Social Network Gaming in China and Japan
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Half of a GDC 2011 lecture on essential monetization strategies for any social game company looking to grow outside of North America. ...
Half of a GDC 2011 lecture on essential monetization strategies for any social game company looking to grow outside of North America.
My presentation focused on how the Social Network wars are effectively over, and Facebook is the clear victor - except in Asia, where local social networks are still putting up a fight. This is especially true in Japan and China where large audiences (400M+ users on QQ Zone in China) and large ARPUs (>10x Facebook on Mobage in Japan) make local networks unusually attractive. This presentation looked at the social networks in Asia that matter, describe how they are different from Facebook, rate their policies and openness to third parties, and deliver an in-depth analysis of the top games on each network and how they differ from comparable games on Facebook.
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