Social media marketing presentation july 24


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  • Quick Intro: 30 sec.Name, Company, Title and what you do.Quickly = 30 sec.Did you do anything with Social Media this past week? If so what?
  • Intro:Gary WinchesterCEOBusiness Networking GroupSocial Media since early 90’sSocial Media MarketingOne piece to the Marketing puzzle that is FREE and has a tremendous impact.ImpactGrowth through trafficSN OverviewGetting into this much deeper.ResourcesWeb, News, blogs and people
  • There are four components of Social Media Marketing:Social MediaRelational/ RelationshipBrand IdentityMarketingThe objective is to work them all together synergistically, individual parts working as one unit.
  • Last week we briefly covered what Twitter is.We will review this and get deeper into Twitter by covering the following:Key TermsTwitter LanguageThe 4 steps to using Twitter for business effectivelyTips and Best Practices
  • Understanding Twitter gives you a foundation.The objective is to give you the tools to use it correctly for you business to increase sales.
  • Before going any further these are some Key Terms you need to understand.
  • One thing that makes each Social Network unique is the language, or lingo, they use.
  • Last week I said that you need to do research before diving into Social Media.This is how you do research on Twitter prior to signing up.Research the following:Your companyYour industryCompetitorsLocal AreaFriends & CoworkersThis tells you:Is someone using your company name alreadyWho in your industry is using TwitterIf no one is then that means it is a waste or you are ahead of the gameWhat your competitors are doingWho in your area is using Twitter and what is important to them
  • One of the biggest mistakes people make is following people without first having everything set up.Be strategic in setting up your profile, from user name to key words and a custom background.For a custom background you can google it and create your own or pay someone.
  • Relevant Accounts are:FriendsCoworkersExperts in your industryOther people in your fieldClientsPeople you meetFollowers of Followers
  • Tips, Links, Stories, Blogs and Deals will capture the attention of your followers. Have a mixture.No one wants to follow someone who just posts about their deals or seem robotic.BE RESPONSIVE!!!
  • Last week we covered what Facebook is.This week we will cover:Statistics Branding with FacebookDefinitionsKey points to your pageTips and Best PracticesGrowing your connections
  • Facebook PageThe WallUsually where the PublisherAdministrators only see thisAllows you to update your statusPicture/ LogoWithout it you have no Brand IdentityStatus UpdateYour messageVIDEOPeople like watching videosGreat way to communicateAdvertisementCheap and effective
  • Whenever possible, share updates directly.
  • Again, being Relational.
  • If you use Gmail or Google Apps you can use WiseStamp.comOutlook you can add the logo from your Social Networks and link it to your profile.
  • Social Plugins are a key tool and a must use.Add them to your website, blog and any other site you can.
  • Last week we covered what Linkedin is. This week we will review that and cover:Why you should use LinkedinHow to maximize your benefits of using LinkedinTips and Best Practices
  • Managing your professional appearance can help in Brand Identity and establish yourself among your peers.Find is a verb, be active in looking for connections.Create ways to connect and reach out to your peers.Gain knowledge, always learn from others and allow them to learn from you.Discover that when your connections grow and so will your business.
  • 2. This helps people find you when they search for your name within LinkedIn as well as in search engines.
  • 4. Photographs personalize your profile.5. Whenever you have interactions with people, ask them if they’re on LinkedIn and if they’d like to connect. I often send LinkedIn requests shortly after a business meeting in which everyone swaps cards.
  • 6. The more information you put in, the more connections you’re making and by doing so, you’re creating more opportunities for people to find you
  • 8. The two things that people do when researching business associates they have not met is Google them and search for their LinkedIn profile.
  • Last week we covered what YouTube is. We will review that and cover:YouTube StatsWhy you should use YouTube
  • Last week we covered what blogging is and this week we will review as well as cover:The types of blogsThe objective is to discover which type of blog you should have.
  • This is just the down and dirty basics, there is much more to share on blogging.
  • Please take the time to pull out our services flyer.Basically we do two thingsFive Reason for CoachingWe teach you how to use Social Media effectively to grow your businessWe can also give advice on marketingThis is the most effective and affordable way we can help you.Typically the range is $50 - $100 per month.This keeps you RELATIONAL with your customers.ConsultingDo not have timeUsually means you just do not know how, Suggest CoachingCostly = $200 - $500 per month, can cost much more.
