Smile - Furet du Nord

Being successful with Magento and more than 1.5 million products

Project Manager Smile Benelux
[email_address]
www.smile-benelux.com
Erwin de Vries Your speaker…

Smile, leader in integrating Open Source Solutions
Introducing the Furet du Nord case
Lessons Learned
Q&A

Smile, leader in integrating Open Source Solutions We are a fast growing company with a well established international presence 20 years of experience 1 st European Open Source Solutions Integrator
Capital development 2009
2,5 millions euro
to
accelerate organic growth
ease strategic acquisitions
14 Offices serving the whole Europe Turnover 2010 27 M€ + 30 % annual growth ~550 Experts

Smile, leader in integrating Open Source Solutions We deliver full services from strategy definition till maintenance and training
Visual identity, iconography, graphical chart
Information architecture
Accessibility, ergonomy
Story-board
New digital experiences
SMILE CONSULTING
Feasibility studies
Quality audits
Requirements
Solutions Benchmarking
SMILE SYSTEMS
Architecture
Security
Load performance
Hosting and related services
SMILE MAINTENANCE
Applicative maintenance, incident fixing & change requests
Functional and technical surveillance
SMILE DELIVERY
Develop and integrate technical solutions
Build open source modules and custom-based applications
Collaborative solutions
Content management
Etc…
SMILE TRAINING
eCommerce
CMS
DMS
ERP
BI
Portals
Infrastructure
…

Smile, leader in integrating Open Source Solutions We are the Open Source multi specialist in all IT domains SMILE CMS ERP CRM BI DMS Drupal eZ Publish Jahia Infoglue Spip TYPO3 e commerce Prestashop Magento RBS Alfresco Nuxeo Knowledge Tree Talend PDI Palo Jaspersoft Pentaho DEV Infra. Portal OpenERP SugarCRM Hippo Liferay Exo Plateform Zimbra Symfony Zarafa CakePHP Zend Nagios Bacula

Web architectures open source
To know the basic principles of modern web architectures and high performance, and related tools. [170 pages]
Firewalls and VPN open source
Indispensable tools for a secure infrastructure and open source solutions reign supreme. [58 pages].
Virtualisation open source
To understand the principles of Virtualization, Find solutions, discover the diverse range of applications, and benefit from feedback from Smile. [41 pages].
Decision : Open source solutions
Generating reports, multidimensional analysis, ETL or data mining, discover the best tools and suites of business intelligence open source. [74 pages]
PHP Frameworks
A complete presentation of Frameworks and components that reduce development time of applications, while improving their quality. [77 pages]
Content Management : Open Source Solutions
In content management, best solutions are open source. The simple solution to the company website, discover our open source CMS. [58 pages]
Portals : Open source solutions
For portals too, open source is rich in solid solutions and complete. According to CMS, Smile offers a comprehensive survey of the best solutions portals. [50 pages]
200 questions to choose the right CMS
All questions to be asked to choose the content management tool that best meets your needs [46 pages]
Design of Web applications
Summary of Good Practices for theUsability and effectiveness of business applications built with web technology. [61 pages]
The 100 Good Practice Web
One hundred and some good practices of the Web ", uses and tips, or simply unavoidable and useful to help you build a quality site. [26 pages]
ERP : Open source solutions
Open source solutions in ERP are quite mature and gain market shares in companies, providing flexibility and reduced costs. [121 pages]
GED : Open source solutions
Real solutions EDM are very specific tools, open source represents a solid alternative, a broad functional coverage and a strong momentum. [77 pages]
SEO : What you should know
With this white paper, learn how to maximize "référençabilité"And positioning your site at its conception. [45 pages]
Introduction to Open Source and Free Software
Its history, its philosophy, its leading figures, its market, business models, patterns of support and development models. [75 pages]
eCommerce
Overview and comparison of the best Open Source solutions (Prestashop, Magento, etc….)[82 pages]
White Papers are freely downloadable on www.smile-benelux.com Smile, leader in integrating Open Source Solutions We share our expertise in more than 15 free Whitepapers – more than 200 000 downloads…

Smile, leader in integrating Open Source Solutions A small subset of our Magento references…

