My 20 year marketing plan

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My 20 year marketing plan

  1. 1. MY 20 YEAR MARKETING PLAN GWENDOLYN KU WONG ATENEO REGIS PROGRAM
  2. 2. Shogun – Gwen Ku Wong G + win = Gwen Ku Wong
  3. 3. MY LIFE’S VISION Growing and Protecting the Empire <ul><li>To be the General of guidance to my family and the people in my empire that I may lead them to have happy, successful, and prosperous lives under my care through my entrepreneurial mind, management skills, and genuine passion for my empire. </li></ul>SUCCESS`
  4. 4. MISSION <ul><li>To be able to spend quality time with my daughter to give her the best love and guidance that I can. </li></ul><ul><li>To be a supportive and loving partner to my husband. </li></ul><ul><li>To ensure that the legacy that my parents have worked hard for shall endure under my guidance. </li></ul><ul><li>To be able to take our companies from start ups or innovations to mature, profitable and valued organizations. </li></ul>
  5. 5. LIFE’S GOALS IN 20 YEARS FAMILY LIFE <ul><li>MOTHER: see my daughter happily, financially independent, and confident in herself to tackle whatever comes her way. To be a mother and best friend to my daughter at any time and age. </li></ul><ul><ul><li>See my son able to live an independent and useful life in the USA where feels he belongs. </li></ul></ul><ul><li>WIFE: enjoying a simple life of companionship and deep friendship with my partner doing the things we both enjoy together. </li></ul><ul><li>MYSELF: enjoying travel and arts and donating my time to community and organizational involvements. </li></ul>
  6. 6. MYSELF: enjoying travel and arts and donating my time to community and organizational involvements. LIFE’S GOALS IN 20 YEARS FAMILY LIFE 2010 2030
  7. 7. LIFE’S GOALS IN 20 YEARS CORPORATE LIFE <ul><li>LK GLOBAL REALTY having achieved brand equity and has developed a series of successful real estate projects ( approx 6 in this time period). </li></ul><ul><li>Fiesta World Mall and LK Global University City in Lipa City as a successful development able to stand on its own and having one or two successful branches in other parts of the country. </li></ul><ul><li>Webcor Construction Inc as a known gen con and a supplier of innovative construction solutions. </li></ul><ul><li>LK GLOBAL GROUP OF COMPANIES as publicly listed and professionally managed. </li></ul><ul><li>Continuation of my father’s work in building bridges between Philippines and China. </li></ul>
  8. 8. 2010 2030 LIFE’S GOALS IN 20 YEARS CORPORATE LIFE
  9. 9. ROLES <ul><li>Respectful child </li></ul><ul><li>Responsible adult </li></ul><ul><li>Supportive wife </li></ul><ul><li>Loving mother </li></ul><ul><li>Trusted sister </li></ul><ul><li>Reliable best friend </li></ul><ul><li>Inspiring leader </li></ul><ul><li>Brilliant strategist </li></ul><ul><li>Excellent executive </li></ul><ul><li>Financial planner </li></ul><ul><li>Community bridge builder </li></ul>
  10. 10. PAGE 1 ART OF WAR SUN TZU Internal knowledge and strength <ul><li>Now the general is the bulwark of the State; if the bulwark is complete at all points; the State will be strong; if the bulwark is defective, the State will be weak. </li></ul><ul><li>If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle. </li></ul>
  11. 11. <ul><li>The good fighters of old first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy. To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself. </li></ul><ul><li>  </li></ul><ul><li>What the ancients called a clever fighter is one who not only wins, but excels in winning with ease. </li></ul>PAGE 2 ART OF WAR SUN TZU Win by excelling
  12. 12. <ul><li>The consummate leader cultivates the moral law, and strictly adheres to method and discipline; thus it is in his power to control success. </li></ul><ul><li>Whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted. Therefore the clever combatant imposes his will on the enemy, but does not allow the enemy's will to be imposed on him. </li></ul>PAGE 3 ART OF WAR SUN TZU Discipline and Power of Will
  13. 13. <ul><li>You can be sure of succeeding in your attacks if you only attack places which are undefended.You can ensure the safety of your defense if you only hold positions that cannot be attacked. </li></ul><ul><li>Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances. </li></ul>PAGE 4 ART OF WAR SUN TZU Think out of the box. Defend strong positions.
  14. 14. <ul><li>Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing. </li></ul><ul><li>The art of war teaches us to rely not on the likelihood of the enemy's not coming, but on our own readiness to receive him; not on the chance of his not attacking, but rather on the fact that we have made our position unassailable </li></ul>PAGE 5 ART OF WAR SUN TZU Flexibility and readiness
  15. 15. <ul><li>There are five dangerous faults which may affect a general: (1) Recklessness, which leads to destruction; (2) cowardice, which leads to capture; (3) a hasty temper, which can be provoked by insults; (4) a delicacy of honor which is sensitive to shame; (5) over-solicitude for his men, which exposes him to worry and trouble. </li></ul><ul><li>http://classics.mit.edu/Tzu/artwar.html </li></ul>PAGE 6 ART OF WAR SUN TZU Monitoring myself.
  16. 16. MY 20 YEAR MARKETING PLAN GWENDOLYN KU WONG ATENEO REGIS PROGRAM

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