Social Media Statistics - Social Media How To
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Social Media Statistics - Social Media How To

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Key statistics for social media. Social media how to by Creative Angle Marketing, a social media expert. Facebook for business, blogging for business, LinkedIn for business, Twitter for business, ...

Key statistics for social media. Social media how to by Creative Angle Marketing, a social media expert. Facebook for business, blogging for business, LinkedIn for business, Twitter for business, local website optimization, and mobile marketing for business.

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    Social Media Statistics - Social Media How To Social Media Statistics - Social Media How To Presentation Transcript

    • Social Media Works for Business
      It’s a force, not a fad
      Gwynne Wade
      Creative Angle Marketing
    • Offline Activities are Moving Online
      ¾ of U.S. adults (164M) are internet users, 35+% spend > 3 hours online every day
      46% of daily searches are for products and services
      20% of monthly Google searches are for local businesses
      Sources: BlogherApr 2011, Pew Research May 2010, U.S. Census bureau May, 2011, The Media Audit, Oct 2010, Google May 2010
    • Inbound Marketing Brings Customers for B2C Companies
      Our B2C company has acquired a customer through this channel
      Age 21-35 = 53%
      Age 36-50 = 20%
      65% of internet users read a blog daily
      71% of U.S. population on Facebook
      ~50% logged in each day
      1.6B search queries/day
      460K new accounts
      /day
      120M users and growing
      69% of users make > $60K
      Sources: Hubspot State of Inbound Marketing Report, 2011
    • Social Media is Influential
      U.S. Internet users spend 3x time on social media and blogs than they do on email
      ~2/3 of internet users use a social network regularly
      Interruption marketing: direct mail, TV advertising, and telemarketing and are all on the decline
      Inbound marketing costs 62% less per lead than traditional, outbound marketing.
      Sources: Hubspot, The State of Inbound Marketing Report, 2011, The Nielsen Company, Nov 2010, Business.com, Sep 2009, Emarketer Feb 2011, Edison Research, 2010
    • Social Media is Influential
      93% of US adult Internet users are on Facebook
      65% of companies have acquired customers through Facebook
      70%/58% = % of local businesses that use Facebook and LinkedIn to promote their business
      There are over 120M users on LinkedIn and growing
      69% of LinkedIn users make > $60K
      LinkedIn drives more B2B referrals than any other social media network
      Sources: Hubspot, The State of Inbound Marketing Report, 2011, The Nielsen Company, Nov 2010, Business.com, Sep 2009, Emarketer Feb 2011, Edison Research, 2010
    • Social Media is Influential
      Twitter users are younger, better educated and have higherincomes than the general population
      52% female/ 48% male
      26% make more than $75K/year
      27% are age 35-44, 30% are age 26-34
      67% of brand followers purchase from brand
      79% of brand followers are more likely to recommend brand
      49% of B2C companies use Twitter and generate 2x the number of leads compared to those that don’t
      Sources: Hubspot, The State of Inbound Marketing Report, 2011, The Nielsen Company, Nov 2010, Business.com, Sep 2009, Emarketer Feb 2011, Edison Research, 2010
    • Inbound marketing brings customers
      Our company has acquired a customer through this channel
      Sources: Hubspot State of Inbound Marketing Report, 2011
    • We are Social Networking Regardless of Age
      U.S. Social Networking Penetration by Age
      Sources: Emarketer, Feb 2011
    • SMBs Use & Benefit from Social Media
      SMBs use social media to promote their businesses
      57% of SMBs say social media is beneficial to their business
      Sources: Merchant Circle Feb 2011, Ad-Ology Research Nov 2011
    • Blogging Gets Your Company Found
      In 2010, 65% of internet users reported reading a blog daily, 46% more than once a day
      39% of U.S. companies use blogs for marketing
      Companies that blog have 55% more website visitors
      Companies that blog generate 88% more leads/month
      Blog early and often – Blog reading, link sharing, and commenting all peak before 10:00 a.m.
      Sources: Hubspot, State of Inbound Marketing Lead Generation Report 2010, Emarketer Aug 2010, Hubspot The Science of Blogging Report 2010
    • If Google can’t find you, chances are no one else will be able to either:
      Companies that blog have 434% more indexed pagesand 97% more inbound links
      More indexed pages = Substantially more leads ($$$)
      Blogging Gets Your Company Found
      Sources: Hubspot, State of Inbound Marketing Lead Generation Report 2010, Emarketer Aug 2010, Hubspot The Science of Blogging Report 2010
    • The Bottom Line:Your customers and prospects are online.What’s stopping you?
    • Thank You!Please Contact Me for assistance with your social media implementation
      Gwynne Wade
      gwynne@creativeanglemarketing.com
      www.creativeanglemarketing.com
      908-236-4136
      If you like this, you can follow me:
      www.facebook.com/ gwynne wade
      www.twitter.com/ @gwynnewade