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The presentation for Gyaan Adda 46: Introduction to Typography by Hafsah Parkar (@hufflo)

The presentation for Gyaan Adda 46: Introduction to Typography by Hafsah Parkar (@hufflo)

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Gyaan adda 46 Gyaan adda 46 Presentation Transcript

  • 46 A: y D ph ADpogra N o Ty A nt YA ctioG du tro REIn r kar, D ah Pa Hafs
  • On creating a typeface:Most people think that typography isabout fonts.Most designers think typography is aboutfonts.Typography is more than that, it’sexpressing language through type.Placement, composition & typechoice.~ Mark BoultonIntroduction to Typography Gyaan Adda: 46 | Hafsah Parkar | 13 December 2012
  • SOME POINTERS TO START WITH: Choosing a typeface is not 1 typography. Information 2 3 Typography has one plain design is not about the duty before it and that is use of good typefaces, it to convey information in is about the use of good writing. No argument or typography. Which is a consideration can absolve The argument that huge difference. Anyone typography from this duty. we do not have can use typefaces, A printed work which enough fonts at some can choose good cannot be read becomes a our disposition is as typefaces, but only few product without purpose. good as irrelevant. master typography.Introduction to Typography Gyaan Adda: 46 | Hafsah Parkar | 13 December 2012
  • - strict geometric - derived from - incremental - more geometric, - contrasting thick - very specific -forms handwriting development of our sharp than the Old and thin strokes and yet often quite- strokes that are all - have more detail, calligraphic forms style period - Attributes: contradictory -the same width less consistency - the curved letter - Attributes: strong, stylish, associations- Attributes: clear, - Attributes: forms tend to tilt to strong, stylish, dynamic - sense of authority,objective, modern, modern yet the left dynamic quite friendly, rural,universal human, clear yet - Attributes: classic, - Ex: Bodoni, Didot vernacular signage. empathetic traditional, readable - Ex: Times New- Ex: Helvetica, Roman, Baskerville - Ex: Clarendon,Univers, Futura, - Ex: Gill Sans, - Ex: Jenson, Rockwell, Courier,Avant Garde, Frutiger, Myriad, Bembo, Palatino, Lubalin Graph,Akzidenz Grotesk, Optima, Verdana Garamond ArcherFranklin Gothic,GothamIntroduction to Typography Gyaan Adda: 46 | Hafsah Parkar | 13 December 2012
  • keep it exactlythe same, orchange it a lot!!avoid wimpy, incrementalvariationsTwo typefaces work welltogether if they have onething in common but areotherwise greatly different.- can be visual (similarx-height or stroke weight)- same period of time- designed by the samedesignerIntroduction to Typography Gyaan Adda: 46 | Hafsah Parkar | 13 December 2012
  • There are only conventions, no ironclad rules... Do what you feel will work, but remember its purpose. Source: http://www.smashingmagazine.com/2010/12/14/what-font-should-i-use-five-principles- for-choosing-and-using-typefaces/Introduction to Typography Gyaan Adda: 46 | Hafsah Parkar | 13 December 2012
  • CONSTRUCTION OF ‘PERsonas’:The verticals are all of the same widthrather the same thickness. The curves arenot exactly circular. All the strokes exceptfor the curvilinear lines are geometricin nature. The entire family has a mixof curvilinear and vertical / horizontalstrokes. StrokeThe weight of the font is regular.Introduction to Typography Gyaan Adda: 46 | Hafsah Parkar | 13 December 2012
  • PERSONAS Cap Height x Height Tracking Kerning: Optical Leading 72 pt 36 ptIntroduction to Typography Gyaan Adda: 46 | Hafsah Parkar | 13 December 2012
  • TYPe KnowledgeAlignment: Left Aligned Right Aligned Centre Aligned JustifiedIntroduction to Typography Gyaan Adda: 46 | Hafsah Parkar | 13 December 2012
  • TYPe KnowledgeLeading: Tracking:Kerning:Introduction to Typography Gyaan Adda: 46 | Hafsah Parkar | 13 December 2012
  • TYPe KnowledgeHeirarchy: With simpleuse of tabs and the useof upper and lower case,heirachy in informationcan be achieved. Source: http://www.thinkingwithtype.comIntroduction to Typography Gyaan Adda: 46 | Hafsah Parkar | 13 December 2012
  • gExploring a letter form: GGCOMPOSITIONIn a space of 1”, compositions were GG Gg gcreated, so as to show interesting facetsof the letter form while still giving the Gidea of the original letter form. G GThis exercise made us use the laws ofGestalts to the fullest, especially the lawof closure. gTwo styles were explored, one which had G gaccentuated edges while the other was abasic type face for the lowercase G. G gTypefaces: Accent, Santana G G G g gIntroduction to Typography G G G Gyaan Adda: 46 | Hafsah Parkar | 13 December 2012
  • ThE LOGOTYPE Selectedfrom the compositionsIntroduction to Typography Gyaan Adda: 46 | Hafsah Parkar | 13 December 2012
  • G GBANNers: G GSizes- 1:2, 1:3, 1:1The first banner has the entire Ytypeface combined to makean abstract composition.The second banner hasbeen created using thecompositions explored in theprevious exercise.The hird banner has thelogo used in different angles. G GIntroduction to Typography G Gyaan Adda: 46 | Hafsah Parkar | 13 December 2012
  • Layout & GridSize- A3 PostersFour Column GridOption One:Heirarchy -Tagline, IncentiveInformation, BodyCopy andVenue DetailsIntroduction to Typography Gyaan Adda: 46 | Hafsah Parkar | 13 December 2012
  • Layout & GridSize- A3 PostersFour Column GridOther options triedHeirarchy -Tagline, IncentiveInformation, BodyCopy andVenue DetailsIntroduction to Typography Gyaan Adda: 46 | Hafsah Parkar | 13 December 2012
  • Layout & GridSize- A3 Posters BodyFour Column Grid CopyFinal SelectedHeirarchy- SpecialGuest, Tagline,Body Copy andVenue Details Main Title Venue Tagline DetailsIntroduction to Typography Gyaan Adda: 46 | Hafsah Parkar | 13 December 2012
  • THANKYOU!