Leveraging the Social Internet to help manage your careerA workshop by Gil YehudaAugust 20098/13/20091© 2009 Gil YehudaExcerpts from

Social networks for recruitingDo you or your company use social networking or social media to support recruitment efforts?Have you successfully hired a candidate through an online social network?8/13/2009© 2009 Gil Yehuda2My chart using Jobvites’ data.Source: Jobvite 2009 Survey of 438 HR managers

Social networks for recruiting8/13/2009© 2009 Gil Yehuda3Jobvite’s charts lifted from their reportSource: Jobvite 2009 Survey of 438 HR managers

Future planning8/13/2009© 2009 Gil Yehuda4Jobvite’s charts lifted from their reportSource: Jobvite 2009 Survey of 438 HR managers

Findings:HR Recruiters plan on using social networking to recruit candidates. They lean heavily on LinkedIn, Facebook, and Twitter to find people.Candidates who want jobs need to be found there.They also use LinkedIn, search engines, and Facebook to research potential candidates.Candidates should know what will be found.They plan on using more of these tools in the future, and they plan to divest from 3rd party recruitment firms and job boards.Career coaches need to teach new skills.8/13/2009© 2009 Gil Yehuda5

Framework for Online Branding8/13/2009© 2009 Gil Yehuda6

Social Media helps Building Relevance8/13/2009© 2009 Gil Yehuda7

Four questions to measure your online social relevance8/13/2009© 2009 Gil Yehuda8

A simplified Social Media Map8/13/2009© 2009 Gil Yehuda9LinkedIn is typically used as a destinationTwitter is used to discover “now”Facebook is used in both ways.All leverage the Blogosphere for contentAnd so can you… http://www.flickr.com/photos/ecstaticist/3353346296/

LinkedIn is typically used as a destination

Twitter is used to discover “now”

Facebook is used in both ways.

All leverage the Blogosphere for content

And so can you…

Awareness QuestionsWho are the thought leaders in your field of interest?Who are the relevant vendors?What is going on in your industry?Who else is in the job market?When/Where is the next conference?Are there local networking meetings you should attend?What is being talked about by the people who will interview you?Who is aware of your availability?8/13/2009© 2009 Gil Yehuda10http://www.flickr.com/photos/seandreilinger/3346558836/

Four types of LinkedIn Users8/13/2009© 2009 Gil Yehuda11Inactives who came back ‘cuz they needed to.The people who actually pay. They get the best experience.Created a profile once when they were looking for a job, or someone told them it was a good idea to set up a profile.A small number of power users who have a love/hate relationship with the platform, and use it to network professionally.

Elements of your LinkedIn profileA pictureA summaryYour updated “status” Your work experienceEducationAdditional informationRecommendationsQ&AContact Settings8/13/2009© 2009 Gil Yehuda12

A progression of LinkedIn usage8/13/2009© 2009 Gil Yehuda13A real personOther sitesBlogHelpful informationEvents

Applications are in the form of widgets8/13/2009© 2009 Gil Yehuda14

Planning your “Full View”8/13/2009© 2009 Gil Yehuda15

Your brand strategy to land a jobAttain online social relevanceby keeping aware and being engaging in the social internet.Use your blog, comments, and social media digital fingerprints to establish a persona, asserting your qualifications, developing your reputation, and demonstrating your career aspirations.8/13/2009© 2009 Gil Yehuda16

A coordinated brand means I am…Connecting with people in my industryListening activelyInviting participationDeveloping relevance by contributingAware of relevant people and eventsMaking it easy to find meMaking sure I know what you’ll find8/13/2009© 2009 Gil Yehuda17

Thanks!If you found this valuable, please consider linking in with me at www.linkedin.com/in/GilYehuda.If you really found this valuable, write me a recommendation too. If you are interested in learning how I can help you, please contact me.www.gilyehuda.com or gil@gilyehuda.com8/13/2009© 2009 Gil Yehuda18