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The 7 Sins of E-Mail Marketing
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The 7 Sins of E-Mail Marketing

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The 7 Sins of E-Mail Marketing by Bettina Horvath aka The Marketing Ninja

The 7 Sins of E-Mail Marketing by Bettina Horvath aka The Marketing Ninja

http://www.mybizperforms.com

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The 7 Sins of E-Mail Marketing The 7 Sins of E-Mail Marketing Presentation Transcript

  • The 7 Sins of Email Marketing by Bettina Horvath aka The Digital Marketing Ninja
  • Inbound Marketing at a Glance
  • 1 No e-mail marketing
  • Why e-mail?
  • Why e-mail?Cost-effective
  • Why e-mail?Cost-effectiveIntimate, deepen relationship
  • Why e-mail?Cost-effectiveIntimate, deepen relationship Social Media
  • Why e-mail?Cost-effectiveIntimate, deepen relationship Social Media E-mail
  • Why e-mail?Cost-effectiveIntimate, deepen relationship Social MediaConverse to convert E-mail
  • Why e-mail?Cost-effectiveIntimate, deepen relationship Social MediaConverse to convert E-mail
  • 2 Sending unsolicited mail= not asked for
  • Do not
  • Do notBuy e-mail addresses of any kind
  • Do notBuy e-mail addresses of any kindAdd e-mails from business cards onto your list
  • Do notBuy e-mail addresses of any kindAdd e-mails from business cards onto your listAdd e-mails from networking meetings onto your list
  • Do notBuy e-mail addresses of any kindAdd e-mails from business cards onto your listAdd e-mails from networking meetings onto your listAdd anyone UNASKED to your list
  • Do not be an evil spammer
  • Do Make a Compelling Offer
  • Do Make a Compelling Offer
  • Do Make a Compelling Offer
  • Do Make a Compelling Offer
  • 3 Wrong tools
  • Spam score
  • Use the Pros
  • Unsubscribe
  • 4 No segmentation
  • 5 Wrong Timing
  • Weekends?
  • 6 Content Misery
  • Most important parts Subject First paragraph
  • 7 Missing the Point
  • Reaching the goal
  • Reaching the goal
  • Reaching the goalLinks
  • Reaching the goalLinksCall to actions
  • Reaching the goalLinksCall to actionsConversion points
  • Thank You