Robert Hanks - Magento for your personalisation strategyPresentation Transcript
Putting Magento at the heart of your eCommerce personalisation strategy Robert Hanks
What is eCommerce personalisation?
“we have 6.2 million customers…..we should have 6.2million stores” Jeff Bezos, Founder & CEO, Amazon
Where they come from Sizes and colours What they like What they buy
Leveraging Magento attributes 42
Dynamically change banners
Up-sells & cross-sells
Over 160 algorithms!
Configured to individual customers
Personalised on-site search
In the UK…
Split logic for different territories
How do we do this?
We use 1st party cookies!
Some of our happy customers!
Agencies we work with &
Unique for Magento
Personalised results in…34% Increase in conversions16% Reduction click to buy distance13% Uplift in sales60% Increase in items purchased€2000 per month reduction in labourAverage results from Predictive Intent customers
= Happy customers!!
Starting from €500!Get in-touch…firstname.lastname@example.org