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Future of the Magento Ecosystem

Future of the Magento Ecosystem



I describe my view on the current organization of the Magento community and share ideas on how e can move forward.

I describe my view on the current organization of the Magento community and share ideas on how e can move forward.



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    Future of the Magento Ecosystem Future of the Magento Ecosystem Presentation Transcript

    • The future of the Magento Ecosystem Guido Jansen @gxjansen | gxjansen.com
    • Introduction
    • What I do with Magento
    • Sorry, no code… I’m just a psychologist…
    • Magento Ecosystem a worldwide community
    • What is the Magento ecosystem? • Merchants • Developers • Solution partners • Industry partners • Forum/ Stackexchange Moderators • People who attend Magento events • …
    • AKA: YOU!
    • What do you think about the Magento community? (the organization, not the code…)
    • Yes, this is an audience question ! Say something and don’t make me look stupid
    • 2 issues I want to point out
    • 1) Magento (the company) has lost it’s way
    • Just as an illustration, let’s see how the logo changed
    • „Be at the core of all e-commerce" „Enabling the worldwide e-commerce ecosystem"
    • wut?
    • just a suggestion….
    • Where is Magento going? • A clear business model makes companies predictable. You know why they act like they do and what logical next steps are. • eBay's plans for Magento are unclear 
 (at least from the outside). • This makes it unpredictable what eBay will do with Magento which creates unrest in the community. We simply don’t know what to expect. • This makes agencies and merchants increasingly hesitant in investing (time/money) in Magento. • Roy Rubin’s contract ends in September… Does he stay or continue?
    • 2) Enterprise only focus limits CE ánd EE growth
    • eBay’s main focus: sales of Enterprise product and services ! Which is ok!
    • By investing in Magento (as an Enterprise product) eBay creates opportunities for the whole ecosystem.
    • But…! ! …this also leaves a big gap to be filled
    • ! Magento Community! ! ! ! ! ! ! ! ! Magento Enterprise! ! ! ! ! ! !
    • Speaking of Growth…
    • Competition isn’t sleeping
    • Competition isn’t sleeping
    • How can we - the ecosystem / community - collaborate?
    • Meet Magento Poland meetup First discussion with European community leaders
    • Some of the points we discussed… • We’re all heavily invested in Magento and feel it’s still the best platform out there (by far). • There are overarching tasks that a single partner can’t do, but a global company/alliance could. • We want/need more continuity/ stability/ safety/ independance.
    • Some of the points we discussed… • We want to grow the Magento install base (create a bigger pie). • We want quality control (companies, extensions, developers, …). • Make money :).
    • There is a demand So let’s get organized
    • So what is our vision?
    • Let’s start at the beginning, let’s start with why
    • So why?
    • Why? We believe in enabling business and connecting people
    • Why? You should be free to ! • get in contact with anyone,
 • share ideas, ! • exchange goods, ! • become friends
    • Why? Anyone (individuals, small groups, big companies etc.) should have the freedom to use the the internet in any way they want
    • How? “In everything we do, we enable and connect people. ! We help them to make good business and find new friends.” –Thomas Fleck
    • How do we want to do this? As a Magento ecosystem
    • How? Further build upon „eCommerce platform for growth” Complete framework from low-end shops to high-end enterprise
    • How? Be a community leader Leading an open ecosystem with maximum freedom
    • So what can we do?
    • Coopetition 1. Work together on what everyone does 2. Compete where you add unique value
    • What? Partner program Network of excelent solution and industry partners
    • What? Provide tools Patches? Forum? Dev tools? Support? Training? Certification? Appstore?
    • What? Localized versions Tuned to specific markets
    • What? Expand the install base Low-end SaaS solution
    • What? Connect Merchants to (Solution/Industry) Partners and promote our tools/ services through the events
    • Just to be clear… First things people ask… • Are we aiming for a Magento fork? No • Are we against eBay? No (on the contrary)
    • Build a community organization
    • Next steps • We need you as a partner • We need to get funding • We need to get building • Contact us if you’re interested in contributing • Discuss this topic with us/eachother • …
    • Psych 101: "Social Proof"
    • How to create a movement Video: http://gui.do/1dOxlBL
    • You all love e-commerce
    • You all love Magento
    • So let's create our own Magento future Guido Jansen @gxjansen | gxjansen.com