  • Social media marketing presentation july 24

    1. 1. Social Media Marketing<br />Empowered by<br />Presented by: Gary Winchester<br />
    2. 2. Review<br />Introduction<br />What is Social Media Marketing?<br />What impact can it have on my business?<br />Social Networking Overview<br />Social Networking Resources Overview<br />
    3. 3. Social Media Marketing<br />
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    7. 7. Key terms…<br />To follow somebody is to subscribe to their messages<br />A tweet is an individual message<br />A DM or direct message is a private message on Twitter<br />RT orretweet is to repost a valuable message from somebody else on Twitter and give them credit<br />Trending topics are the most-discussed terms on Twitter at any given moment<br />
    8. 8. …and some special lingo<br />@username is a public message to or about an individual on Twitter<br />A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic<br />Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically<br />
    9. 9. Step 1: Research<br />If you want to spend time listening first, you don’t need an account to search at<br /><ul><li>Try searching for your company and a few key topics in your field</li></ul>Listening can help you get a sense of how you want to engage on Twitter<br />
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    11. 11. Step 2: Profile<br />Choose a username, can be changed at any point without effecting your tweets<br />Complete your entire profile<br />Give a brief description of who your company, use searchable keywords<br />Add a link to your website or blog<br />Update settings<br />Use a custom background<br />
    12. 12. Step 3:Search & Follow Relevant Accounts<br />
    13. 13. Step 4: Post tweets<br />People like tips, links to interesting stories and blogposts (they don’t have to be about your company), exclusive deals and a good sense of humor.<br />People like the human touch and will appreciate posts with your thoughts and experiences more than you think<br />They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes<br />
    14. 14. Best practices<br />Build relationships on Twitter<br /><ul><li>Listen for comments about you
    15. 15. Respond to comments and queries
    16. 16. Ask questions
    17. 17. Post links to things people would find interesting
    18. 18. Retweet messages you would like to share
    19. 19. Use a friendly, casual tone
    20. 20. Don’t spam people</li></li></ul><li>Best practices<br />Leverage the real-time nature of Twitter<br /><ul><li>Ask questions, float ideas, solicit feedback – and expect fast feedback most of the time
    21. 21. If you’ve launched a product, new store or new campaign, search Twitter for comments
    22. 22. Respond to customer service issues quickly
    23. 23. Engage in discussion on a tricky public issue your company is dealing with</li></li></ul><li><br />
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    27. 27. Key Definitions<br />Facebook Page: Pages are for organizations, businesses, celebrities, and bands to broadcast great information to fans in an official, public manner.<br />Administrator: A page administrator controls the content and settings of a Page. <br />Applications: A set of Facebook or third-party developed applications that can be added to a profile or page to increase engagement and enhance content. <br />News Feed: Top News aggregates the most interesting content that your friends are posting, while the Most Recent filter shows you all the actions your friends are making in real-time.<br />
    28. 28. Key Definitions<br />Wall: The Wall is a central location for recent information posted by you and about you. It’s where you keep your up-to-date content, and where Fans can contribute.<br />Publisher: The Publisher lets you share content on Facebook and is located at the top of both your home page and on your profile.<br />
    29. 29. 1<br />2<br />7<br />3<br />4<br />5<br />6<br />
    30. 30. Tips & Best Practices<br />Be Personal, Not Promotional<br /><ul><li>People become fans because they want to connect to the true members. </li></ul>Use a first person vs. third person to show fans you are active on the page and encourage them to post feedback and comments. <br />
    31. 31. Tips & Best Practices<br />Create content worth sharing<br /><ul><li>Sharing behind-the-scenes updates and content gives fans a feeling of exclusivity by being connected to their favorites on Facebook.
