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The 7 Sins of E-Mail Marketing
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The 7 Sins of E-Mail Marketing by Bettina Horvath aka The Marketing Ninja

The 7 Sins of E-Mail Marketing by Bettina Horvath aka The Marketing Ninja

http://www.mybizperforms.com

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The 7 Sins of E-Mail Marketing Presentation Transcript

  • 1. The 7 Sins of Email Marketing by Bettina Horvath aka The Digital Marketing Ninja
  • 2. Inbound Marketing at a Glance
  • 3. 1 No e-mail marketing
  • 4. Why e-mail?
  • 5. Why e-mail?Cost-effective
  • 6. Why e-mail?Cost-effectiveIntimate, deepen relationship
  • 7. Why e-mail?Cost-effectiveIntimate, deepen relationship Social Media
  • 8. Why e-mail?Cost-effectiveIntimate, deepen relationship Social Media E-mail
  • 9. Why e-mail?Cost-effectiveIntimate, deepen relationship Social MediaConverse to convert E-mail
  • 10. Why e-mail?Cost-effectiveIntimate, deepen relationship Social MediaConverse to convert E-mail
  • 11. 2 Sending unsolicited mail= not asked for
  • 12. Do not
  • 13. Do notBuy e-mail addresses of any kind
  • 14. Do notBuy e-mail addresses of any kindAdd e-mails from business cards onto your list
  • 15. Do notBuy e-mail addresses of any kindAdd e-mails from business cards onto your listAdd e-mails from networking meetings onto your list
  • 16. Do notBuy e-mail addresses of any kindAdd e-mails from business cards onto your listAdd e-mails from networking meetings onto your listAdd anyone UNASKED to your list
  • 17. Do not be an evil spammer
  • 18. Do Make a Compelling Offer
  • 19. Do Make a Compelling Offer
  • 20. Do Make a Compelling Offer
  • 21. Do Make a Compelling Offer
  • 22. 3 Wrong tools
  • 23. Spam score
  • 24. Use the Pros
  • 25. Unsubscribe
  • 26. 4 No segmentation
  • 27. 5 Wrong Timing
  • 28. Weekends?
  • 29. 6 Content Misery
  • 30. Most important parts Subject First paragraph
  • 31. 7 Missing the Point
  • 32. Reaching the goal
  • 33. Reaching the goal
  • 34. Reaching the goalLinks
  • 35. Reaching the goalLinksCall to actions
  • 36. Reaching the goalLinksCall to actionsConversion points
  • 37. Thank You