Magento Product Update

New Feature Introduction Criteria • Can partners and developers benefit from the introduction of the new capability? • Is it good for Merchants? • Is it good for Merchant’s customers?

Magento New Feature Guidelines • New and enhanced functionality can help in growing your business • Enhance merchant’s capabilities without limiting the way they operate their business • Maintain unique shopping experience to Merchant’s customer (consumer)

Shipping Integration

Shipping Integration Capabilities Administrator is able to create shipping labels and print them for: • UPS • USPS • FedEx • DHL Labels can be created, view and printed for: • New shipment • Existing shipment (including where shipping label exists) • Multiple labels for selected shipment (Mass action) • Multiple labels for selected orders • Store view scope

Return Merchandise Authorization (RMA)

RMA Capabilities Returns are always associated with an order Customer and administrators can manage returns of existing orders Support for all product types Support for partial returns and partial authorization Allows individual item returns Configured for the merchant’s needs including: • Return management flow • Specifying products allowed to return • Shipping methods • Customer RMA capabilities • Customer notifications

Persistent Shopping Cart – The problem

Persistent Shopping Cart

Minimum Advertised Price

Schedule Import/Export • Repeated import/export based on configurable schedule • Import – create, edit, delete • Export – create, edit, delete • Operations are supported from local server or remote FTP • Status, reporting and backup are configurable • Error handling • Notification status • Log cleaning

Price and Promotion Permissions

Supported Mobile Devices

Internet and eCommerce on Mobile on the Rise • Mobile search grew 68% in the last 12 months • Mobile based traffic growth is estimated to be 8 times faster than web traffic • 70% of mobile users in the US are using social media services using their phone • 37% of smartphone users have made a purchase on their phone in the last 6 months • United Kingdom and Germany are leading the way in m-commerce among 18-34 year old source:Mobile E-commerce Best Practice Guide, Econsultancy, 2010

Mobile Frustration is on the Rise • Highly fragmented market • Non-intuitive mobile design • Download delays

What Are They Doing? Compare competitive Compare competitive Find a Browse a Retailer’s pricing while inside Pricing before going to Check to See if Store Location Internet Site a physical store a physical store A Product is in Stock Search for product Check Product Check the Status Use a Mobile Save Shopping or get detailed Reviews Of a Delivery Promotion Information product information Download Retailer’s Use Mobile Phones to Purchase from a Present Loyalty Number Make a Payment Via Mobile Application Check Loyalty Card Points Mobile App From a Barcode Your Mobile Phone

Mobile: Recommended Practices • Auto-Sense users coming to your site from a mobile phone • Do Not overwhelm users with everything on your “full” site. Give them the top used features based on your analytics • Only use images that provide value • No JavaScript or Flash • Screen real estate is a premium - No Big Headers • Recommend m.site.com • Use concise writing for quick reading • Mark fields with error…not top of page • Allow for typo’s and abbreviations • Define Analytics Requirements and goals Source: Metrics Marketing

Mobile Source Code

Mobile Roadmap • HTML5 • Offline catalog modes • Customer used credit • Reward points • Gift cards

Magento Mobile App

Magento Go: Launch Magento Go February 27, 2011 February 28, 2011 Launched Thousands of Registered Users

Magento Go

Magento Go: Distribution by Country

Magento Go Roadmap • Migration tools • Themes and designs • Improved upload process for product images and import/export of orders • Currently, we are evaluating hosting facilities in Europe

Localized payment gateways are on the way

Magento Go Stores: Planet Architecture

Magento Go Stores: Trendy Belly

Access Apps and Themes

Magento Go Platform

Magento Product Update

by Guido Jansen on May 31, 2011

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Magento Product Update — Presentation Transcript