Google Website Optimizer
Ray Bogman
Jira ICT
27-01-2009
Ray Bogman (www.jira.nl) @Dutch Magento Day

What do we need?
Ray Bogman (www.jira.nl) @Dutch Magento Day

Google
www.google.com/websiteoptimizer
Ray Bogman (www.jira.nl) @Dutch Magento Day

Why?
Ray Bogman (www.jira.nl) @Dutch Magento Day

More Sales
Ray Bogman (www.jira.nl) @Dutch Magento Day

How?
Ray Bogman (www.jira.nl) @Dutch Magento Day

Step 1: Create website/account
Create Google Optimizer account
Create Magento website
Ray Bogman (www.jira.nl) @Dutch Magento Day

Step 2: Create a plan
● Start on writing a convertion plan
● Focus on one thing (1 experiment)
Ray Bogman (www.jira.nl) @Dutch Magento Day

Step 3: Pick convertion type
Listen to your visitors
Increase conversions
A/B-experiment (less than <1000 pageviews a week)
Multi-experiment (more than >1000 pageviews)
Reports (pick best choise)
Ray Bogman (www.jira.nl) @Dutch Magento Day

Step 4: Config Magento Google API
● Activate Google Optimizer in Magento
●
Ray Bogman (www.jira.nl) @Dutch Magento Day

Choose what to optimize
● Categorie view
● Product View (incl. Attributes)
● CMS
Ray Bogman (www.jira.nl) @Dutch Magento Day

Product, Categorie, CMS
Ray Bogman (www.jira.nl) @Dutch Magento Day

Step 5: Create Multi-experiment
● Title Head
● Picture
● Body text
Ray Bogman (www.jira.nl) @Dutch Magento Day

Select Conversion Url's
● Test page & Conversion Url's
Ray Bogman (www.jira.nl) @Dutch Magento Day

Consult your Marketing Team
● Setup a variation of different “Titles”, “Pictures”
and “Body Text”
●
Ray Bogman (www.jira.nl) @Dutch Magento Day

Verify script-code
Ray Bogman (www.jira.nl) @Dutch Magento Day

Script installer
Ray Bogman (www.jira.nl) @Dutch Magento Day

Setup Note!
● Make sure the categorie has a Title, Picture
and/or Body text, because you can't go back
and change it. It's not editable in Google
one's you setup a experiment.
Ray Bogman (www.jira.nl) @Dutch Magento Day

Create Variation
● Change Title, Picture and Body
Ray Bogman (www.jira.nl) @Dutch Magento Day

Preview check – important!!!
Ray Bogman (www.jira.nl) @Dutch Magento Day

Check Report
● Let Google optimize your website
●
Ray Bogman (www.jira.nl) @Dutch Magento Day

Be patient:
A conversion takes time
Ray Bogman (www.jira.nl) @Dutch Magento Day