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The 7 Sins of Email    Marketing        by Bettina Horvath  aka The Digital Marketing Ninja
Inbound Marketing at a Glance
1 No e-mail marketing
Why e-mail?
Why e-mail?Cost-effective
Why e-mail?Cost-effectiveIntimate, deepen relationship
Why e-mail?Cost-effectiveIntimate, deepen relationship   Social Media
Why e-mail?Cost-effectiveIntimate, deepen relationship   Social Media                                  E-mail
Why e-mail?Cost-effectiveIntimate, deepen relationship   Social MediaConverse to convert                                  ...
Why e-mail?Cost-effectiveIntimate, deepen relationship   Social MediaConverse to convert                                  ...
2 Sending unsolicited mail= not asked for
Do not
Do notBuy e-mail addresses of any kind
Do notBuy e-mail addresses of any kindAdd e-mails from business cards onto your list
Do notBuy e-mail addresses of any kindAdd e-mails from business cards onto your listAdd e-mails from networking meetings o...
Do notBuy e-mail addresses of any kindAdd e-mails from business cards onto your listAdd e-mails from networking meetings o...
Do not be an evil spammer
Do Make a Compelling Offer
Do Make a Compelling Offer
Do Make a Compelling Offer
Do Make a Compelling Offer
3 Wrong tools
Spam score
Use the Pros
Unsubscribe
4 No segmentation
5 Wrong Timing
Weekends?
6 Content Misery
Most important parts  Subject  First paragraph
7 Missing the Point
Reaching the goal
Reaching the goal
Reaching the goalLinks
Reaching the goalLinksCall to actions
Reaching the goalLinksCall to actionsConversion points
Thank You
The 7 Sins of E-Mail Marketing
The 7 Sins of E-Mail Marketing
The 7 Sins of E-Mail Marketing
The 7 Sins of E-Mail Marketing
The 7 Sins of E-Mail Marketing
The 7 Sins of E-Mail Marketing
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The 7 Sins of E-Mail Marketing

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The 7 Sins of E-Mail Marketing by Bettina Horvath aka The Marketing Ninja

http://www.mybizperforms.com

Published in: Business, Technology
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  • Transcript of "The 7 Sins of E-Mail Marketing"

    1. 1. The 7 Sins of Email Marketing by Bettina Horvath aka The Digital Marketing Ninja
    2. 2. Inbound Marketing at a Glance
    3. 3. 1 No e-mail marketing
    4. 4. Why e-mail?
    5. 5. Why e-mail?Cost-effective
    6. 6. Why e-mail?Cost-effectiveIntimate, deepen relationship
    7. 7. Why e-mail?Cost-effectiveIntimate, deepen relationship Social Media
    8. 8. Why e-mail?Cost-effectiveIntimate, deepen relationship Social Media E-mail
    9. 9. Why e-mail?Cost-effectiveIntimate, deepen relationship Social MediaConverse to convert E-mail
    10. 10. Why e-mail?Cost-effectiveIntimate, deepen relationship Social MediaConverse to convert E-mail
    11. 11. 2 Sending unsolicited mail= not asked for
    12. 12. Do not
    13. 13. Do notBuy e-mail addresses of any kind
    14. 14. Do notBuy e-mail addresses of any kindAdd e-mails from business cards onto your list
    15. 15. Do notBuy e-mail addresses of any kindAdd e-mails from business cards onto your listAdd e-mails from networking meetings onto your list
    16. 16. Do notBuy e-mail addresses of any kindAdd e-mails from business cards onto your listAdd e-mails from networking meetings onto your listAdd anyone UNASKED to your list
    17. 17. Do not be an evil spammer
    18. 18. Do Make a Compelling Offer
    19. 19. Do Make a Compelling Offer
    20. 20. Do Make a Compelling Offer
    21. 21. Do Make a Compelling Offer
    22. 22. 3 Wrong tools
    23. 23. Spam score
    24. 24. Use the Pros
    25. 25. Unsubscribe
    26. 26. 4 No segmentation
    27. 27. 5 Wrong Timing
    28. 28. Weekends?
    29. 29. 6 Content Misery
    30. 30. Most important parts Subject First paragraph
    31. 31. 7 Missing the Point
    32. 32. Reaching the goal
    33. 33. Reaching the goal
    34. 34. Reaching the goalLinks
    35. 35. Reaching the goalLinksCall to actions
    36. 36. Reaching the goalLinksCall to actionsConversion points
    37. 37. Thank You

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