Feeding Your Social Network
4 Steps To Connect & Automate
by Guido Jansen

Why Connect & Automate
Distribute your content over as many sites as possible;
Provide users with a multitude of subscription options;
Make your content viral;
Content on other sites linking back to your own is good for
your SEO;
No more need for cross posting, saving you much time;
One-Time-Setup, Years of benefit.

The 4 Steps:
1. Get Your Feeds
2. Unite & Filter
3. Publish
4. (Put On Make-Up)

1) Get Your Feeds
(almost) All website produce feeds
Look for 'syndication ', 'feeds ', 'RSS ',
'Atom ' or the orange icon
Use multiple feeds

2) Unite & Filter
Unite multiple feeds
Filter your feeds (e.g. by author, date or keywords)
Tidy your feeds (remove unwanted content)
To do all this, use Yahoo Pipes.

3) Publish
Use feeds as input for blogs, Feed aggregators, Twitter,
Facebook, Friendfeed, LinkedIn etc. etc.
No feed import system available? Use a workaround (like
Twitterfeed for Twitter)
Use Mailchimp RSS to Mail to create stunning monthly
newsletters.

4) Put On Make-Up (optional)
Use Feedburner to provide ease-of-subscription to your users.
Also:
Feed Statistics
Add Advertisements (GoogleTM Adsense)
Add Sharing Options
Many other small nifty things...

Tips
Make a drawing of the feed flow before starting (Not
kidding here. Really, just do it).
When your blog URL changes, the Feed URL will probably
change too. So you will lose all your subscribers.
Use a system (Yahoo Pipes or preferably Feedburner) as a
'man-in-the-middle'. This has the advantage that you can
change the input feed, without changing the output feed,
hence keeping all your followers.
Only use Feedburner for 'public' feeds, no need to use it
for internal use

Connect Social Networks
Need help connecting, automating and optimizing social
networks?
Let me help and I promise:
Updating you social network will become much easier and
less time consuming;
Using my services will lead to more traffic to your website;
The (improved) integration of your company into social
networks will improve your brand awareness.
Go to connectsocialnetworks.com and let's get connected!

Guido Jansen
guido@connectsocialnetworks.com
@gxjansen