Social Media Statistics - Social Media How To

Social Media Works for Business
It’s a force, not a fad
Gwynne Wade
Creative Angle Marketing

Offline Activities are Moving Online
¾ of U.S. adults (164M) are internet users, 35+% spend > 3 hours online every day
46% of daily searches are for products and services
20% of monthly Google searches are for local businesses
Sources: BlogherApr 2011, Pew Research May 2010, U.S. Census bureau May, 2011, The Media Audit, Oct 2010, Google May 2010

Inbound Marketing Brings Customers for B2C Companies
Our B2C company has acquired a customer through this channel
Age 21-35 = 53%
Age 36-50 = 20%
65% of internet users read a blog daily
71% of U.S. population on Facebook
~50% logged in each day
1.6B search queries/day
460K new accounts
/day
120M users and growing
69% of users make > $60K
Sources: Hubspot State of Inbound Marketing Report, 2011

Social Media is Influential
U.S. Internet users spend 3x time on social media and blogs than they do on email
~2/3 of internet users use a social network regularly
Interruption marketing: direct mail, TV advertising, and telemarketing and are all on the decline
Inbound marketing costs 62% less per lead than traditional, outbound marketing.
Sources: Hubspot, The State of Inbound Marketing Report, 2011, The Nielsen Company, Nov 2010, Business.com, Sep 2009, Emarketer Feb 2011, Edison Research, 2010

93% of US adult Internet users are on Facebook
65% of companies have acquired customers through Facebook
70%/58% = % of local businesses that use Facebook and LinkedIn to promote their business
There are over 120M users on LinkedIn and growing
69% of LinkedIn users make > $60K
LinkedIn drives more B2B referrals than any other social media network

Twitter users are younger, better educated and have higherincomes than the general population
52% female/ 48% male
26% make more than $75K/year
27% are age 35-44, 30% are age 26-34
67% of brand followers purchase from brand
79% of brand followers are more likely to recommend brand
49% of B2C companies use Twitter and generate 2x the number of leads compared to those that don’t

Inbound marketing brings customers
Our company has acquired a customer through this channel
Sources: Hubspot State of Inbound Marketing Report, 2011

We are Social Networking Regardless of Age
U.S. Social Networking Penetration by Age
Sources: Emarketer, Feb 2011

SMBs Use & Benefit from Social Media
SMBs use social media to promote their businesses
57% of SMBs say social media is beneficial to their business
Sources: Merchant Circle Feb 2011, Ad-Ology Research Nov 2011

Blogging Gets Your Company Found
In 2010, 65% of internet users reported reading a blog daily, 46% more than once a day
39% of U.S. companies use blogs for marketing
Companies that blog have 55% more website visitors
Companies that blog generate 88% more leads/month
Blog early and often – Blog reading, link sharing, and commenting all peak before 10:00 a.m.
Sources: Hubspot, State of Inbound Marketing Lead Generation Report 2010, Emarketer Aug 2010, Hubspot The Science of Blogging Report 2010

If Google can’t find you, chances are no one else will be able to either:
Companies that blog have 434% more indexed pagesand 97% more inbound links
More indexed pages = Substantially more leads ($$$)
Blogging Gets Your Company Found
Sources: Hubspot, State of Inbound Marketing Lead Generation Report 2010, Emarketer Aug 2010, Hubspot The Science of Blogging Report 2010

The Bottom Line:Your customers and prospects are online.What’s stopping you?

Thank You!Please Contact Me for assistance with your social media implementation
Gwynne Wade
gwynne@creativeanglemarketing.com
www.creativeanglemarketing.com
908-236-4136
If you like this, you can follow me:
www.facebook.com/ gwynne wade
www.twitter.com/ @gwynnewade

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