From Leveraging The Social Internet For Career Mangment

Leveraging the Social Internet to help manage your career
A workshop by Gil Yehuda
August 2009
8/13/2009
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© 2009 Gil Yehuda
Excerpts from

Social networks for recruiting
Do you or your company use social networking or social media to support recruitment efforts?
Have you successfully hired a candidate through an online social network?
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© 2009 Gil Yehuda
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My chart using Jobvites’ data.
Source: Jobvite 2009 Survey of 438 HR managers

Social networks for recruiting
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Jobvite’s charts lifted from their report

Future planning
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© 2009 Gil Yehuda
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Jobvite’s charts lifted from their report

Findings:
HR Recruiters plan on using social networking to recruit candidates. They lean heavily on LinkedIn, Facebook, and Twitter to find people.
Candidates who want jobs need to be found there.
They also use LinkedIn, search engines, and Facebook to research potential candidates.
Candidates should know what will be found.
They plan on using more of these tools in the future, and they plan to divest from 3rd party recruitment firms and job boards.
Career coaches need to teach new skills.
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© 2009 Gil Yehuda
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Framework for Online Branding
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Social Media helps Building Relevance
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Four questions to measure your online social relevance
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A simplified Social Media Map
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LinkedIn is typically used as a destination
Twitter is used to discover “now”
Facebook is used in both ways.
All leverage the Blogosphere for content
And so can you…
http://www.flickr.com/photos/ecstaticist/3353346296/

Awareness Questions
Who are the thought leaders in your field of interest?
Who are the relevant vendors?
What is going on in your industry?
Who else is in the job market?
When/Where is the next conference?
Are there local networking meetings you should attend?
What is being talked about by the people who will interview you?
Who is aware of your availability?
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© 2009 Gil Yehuda
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http://www.flickr.com/photos/seandreilinger/3346558836/

Four types of LinkedIn Users
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Inactives who came back ‘cuz they needed to.
The people who actually pay. They get the best experience.
Created a profile once when they were looking for a job, or someone told them it was a good idea to set up a profile.
A small number of power users who have a love/hate relationship with the platform, and use it to network professionally.

Elements of your LinkedIn profile
A picture
A summary
Your updated “status”
Your work experience
Education
Additional information
Recommendations
Q&A
Contact Settings
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Your brand strategy to land a job
Attain online social relevanceby keeping aware and being engaging in the social internet.
Use your blog, comments, and social media digital fingerprints to establish a persona, asserting your qualifications, developing your reputation, and demonstrating your career aspirations.
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© 2009 Gil Yehuda
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A coordinated brand means I am…
Connecting with people in my industry
Listening actively
Inviting participation
Developing relevance by contributing
Aware of relevant people and events
Making it easy to find me
Making sure I know what you’ll find
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© 2009 Gil Yehuda
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Thanks!
If you found this valuable, please consider linking in with me at www.linkedin.com/in/GilYehuda.
If you really found this valuable, write me a recommendation too.
If you are interested in learning how I can help you, please contact me.
www.gilyehuda.com or gil@gilyehuda.com
8/13/2009
© 2009 Gil Yehuda
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by Gil Yehuda on Aug 13, 2009

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