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SALES MANAGEMENT COURSE (submitted presentation slides)
Effective sales management has a high impact on firms' market and financial performance. Firms invest a high amount of money in their sales forces, salespeople establish and maintain customer relationships, and generate sales and profit.
Me and my teammates achieved 30/30 points with this presentation from Dr. Tim Bendig (class instructor) and P&G company representatives.
Please note that the uploaded task description is not complete!
Please note that the presentation is built on imaginary store and task!
You are Key Account Manager for Gillette and responsible for the customer ‘Gamma Stores’.
The key question is: “How to launch the new Lady shaver Venus & Olay and how to leverage Venus Olay as the growth engine for your female shaving business at your customer”.
It is July 2012 and you & your team develop the Launch Plan and Conceptual Sell for Venus & Olay at Gamma Stores (planned for Jan13).
Case Study outline:
-Venus & Olay- the product
-Media- and ER-support
-Development female grooming market
-Calculation / Pricelist
-Gamma Stores .
5 Steps of Persuasive Selling Format (Conceptual Sell):
-Summarize the Situation
-State the Idea
-Explain How it Works
-Re-Inforce the Benefits
-Easy Next Steps