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Social Media Works for Business<br />It’s a force, not a fad<br />Gwynne Wade<br />Creative Angle Marketing<br />
Offline Activities are Moving Online<br />¾ of U.S. adults (164M) are internet users, 35+% spend > 3 hours online every da...
Inbound Marketing Brings Customers for B2C Companies<br />Our B2C company has acquired a customer through this channel<br ...
Social Media is Influential<br />U.S. Internet users spend 3x time on social media and blogs than they do on email<br />~2...
Social Media is Influential<br />93% of US adult Internet users are on Facebook<br />65% of companies have acquired custom...
Social Media is Influential<br />Twitter users are younger, better educated and have higherincomes than the general popula...
Inbound marketing brings customers<br />Our company has acquired a customer through this channel<br />Sources: Hubspot Sta...
We are Social Networking Regardless of Age<br />U.S. Social Networking Penetration by Age<br />Sources: Emarketer, Feb 201...
SMBs Use & Benefit from Social Media<br />SMBs use social media to promote their businesses<br />57% of SMBs say social me...
Blogging Gets Your Company Found<br />In 2010, 65% of internet users reported reading a blog daily, 46% more than once a d...
If Google can’t find you, chances are no one else will be able to either:<br />Companies that blog have 434% more indexed ...
The Bottom Line:Your customers and prospects are online.What’s stopping you?<br />
Thank You!Please Contact Me for assistance with your social media implementation<br />Gwynne Wade<br />gwynne@creativeangl...
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Social Media Statistics - Social Media How To

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Key statistics for social media. Social media how to by Creative Angle Marketing, a social media expert. Facebook for business, blogging for business, LinkedIn for business, Twitter for business, local website optimization, and mobile marketing for business.

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Transcript of "Social Media Statistics - Social Media How To"

  1. 1. Social Media Works for Business<br />It’s a force, not a fad<br />Gwynne Wade<br />Creative Angle Marketing<br />
  2. 2. Offline Activities are Moving Online<br />¾ of U.S. adults (164M) are internet users, 35+% spend > 3 hours online every day<br />46% of daily searches are for products and services<br />20% of monthly Google searches are for local businesses<br />Sources: BlogherApr 2011, Pew Research May 2010, U.S. Census bureau May, 2011, The Media Audit, Oct 2010, Google May 2010<br />
  3. 3. Inbound Marketing Brings Customers for B2C Companies<br />Our B2C company has acquired a customer through this channel<br />Age 21-35 = 53% <br />Age 36-50 = 20%<br />65% of internet users read a blog daily<br />71% of U.S. population on Facebook<br />~50% logged in each day<br />1.6B search queries/day<br />460K new accounts<br />/day<br />120M users and growing<br />69% of users make > $60K<br />Sources: Hubspot State of Inbound Marketing Report, 2011<br />
  4. 4. Social Media is Influential<br />U.S. Internet users spend 3x time on social media and blogs than they do on email<br />~2/3 of internet users use a social network regularly<br />Interruption marketing: direct mail, TV advertising, and telemarketing and are all on the decline<br />Inbound marketing costs 62% less per lead than traditional, outbound marketing.<br />Sources: Hubspot, The State of Inbound Marketing Report, 2011, The Nielsen Company, Nov 2010, Business.com, Sep 2009, Emarketer Feb 2011, Edison Research, 2010<br />
  5. 5. Social Media is Influential<br />93% of US adult Internet users are on Facebook<br />65% of companies have acquired customers through Facebook<br />70%/58% = % of local businesses that use Facebook and LinkedIn to promote their business<br />There are over 120M users on LinkedIn and growing<br />69% of LinkedIn users make > $60K<br />LinkedIn drives more B2B referrals than any other social media network<br />Sources: Hubspot, The State of Inbound Marketing Report, 2011, The Nielsen Company, Nov 2010, Business.com, Sep 2009, Emarketer Feb 2011, Edison Research, 2010<br />
  6. 6. Social Media is Influential<br />Twitter users are younger, better educated and have higherincomes than the general population<br />52% female/ 48% male <br />26% make more than $75K/year<br />27% are age 35-44, 30% are age 26-34<br />67% of brand followers purchase from brand<br />79% of brand followers are more likely to recommend brand<br />49% of B2C companies use Twitter and generate 2x the number of leads compared to those that don’t<br />Sources: Hubspot, The State of Inbound Marketing Report, 2011, The Nielsen Company, Nov 2010, Business.com, Sep 2009, Emarketer Feb 2011, Edison Research, 2010<br />
  7. 7. Inbound marketing brings customers<br />Our company has acquired a customer through this channel<br />Sources: Hubspot State of Inbound Marketing Report, 2011<br />
  8. 8. We are Social Networking Regardless of Age<br />U.S. Social Networking Penetration by Age<br />Sources: Emarketer, Feb 2011<br />
  9. 9. SMBs Use & Benefit from Social Media<br />SMBs use social media to promote their businesses<br />57% of SMBs say social media is beneficial to their business<br />Sources: Merchant Circle Feb 2011, Ad-Ology Research Nov 2011 <br />
  10. 10. Blogging Gets Your Company Found<br />In 2010, 65% of internet users reported reading a blog daily, 46% more than once a day<br />39% of U.S. companies use blogs for marketing<br />Companies that blog have 55% more website visitors<br />Companies that blog generate 88% more leads/month <br />Blog early and often – Blog reading, link sharing, and commenting all peak before 10:00 a.m. <br />Sources: Hubspot, State of Inbound Marketing Lead Generation Report 2010, Emarketer Aug 2010, Hubspot The Science of Blogging Report 2010<br />
  11. 11. If Google can’t find you, chances are no one else will be able to either:<br />Companies that blog have 434% more indexed pagesand 97% more inbound links<br />More indexed pages = Substantially more leads ($$$)<br />Blogging Gets Your Company Found<br />Sources: Hubspot, State of Inbound Marketing Lead Generation Report 2010, Emarketer Aug 2010, Hubspot The Science of Blogging Report 2010<br />
  12. 12. The Bottom Line:Your customers and prospects are online.What’s stopping you?<br />
  13. 13. Thank You!Please Contact Me for assistance with your social media implementation<br />Gwynne Wade<br />gwynne@creativeanglemarketing.com<br />www.creativeanglemarketing.com<br />908-236-4136<br />If you like this, you can follow me: <br />www.facebook.com/ gwynne wade<br />www.twitter.com/ @gwynnewade<br />
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