this valuable, please consider linking in with me at www.linkedin.com/in/GilYehuda.
      If you really found this valuable, write me a recommendation too.
      If you are interested in learning how I can help you, please contact me.
      www.gilyehuda.com or gil@gilyehuda.com
      8/13/2009
      © 2009 Gil Yehuda
      18

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