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Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
Internet Marketing & Social Media for Small Businesses
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Internet Marketing & Social Media for Small Businesses

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Presentation Made to Emerald Executive Associates, Eugene, OR on how small businesses can get started in Internet marketing and social media.

Presentation Made to Emerald Executive Associates, Eugene, OR on how small businesses can get started in Internet marketing and social media.

Published in: Business, Technology
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Transcript

  • 1. Intro to Internet Marketing & Social Media What? Why? How? Presentation to EEA By Gwyneth Iredale
  • 2. Introduction • Gwyneth Iredale, Account Executive, Oslund Design • Carl Oslund • About Oslund Design • Goal of this presentation – 3 takeaway tips at least
  • 3. What We’ll Cover • What, why, how • Strategies and tactics • Examples throughout • Questions answered • Survey results
  • 4. Internet Marketing & Social Media • What: a way to connect with your audience using new vehicles • Why: “fish where the fish are” • How: go back to basics, but use new tools
  • 5. Back to Basics It's still all about: • Your company brand • Good design • Connections/engagement • Creating trust • Touchpoints – fish where the fish are
  • 6. What’s New? The era of the empowered consumer
  • 7. Internet Use WhatIs Internet Marketing & Social Media?
  • 8. Why Use Internet Marketing & Social Media? • Stats – Mega Trends Slideshow • ROI measurement • Embrace change
  • 9. How to use Internet Marketing & Social Media? • Start small – pick 3 • Do it yourself • Hire an expert
  • 10. Strategy Integrate Internet marketing & social media
  • 11. Strategy -Touchpoints • Who and where is your audience?
  • 12. Strategy • Choose touchpoints • Across all media: – Be customer-focused – Brand consistently – Cultivate brand loyalty • Tell stories, create trust, community
  • 13. Strategy - Plan Create a “campaign” to grow your business: • Compelling offer – lead bait • Advertise where your customers are • Engage/capture • Cultivate • Close • Measure
  • 14. Strategy - Implement • Implement the campaign across website & social media: – Landing pages – Facebook – LinkedIn – groups and profile – YouTube
  • 15. Lead Bait Offers should be time sensitive, limited availability, unique • Content marketing • Discount coupon • Loyalty card • Demo • Sample
  • 16. Examples
  • 17. Examples
  • 18. Examples
  • 19. Website Tactics Marketing with your Website • Modern design, good brand impression, Web 3.0 standards, “responsive” • User friendly • Engagement tools • Examples websites http://www.nike.com/us/en_us/ - learn from the pros http://9wood.com/ http://sodeliciousdairyfree.com/ - use as case study
  • 20. Advanced Website Tactics • How do customers find your business? • Either you find them or they find you - advertise or Google, paid or “organic” • Anatomy of a search result • Earn your way to page one with “SEO” (search engine optimization) • Check your website vs competitor’s site & who’s advertising on search results - but on someone else’s computer! Google knows your patterns.
  • 21. Advanced Website Tactics SEO on your website • Google rewards honesty • Determine your key words/phrases – broad vs narrow, “long tail” • Optimize your site architecture • Fresh, original, relevant content – blog, newsletter, social media feeds • Use website traffic tools to track
  • 22. Example of a Good Website
  • 23. Advanced Website Tactics - Video • Google owns YouTube – the 2nd largest search engine. Use it to post videos of: – Interviews • Management • Customer Testimonials – How to videos – Tours – Product demos – Advice, seminars • Embed video on your website • Benefit from SEO – Google likes video
  • 24. Social Media Tactics Social Media Live Examples • LinkedIn business profile • Facebook business page • Pinterest • YouTube • Encourage interactions
  • 25. Social Media Tactics Marketing with Social Media What to post - blog, Facebook, Twitter, LinkedIn? – New products or services – Press releases – In the News – Testimonials in non-promotional manner – Announcements – awards, new hires, promotions – Industry developments, tax laws, trends – Events – trade shows, fundraising – Community involvement – Education – studies, white papers, peer reviews – Lots of relevant photos, videos (sorry, no cat videos)
  • 26. Examples • Pinterest • Facebook post for event
  • 27. Examples • LinkedIn Business Profile
  • 28. Social + Email Marketing Franz Bakery – link for live video to Facebook page – check it out
  • 29. Social + Email Marketing
  • 30. SEO & SEM • Off site SEO and Search engine marketing/advertising or SEM • Search engine advertising example • Pay-per-Click – “PPC” performance- based advertising • “Local SEO” - directory listings, FB, Yelp, Google Places, Bing • Customer reviews
  • 31. SEO & SEM • Claim your Facebook Listing x
  • 32. SEO & SEM • Manage customer reviews via “reputation management” – address negative comments/reviews x
  • 33. SEO & SEM • “Local SEO” – online directory listings
  • 34. Offline Tactics Integrate offline/online advertising: • Call to action w/valuable offer • Include contact info, social media • QR code that links to a landing page on your website w/offer (measurable)
  • 35. Offline Tactics
  • 36. Measure Campaign ROI • Website traffic – Google Analytics • Facebook Likes, viralocity/shares • YouTube Likes and subscriptions • Twitter & Pinterest Followers, retweets, repins • LinkedIn follows, post shares, likes • Landing page conversion/form completions • Referring domains • Email marketing open rates, click throughs, forwards, replies • Newsletter signups • Online sales increases • Increased sales inquiries by phone • Online sales tools shortens sales cycle
  • 37. Measure Your Website & Social ROI
  • 38. Summary • What, why, how • Plan your strategy • Create a campaign to “fish where the fish are” • Stick to basic marketing concepts • Choose your touchpoints • Make a consistent brand impression across all media with effective offers • Measure, adjust and repeat
  • 39. Survey Results • Survey results on SlideShare
  • 40. How Can Oslund Design Help You? • Branding • Marketing collateral • Advertising campaigns • Environmental design/graphics • Social media design: – Custom Facebook Business pages – Branded YouTube channel – Twitter, LinkedIn & Pinterest business profiles
  • 41. Oslund Design’s Offer • Contact us for: – Content Marketing Tips – Consultation – Free 15 website mini-audit – Bonus – list of free tools (at end of this presentation) info@oslund.com 541 686-9833 www.oslund.com
  • 42. Thank You Oslund Design – 541 686-9833 info@Oslund.com www.Oslund.com Because your brand matters
  • 43. Bonus Free Tools: • Email marketing (free for low #) – MailChimp, Constant Contact • Google AdWords for education • “Plug Ins” for websites • Social Media – Facebook – YouTube – LinkedIn – Twitter – Pinterest
  • 44. Bonus • CRM – ZoHo • Project Management – Podio • SurveyMonkey • SlideShare • Visual QR code generator: www.visualead.com

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