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Ray Bogman Google Optimizer
 

Ray Bogman Google Optimizer

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Presentation at the Dutch Magento conference 'Dutchento' on January 27th, 2009.

Presentation at the Dutch Magento conference 'Dutchento' on January 27th, 2009.

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    Ray Bogman Google Optimizer Ray Bogman Google Optimizer Presentation Transcript

    • Google Website Optimizer Ray Bogman Jira ICT 27-01-2009 Ray Bogman (www.jira.nl) @Dutch Magento Day
    • What do we need? Ray Bogman (www.jira.nl) @Dutch Magento Day
    • Google www.google.com/websiteoptimizer Ray Bogman (www.jira.nl) @Dutch Magento Day
    • Why? Ray Bogman (www.jira.nl) @Dutch Magento Day
    • More Sales Ray Bogman (www.jira.nl) @Dutch Magento Day
    • How? Ray Bogman (www.jira.nl) @Dutch Magento Day
    • Step 1: Create website/account Create Google Optimizer account Create Magento website Ray Bogman (www.jira.nl) @Dutch Magento Day
    • Step 2: Create a plan ● Start on writing a convertion plan ● Focus on one thing (1 experiment) Ray Bogman (www.jira.nl) @Dutch Magento Day
    • Step 3: Pick convertion type Listen to your visitors Increase conversions A/B-experiment (less than <1000 pageviews a week) Multi-experiment (more than >1000 pageviews) Reports (pick best choise) Ray Bogman (www.jira.nl) @Dutch Magento Day
    • Step 4: Config Magento Google API ● Activate Google Optimizer in Magento ● Ray Bogman (www.jira.nl) @Dutch Magento Day
    • Choose what to optimize ● Categorie view ● Product View (incl. Attributes) ● CMS Ray Bogman (www.jira.nl) @Dutch Magento Day
    • Product, Categorie, CMS Ray Bogman (www.jira.nl) @Dutch Magento Day
    • Step 5: Create Multi-experiment ● Title Head ● Picture ● Body text Ray Bogman (www.jira.nl) @Dutch Magento Day
    • Select Conversion Url's ● Test page & Conversion Url's Ray Bogman (www.jira.nl) @Dutch Magento Day
    • Consult your Marketing Team ● Setup a variation of different “Titles”, “Pictures” and “Body Text” ● Ray Bogman (www.jira.nl) @Dutch Magento Day
    • Verify script-code Ray Bogman (www.jira.nl) @Dutch Magento Day
    • Script installer Ray Bogman (www.jira.nl) @Dutch Magento Day
    • Setup Note! ● Make sure the categorie has a Title, Picture and/or Body text, because you can't go back and change it. It's not editable in Google one's you setup a experiment. Ray Bogman (www.jira.nl) @Dutch Magento Day
    • Create Variation ● Change Title, Picture and Body Ray Bogman (www.jira.nl) @Dutch Magento Day
    • Preview check – important!!! Ray Bogman (www.jira.nl) @Dutch Magento Day
    • Check Report ● Let Google optimize your website ● Ray Bogman (www.jira.nl) @Dutch Magento Day
    • Be patient: A conversion takes time Ray Bogman (www.jira.nl) @Dutch Magento Day