Social media marketing presentation july 24Presentation Transcript
Social Media Marketing Empowered by Presented by: Gary Winchester
Review Introduction What is Social Media Marketing? What impact can it have on my business? Social Networking Overview Social Networking Resources Overview
Social Media Marketing
Key terms… To follow somebody is to subscribe to their messages A tweet is an individual message A DM or direct message is a private message on Twitter RT orretweet is to repost a valuable message from somebody else on Twitter and give them credit Trending topics are the most-discussed terms on Twitter at any given moment
…and some special lingo @username is a public message to or about an individual on Twitter A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically
Step 1: Research If you want to spend time listening first, you don’t need an account to search at search.twitter.com
Try searching for your company and a few key topics in your field
Listening can help you get a sense of how you want to engage on Twitter
Step 2: Profile Choose a username, can be changed at any point without effecting your tweets Complete your entire profile Give a brief description of who your company, use searchable keywords Add a link to your website or blog Update settings Use a custom background
Step 3:Search & Follow Relevant Accounts
Step 4: Post tweets People like tips, links to interesting stories and blogposts (they don’t have to be about your company), exclusive deals and a good sense of humor. People like the human touch and will appreciate posts with your thoughts and experiences more than you think They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes
Best practices Build relationships on Twitter
Listen for comments about you
Respond to comments and queries
Post links to things people would find interesting
Retweet messages you would like to share
Use a friendly, casual tone
Don’t spam people
Best practices Leverage the real-time nature of Twitter
Ask questions, float ideas, solicit feedback – and expect fast feedback most of the time
If you’ve launched a product, new store or new campaign, search Twitter for comments
Respond to customer service issues quickly
Engage in discussion on a tricky public issue your company is dealing with
Key Definitions Facebook Page: Pages are for organizations, businesses, celebrities, and bands to broadcast great information to fans in an official, public manner. Administrator: A page administrator controls the content and settings of a Page. Applications: A set of Facebook or third-party developed applications that can be added to a profile or page to increase engagement and enhance content. News Feed: Top News aggregates the most interesting content that your friends are posting, while the Most Recent filter shows you all the actions your friends are making in real-time.
Key Definitions Wall: The Wall is a central location for recent information posted by you and about you. It’s where you keep your up-to-date content, and where Fans can contribute. Publisher: The Publisher lets you share content on Facebook and is located at the top of both your home page and on your profile.
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Tips & Best Practices Be Personal, Not Promotional
People become fans because they want to connect to the true members.
Use a first person vs. third person to show fans you are active on the page and encourage them to post feedback and comments.
Tips & Best Practices Create content worth sharing
Sharing behind-the-scenes updates and content gives fans a feeling of exclusivity by being connected to their favorites on Facebook.
Photos, Video and other content can go viral quickly as they attract more “like” and “comment” interactions, which then spread to friends of fans, attracting new fans.
Tips & Best Practices Join the Conversation
Facebook is a culture of conversations - a great opportunity to get immediate feedback on new things.
Ask fans a question in your status update, instead of only posting statements about your activities . Show you’re listening by making a comment among the other fan posts.
Grow Your Connections Promote the Username for your page everywhere Add a Like Box to your website so visitors can instantly connect to your Page without leaving your site. Run Facebook Ads targeted to fans of similar pages to convert them as fans.
Why use LinkedIn? Manage information that’s publicly available about you as professional Find potential clients, service providers, and subject experts who come recommended Create and collaborate on projects, gather data, share files and solve problems Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you close deals
Maximize Benefits Get the most from your professional network by: Re-connecting Find past and present colleagues and classmates quickly. Power your Career Discover inside connections when you’re looking for a job or new business opportunity Get Answers Your network is full of industry experts willing to share advice. Have a question? Just ask.
Tips & Best Practices Find who you know.
Start with your existing contacts by letting LinkedIn scan your email address book
Personalize your URL
Change your LinkedIn profile URL from the default set of numbers to your name.
Tips & Best Practices Email marketing
Include your LinkedIn URL in your email signature.
Add a picture to your profile Ask to connect
Tips & Best Practices The more you give, the more you get
Fill out as much of your profile as you can.
Use keywords that people will likely be using in their searches
Build up a list of those keywords and search phrases and use them throughout your profile.
Tips & Best Practices Don’t hide
All your search engine optimization will go to waste if you hide your profile.
Link to your profile
If you have a Web site or a blog or a Twitter account or other social media profiles, link to your LinkedIn profile from them.
Why use YouTube Upload recordings of presentations you’ve given, to demonstrate authority and public speaking skills. Create short videos of valuable tips of interest to your clients and prospects to show off your expertise. Conduct an interview with an expert. Engage with the YouTube community by leaving comments and uploading video responses to videos on topics related to your business or industry. Post customer video testimonials to add to your credibility. Put together a creative video explaining your product or service.
Types of Blogs Tour Guide
Gives a glimpse into the company.
Commonly known as "link blogs"
Highlight an individual's expertise in a particular area
The Customer Advocate
Engage directly with the customer
Concentrates on a particular area of expertise within a particular organization
The CEO Blog
An organization's leader to connect and communicate directly with the market
Types of Blogs The Tour Guide Takes readers on an inside tour of the company Does not give away inside trade secrets but gives the inside view Works best in production companies The Recommender Links readers to other sites containing certain information Acts as a central station for their readers Works best when establishing yourself as an industry expert
Types of Blogs The Maven This allows an individual within an organization to show their expertise Makes the individual popular as well as the company Works best in select industries within small to large organizations The Customer Advocate This engages with customers Encourages customers and readers to leave comments on products or service Takes an experience and puts another face to it Works best in small business
Types of Blogs The Do-er The worker bee connecting to other worker bees Allows readers to see into a company from the perspective of an employee Works best in large companies The CEO Blog Allows the CEO to connect to customers CEO learns from employees and customers what works and does not work Works best with service providers and large companies
What we do… Coaching Once we establish your accounts we will coach you on the following: Content to post, frequency of posting, up to date best practices, build a custom strategies and create programs to increase sales. Pricing is based on per hour of coaching or built into a yearly plan. Consulting Once we establish your accounts we will create and post the content for you. We do all the work for you. All we require from you is a meeting once or twice a month to go over content, give reports and get feedback. Pricing is based on per hour, per social media account or yearly plan