Key social media statistics v3
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Key social media statistics v3

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Key social media statistics v3 Key social media statistics v3 Presentation Transcript

  • Creative Angle Marketing, 2012Social Media Works for Business It’s a force, not a fad Gwynne Wade Creative Angle Marketing
  • Creative Angle Marketing, 2012“While social media is not the silver bullet that somepundits claim it to be, it is an extremely important andrelatively low cost touch point that has a direct impacton sales and positive word of mouth.Companies not actively engaging are missing a hugeopportunity and are saying something to consumers –intentionally or unintentionally – about how willingthey to engage on consumers’ terms.” Josh Mendelsohn, VP Chadwick Martin Bailey Boston based market research company
  • Creative Angle Marketing, 2012 Offline Activities are Moving Online • ¾ of U.S. adults (164M) are internet users • Over 35% of U.S. consumers spend more than 3 hours online every day • 46% of daily searches are for products and services • 20% of monthly Google searches are for local businessesSources: Blogher Apr 2011, Pew Research May 2010, U.S. Census bureau May, 2011, The Media Audit, Oct 2010, Google May 2010
  • Creative Angle Marketing, 2012Inbound Marketing Brings Customers for B2C Companies Our B2C company has acquired a customer through this channel Age 21-35 = 53% 71% of U.S. Age 36-50 = population 1.6B search 20% on Facebook queries/day 120M users 65% of and growing ~50% logged 460K new internet users in each day accounts/day 69% of users read a blog daily make > $60K Sources: Hubspot State of Inbound Marketing Report, 2011
  • Creative Angle Marketing, 2012 Social Media is Influential• U.S. Internet users spend 3x time on social media and blogs than they do on email• Almost 2/3 of internet users use a social network regularly• 65% of companies have acquired customers through Facebook• Twitter users are younger, better educated and have higher incomes than the general population – 52% female/ 48% male – 26% make more than $75K/year – 27% are age 35-44 – 30% are age 26-34 – 67% of brand followers purchase from that brand – 79% of brand followers are more likely to recommend that brand• 49% of B2C companies use Twitter and generate 2x the number of leads compared to those that don’t Sources: Hubspot, The State of Inbound Marketing Report, 2011, The Nielsen Company, Nov 2010, Business.com, Sep 2009, Emarketer Feb 2011, Edison Research, 2010
  • Creative Angle Marketing, 2012 SMBs Use & Benefit from Social Media Gowalla 3%FourSquare 9% MySpace 19% SMBs use social media to YouTube 27% promote their businesses Yelp 32% Twitter 40% LinkedIn 58% Facebook 70% 0% 10% 20% 30% 40% 50% 60% 70% 80% 57% of SMBs say social media is beneficial to their business Sources: Merchant Circle Feb 2011, Ad-Ology Research Nov 2011
  • Creative Angle Marketing, 2012 Blogging Gets Your Company Found• In 2010, 65% of internet users reported reading a blog daily• 46% read blogs more than once a day• 39% of U.S. companies use blogs for marketing purposes• Companies that blog have 55% more website visitors• Companies that blog generate 88% more leads/month• Blog early and often – Blog reading, link sharing, and commenting all peak before 10:00 a.m.Bottom line: If Google can’t find you, no one else will be able to either: Companies that blog have 434% more indexed pages and 97% more inbound links More indexed pages = Substantially more leads ($$$) Sources: Hubspot, State of Inbound Marketing Lead Generation Report 2010, Emarketer Aug 2010, Hubspot The Science of Blogging Report 2010
  • Creative Angle Marketing, 2012 The Bottom Line:Your customers and prospects are online. What’s stopping you?
  • Creative Angle Marketing, 2012 THANK YOU! Gwynne Wadegwynne@creativeanglemarketing.comwww.creativeanglemarketing.com 908-236-4136 If you like this, you can follow me: www.facebook.com/ gwynne wade www.twitter.com/ @gwynnewade
  • Creative Angle Marketing, 2012We are Social Networking Regardless of Age 100% 90% 90% 81% 82% 80% 72% 70% 60% 58% 52% 50% 40% 31% 30% 20% 10% 0% 12-17 YO 18-24 YO 25-34 YO 35-44 YO 45-54 YO 55-64 YO 65+ YO U.S. Social Networking Penetration by Age Sources: Emarketer, Feb 2011
  • Creative Angle Marketing, 2012Inbound marketing brings customers Our company has acquired a customer through this channel Sources: Hubspot State of Inbound Marketing Report, 2011