Smile, leader in integrating Open Source Solutions A leading Magento integrator in Europe…
Elected European Magento Partner of the year by Magento Inc.
We are the only Magento Enterprise Partner present in the whole of Europe
We have developed the 5 largest Magento projects to date
We have over 150 consultants dedicated to Magento projects
Our first Magento project started in April 2008 (Magento exists since March 2008…)
We focus on Magento implementations in complex environments where we use our unique experience to achieve the right business results
A still growing part of our Magento projects is actually taking over the implementation of other « Magento specialists »…

Lessons Learned
Q&A

70 years of expérience 12 sales locations 1 st bookshop location in France withr 7000m2 70 M€ turnover 95% branding recognition in France 12 000 daily visitors 1500 new products everyday 1,5 million products Introducing the Furet du Nord Case A leader in the cultural retail business

Business challenges
Reflect the Furet values: « Quality, choice, customer care, proficiency »
Increase customer traffic in the bookstore « Click & Mortar business model »
Provide an efficient search engine « 70% of the orders are made through the search engine »
Introducing the Furet du Nord Case The eCommerce channel: both business and technical challenges
Technical challenges
Interconnection to the IT system (Book database, ERP, CRM, Prediggo) « A retail oriented IT system »
Automatic integration of a huge product database « Over 1 500 000 books »
Matching with a very demanding business « The system will fit strong business requirements »

Double shopping cart « home delivery » and / or « in store picking »
Real Time inventory visibility per store
Specific navigation
How to increase traffic in the physical stores? By encouraging the customer to pick up and pay his order at the store

2 shipping method selection: classical « Colissimo » or « Relay Points »
Distinct fee processing rules based on order amount and delivery type
How to increase customer satisfaction? By increasing the delivery period of choice while optimizing its internal shipping cost

No disconnection in the sales tunnel maximizing the visitor trust and optimizing the converstion rate
Fully integrated in the webshop look and feel
Payment methods: credit card, Furet gift cards, PayPal, Furet loyalty card…
How to increase customer trust? Proposing an payment solution integrated in the webshop

Regular wide audience B2C webshop to be combined with a private B2B area for universities and large corporations
Restricted to account customers
With business specific rules with advanced workflows
School manager Payment center Furet Teacher Quotation Order Validation ? Budget ? Validation ? How to enlarge the audience and deliver high value services? Provide full fledge B2B and B2C capabilities

Challenges
How to ensure the right level of performance during the indexation?
How to ensure the right level of performance during the search?
How to ensure the relevancy of the search results?
How to manage very granular product categories?
How to execute the merchandizing strategy in this mass of products?
Project solutions
Validate a search prototype based on SolR
Develop the concept of « virtual shelf »
Manage search results relevancy with a specific indicator
Interface Prediggo as merchandizing solution
How to manage more than 1,5 million products? ..and 10 000 daily updates

Based on Apache Lucene search engine
Fully open source, no license cost
Full text and structured search
Can leverage all existing functionalities (autocompletion, etc…)
Indexation of the entire database in 20 minutes (instead of 36 hours…)
The project convinced Magento Inc to include SolR option in the Enterprise Edition
How to manage more than 1,5 million products? Implement the SolR seach engine

Titelive book database did not always have the right level of granularity to handle shelves in a standard Magento way => Manga examples
Smile and Furet du Nord identified 100 virtual categories automatically filled out based on predefined rules (author, title,…)
The add-on allows to configure a SolR query for each category
Every morning categories content are automatically updated
How to manage more than 1,5 million products? Invent the « Virtual category » concept via the SolR search engine

The search results are sorted depending on defined business rules:
Is the book still printed?
Does the product have a visual?
Is the product available?
What is the publication date?
A « Furet Boost » attribute is computed for each product and used in the indexing process
How to manage more than 1,5 million products? Pilot the search relevancy with business defined criteria

B2B webshop live in 6 months including a one month search engine prototype and a very robust test phase
More than 1 Mln Euros in 2010
High conversion rate in the sales tunnel as compared to the market
The website is still evolving
Smile is implementing new functionalities (new ways for managing logistics, delivery, payment)
Furet du Nord is managing daily actively its webshop
And the business results? Limited project duration and quickly strong results

Lessons Learned
Q&A

Visit our website www.smile-benelux.com
Download our free white papers
Questions?

Smile - Furet du Nord

by Guido Jansen on May 31, 2011

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