The 7 Sins of E-Mail Marketing

The 7 Sins of Email Marketing by Bettina Horvath aka The Digital Marketing Ninja

Inbound Marketing at a Glance

1 No e-mail marketing

Why e-mail?

Why e-mail?Cost-effective

Why e-mail?Cost-effectiveIntimate, deepen relationship

Why e-mail?Cost-effectiveIntimate, deepen relationship Social Media

Why e-mail?Cost-effectiveIntimate, deepen relationship Social Media E-mail

Why e-mail?Cost-effectiveIntimate, deepen relationship Social MediaConverse to convert E-mail

2 Sending unsolicited mail= not asked for

Do not

Do notBuy e-mail addresses of any kind

Do notBuy e-mail addresses of any kindAdd e-mails from business cards onto your list

Do notBuy e-mail addresses of any kindAdd e-mails from business cards onto your listAdd e-mails from networking meetings onto your list

Do notBuy e-mail addresses of any kindAdd e-mails from business cards onto your listAdd e-mails from networking meetings onto your listAdd anyone UNASKED to your list

Do not be an evil spammer

Do Make a Compelling Offer

3 Wrong tools

Spam score

Use the Pros

Unsubscribe

4 No segmentation

5 Wrong Timing

Weekends?

6 Content Misery

Most important parts Subject First paragraph

7 Missing the Point

Reaching the goal

Reaching the goalLinks

Reaching the goalLinksCall to actions

Reaching the goalLinksCall to actionsConversion points

Thank You

The 7 Sins of E-Mail Marketing

by Gwen Kloppers on Sep 22, 2012

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