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Robert Hanks - Magento for your personalisation strategy
 

Robert Hanks - Magento for your personalisation strategy

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    Robert Hanks - Magento for your personalisation strategy Robert Hanks - Magento for your personalisation strategy Presentation Transcript

    • Putting Magento at the heart of your eCommerce personalisation strategy Robert Hanks
    • What is eCommerce personalisation?
    • “we have 6.2 million customers…..we should have 6.2million stores” Jeff Bezos, Founder & CEO, Amazon
    • Where they come from Sizes and colours What they like What they buy
    • Leveraging Magento attributes 42
    • Dynamically change banners
    • Up-sells & cross-sells
    • Over 160 algorithms!
    • Configured to individual customers
    • Personalised on-site search
    • Personalised emails
    • Multi-Store Logic
    • In the UK…
    • …in Australia!!
    • Split logic for different territories
    • How do we do this?
    • We use 1st party cookies!
    • Big data
    • Some of our happy customers!
    • Agencies we work with &
    • Conclusion
    • Unique for Magento
    • Personalised results in…34% Increase in conversions16% Reduction click to buy distance13% Uplift in sales60% Increase in items purchased€2000 per month reduction in labourAverage results from Predictive Intent customers
    • GrassCity
    • = Happy customers!!
    • &
    • Starting from €500!Get in-touch…www.predictiveintent.comrobert.hanks@predictiveintent.com