Social Media Statistics - Social Media How To

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Key statistics for social media. Social media how to by Creative Angle Marketing, a social media expert. Facebook for business, blogging for business, LinkedIn for business, Twitter for business, …

Key statistics for social media. Social media how to by Creative Angle Marketing, a social media expert. Facebook for business, blogging for business, LinkedIn for business, Twitter for business, local website optimization, and mobile marketing for business.

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  • 1. Social Media Works for Business
    It’s a force, not a fad
    Gwynne Wade
    Creative Angle Marketing
  • 2. Offline Activities are Moving Online
    ¾ of U.S. adults (164M) are internet users, 35+% spend > 3 hours online every day
    46% of daily searches are for products and services
    20% of monthly Google searches are for local businesses
    Sources: BlogherApr 2011, Pew Research May 2010, U.S. Census bureau May, 2011, The Media Audit, Oct 2010, Google May 2010
  • 3. Inbound Marketing Brings Customers for B2C Companies
    Our B2C company has acquired a customer through this channel
    Age 21-35 = 53%
    Age 36-50 = 20%
    65% of internet users read a blog daily
    71% of U.S. population on Facebook
    ~50% logged in each day
    1.6B search queries/day
    460K new accounts
    /day
    120M users and growing
    69% of users make > $60K
    Sources: Hubspot State of Inbound Marketing Report, 2011
  • 4. Social Media is Influential
    U.S. Internet users spend 3x time on social media and blogs than they do on email
    ~2/3 of internet users use a social network regularly
    Interruption marketing: direct mail, TV advertising, and telemarketing and are all on the decline
    Inbound marketing costs 62% less per lead than traditional, outbound marketing.
    Sources: Hubspot, The State of Inbound Marketing Report, 2011, The Nielsen Company, Nov 2010, Business.com, Sep 2009, Emarketer Feb 2011, Edison Research, 2010
  • 5. Social Media is Influential
    93% of US adult Internet users are on Facebook
    65% of companies have acquired customers through Facebook
    70%/58% = % of local businesses that use Facebook and LinkedIn to promote their business
    There are over 120M users on LinkedIn and growing
    69% of LinkedIn users make > $60K
    LinkedIn drives more B2B referrals than any other social media network
    Sources: Hubspot, The State of Inbound Marketing Report, 2011, The Nielsen Company, Nov 2010, Business.com, Sep 2009, Emarketer Feb 2011, Edison Research, 2010
  • 6. Social Media is Influential
    Twitter users are younger, better educated and have higherincomes than the general population
    52% female/ 48% male
    26% make more than $75K/year
    27% are age 35-44, 30% are age 26-34
    67% of brand followers purchase from brand
    79% of brand followers are more likely to recommend brand
    49% of B2C companies use Twitter and generate 2x the number of leads compared to those that don’t
    Sources: Hubspot, The State of Inbound Marketing Report, 2011, The Nielsen Company, Nov 2010, Business.com, Sep 2009, Emarketer Feb 2011, Edison Research, 2010
  • 7. Inbound marketing brings customers
    Our company has acquired a customer through this channel
    Sources: Hubspot State of Inbound Marketing Report, 2011
  • 8. We are Social Networking Regardless of Age
    U.S. Social Networking Penetration by Age
    Sources: Emarketer, Feb 2011
  • 9. SMBs Use & Benefit from Social Media
    SMBs use social media to promote their businesses
    57% of SMBs say social media is beneficial to their business
    Sources: Merchant Circle Feb 2011, Ad-Ology Research Nov 2011
  • 10. Blogging Gets Your Company Found
    In 2010, 65% of internet users reported reading a blog daily, 46% more than once a day
    39% of U.S. companies use blogs for marketing
    Companies that blog have 55% more website visitors
    Companies that blog generate 88% more leads/month
    Blog early and often – Blog reading, link sharing, and commenting all peak before 10:00 a.m.
    Sources: Hubspot, State of Inbound Marketing Lead Generation Report 2010, Emarketer Aug 2010, Hubspot The Science of Blogging Report 2010
  • 11. If Google can’t find you, chances are no one else will be able to either:
    Companies that blog have 434% more indexed pagesand 97% more inbound links
    More indexed pages = Substantially more leads ($$$)
    Blogging Gets Your Company Found
    Sources: Hubspot, State of Inbound Marketing Lead Generation Report 2010, Emarketer Aug 2010, Hubspot The Science of Blogging Report 2010
  • 12. The Bottom Line:Your customers and prospects are online.What’s stopping you?
  • 13. Thank You!Please Contact Me for assistance with your social media implementation
    Gwynne Wade
    gwynne@creativeanglemarketing.com
    www.creativeanglemarketing.com
    908-236-4136
    If you like this, you can follow me:
    www.facebook.com/ gwynne wade
    www.twitter.com/ @gwynnewade