Film posters are very
important when advertising
a film. They are part of the
promotion package that is
usually used to advertise the
film before its released. They
are also have an artistic value
and many people collect film
posters and put them up in
there house as décor. The “A
Clockwork Orange” poster is
one that is well known and
Teaser posters are used as early on in a promotion
process. They are a poster that is simple and doesn't’t
reveal a lot of information. They usually include a
picture and not much else and this is purely not to give
the game away and to get the audience hooked. Plus if a
film features exclusive actors/ actresses, they are
usually shown off on the teaser posters, without
revealing the name of the film, which engrosses the fans
of those celebrities to want to wait and find out the
name of the film and when it will be released.
Harry Potter 7 – Teaser Posters
Stars used to engage
Rough release date. Doesn’t
Minimal info on posters
This is what is on a film poster always makes clear what
type of genre the film belongs to, for example, if the film
poster includes a weapon, dark lighting and so on, target
audiences will be able to recognize the horror genre straight
away whereas if there is lipstick and shoes then they would
associate the film as a Chick Flick.
Typical chick flick poster. You can tell by the iconography, girly
colours an shopping bags.
Typical horror film poster. You can tell by the iconography, weapon
and dark lighting.
Cast is usually listed
on a film poster to let
people know who the
stars are and this
encouraged the stars
fans to watch the
Important so the
audience know who
the director is.
A title is always key as
if the audience don’t
know what the films
called they wont go
and watch it and the
promotion of the
poster would be
A tagline is a short
the film. This tagline
is describing the film
as edgy and exciting
as it is saying it is
A picture or photo
from the film is
important as this is
what a poster is
advertising and trying
to draw people into
It is important that the
0 Is eye catching and relate to the film.
0 Makes people want to watch the film.
0 Theres a focal picture that draws in the audience/
0 The title is displayed clearly and its large and readable.
0 Defines the films genre.
0 Designed to attract a large of audience as possible.
0 Reviews or titles of other films the company has made.
0 Information of cast, directors and production company.