India position in the world is unique, because a number of recognized therapies like Ayurveda, Siddha, Unani are Homeopathy are well recognized systems of healthcare here. The country’s easy availability of raw materials and traditional knowledge base are primarily responsible for the growth of the herbal market. It registered a CAGR of about 13 percent from 2014 to 2018.

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Herbal Industry in India
(2009 – 2018)

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© Gyan Research and Analytics Pvt. Ltd., 2015
Table of Contents
1. Global Herbal Market
1.1 Indian Herbal Market
2. Major Trends
2.1. Green Cosmetic Industry
2.2. Herbal Spa
2.3. Over the Counter (OTC)
2.4. Online Retailing
2.5. Medical Tourism
2.6. Herbal Dietary Supplements
3. Exports
4. SWOT Analysis
5. Outlook

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© Gyan Research and Analytics Pvt. Ltd., 2015
Synopsis
India position in the world is unique, because a number of recognized therapies like Ayurveda,
Siddha, Unani are Homeopathy are well recognized systems of healthcare here. The country’s easy
availability of raw materials and traditional knowledge base are primarily responsible for the growth
of the herbal market. It registered a CAGR of about 13 percent from 2014 to 2018.
The herbal market in India is presently experiencing several changes in consumer demand pattern.
Along with demand for herbs and herbal medicines, there is an upsurge in the demand for herbal
cosmetics and spas. The significant rise in demand for herbal beauty care products is the result of
growing awareness among consumers about the harmful effects of chemicals used in regular
cosmetics.
As of now, India’s share in the global herbal market is very meager, especially given the country’s
rich resource and treasury of knowledge. Low product penetration, limited distribution network and
lack of standardization are some of the hurdles that are bottlenecking the industry. The government,
in association with manufacturers, should set up standard laboratories for quality control and
standardization. Further, initiatives should be taken to organize the fragmented market. The entry of
new players and the availability of innovative and customized products will propel the market for
herbal products.

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© Gyan Research and Analytics Pvt. Ltd., 2015
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