    32. 32. Photos, Video and other content can go viral quickly as they attract more “like” and “comment” interactions, which then spread to friends of fans, attracting new fans. </li></li></ul><li>Tips & Best Practices<br />Join the Conversation<br /><ul><li>Facebook is a culture of conversations - a great opportunity to get immediate feedback on new things.</li></ul>Ask fans a question in your status update, instead of only posting statements about your activities .<br />Show you’re listening by making a comment among the other fan posts.<br />
    33. 33. Grow Your Connections<br />Promote the Username for your page everywhere<br />Add a Like Box to your website so visitors can instantly connect to your Page without leaving your site. <br />Run Facebook Ads targeted to fans of similar pages to convert them as fans.<br />
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    37. 37. Why use LinkedIn?<br />Manage information that’s publicly available about you as professional <br />Find potential clients, service providers, and subject experts who come recommended<br />Create and collaborate on projects, gather data, share files and solve problems <br />Gain new insights from discussions with likeminded professionals in private group settings <br />Discover inside connections that can help you close deals <br />
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    39. 39. Maximize Benefits<br />Get the most from your professional network by:<br />Re-connecting<br />Find past and present colleagues and classmates quickly. <br />Power your Career<br />Discover inside connections when you’re looking for a job or new business opportunity<br />Get Answers<br />Your network is full of industry experts willing to share advice. Have a question? Just ask.<br />
    40. 40. Tips & Best Practices<br />Find who you know.<br /><ul><li>Start with your existing contacts by letting LinkedIn scan your email address book</li></ul>Personalize your URL<br /><ul><li>Change your LinkedIn profile URL from the default set of numbers to your name. </li></li></ul><li>Tips & Best Practices<br />Email marketing<br /><ul><li>Include your LinkedIn URL in your email signature.</li></ul>Add a picture to your profile<br />Ask to connect<br />
    41. 41. Tips & Best Practices<br />The more you give, the more you get<br /><ul><li>Fill out as much of your profile as you can. </li></ul>Use keywords that people will likely be using in their searches<br /><ul><li>Build up a list of those keywords and search phrases and use them throughout your profile.</li></li></ul><li>Tips & Best Practices<br />Don’t hide<br /><ul><li>All your search engine optimization will go to waste if you hide your profile. </li></ul>Link to your profile<br /><ul><li>If you have a Web site or a blog or a Twitter account or other social media profiles, link to your LinkedIn profile from them. </li></li></ul><li>
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    44. 44. Why use YouTube<br />Upload recordings of presentations you’ve given, to demonstrate authority and public speaking skills.<br />Create short videos of valuable tips of interest to your clients and prospects to show off your expertise.<br />Conduct an interview with an expert.<br />Engage with the YouTube community by leaving comments and uploading video responses to videos on topics related to your business or industry.<br />Post customer video testimonials to add to your credibility.<br />Put together a creative video explaining your product or service.<br />
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    47. 47. Types of Blogs<br />Tour Guide<br /><ul><li>Gives a glimpse into the company.</li></ul>The Recommender<br /><ul><li>Commonly known as "link blogs"</li></ul>The Maven<br /><ul><li>Highlight an individual's expertise in a particular area</li></ul>The Customer Advocate<br /><ul><li>Engage directly with the customer</li></ul>The Do-er<br /><ul><li>Concentrates on a particular area of expertise within a particular organization</li></ul>The CEO Blog<br /><ul><li>An organization's leader to connect and communicate directly with the market</li></li></ul><li>Types of Blogs<br />The Tour Guide<br />Takes readers on an inside tour of the company<br />Does not give away inside trade secrets but gives the inside view<br />Works best in production companies<br />The Recommender<br />Links readers to other sites containing certain information<br />Acts as a central station for their readers<br />Works best when establishing yourself as an industry expert<br />
    48. 48. Types of Blogs<br />The Maven<br />This allows an individual within an organization to show their expertise<br />Makes the individual popular as well as the company<br />Works best in select industries within small to large organizations<br />The Customer Advocate<br />This engages with customers<br />Encourages customers and readers to leave comments on products or service<br />Takes an experience and puts another face to it<br />Works best in small business<br />
    49. 49. Types of Blogs<br />The Do-er<br />The worker bee connecting to other worker bees<br />Allows readers to see into a company from the perspective of an employee<br />Works best in large companies<br />The CEO Blog<br />Allows the CEO to connect to customers<br />CEO learns from employees and customers what works and does not work<br />Works best with service providers and large companies<br />
    50. 50. What we do…<br />Coaching<br />Once we establish your accounts we will coach you on the following:<br />Content to post, frequency of posting, up to date best practices, build a custom strategies and create programs to increase sales.<br />Pricing is based on per hour of coaching or built into a yearly plan.<br />Consulting<br />Once we establish your accounts we will create and post the content for you. We do all the work for you. All we require from you is a meeting once or twice a month to go over content, give reports and get feedback.<br />Pricing is based on per hour, per social media account or yearly plan<br />
    51. 51. Questions<br />
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