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@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
@properties Chicago Near North Luxury Presentation
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@properties Chicago Near North Luxury Presentation

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This presentation shows the marketshare dominance, Days on Market advantage, as well as the Luxury Marketing initiatives that @properties controls in the Chicago real estate market.

This presentation shows the marketshare dominance, Days on Market advantage, as well as the Luxury Marketing initiatives that @properties controls in the Chicago real estate market.

Published in: Real Estate, Business
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  • 1. @properties
  • 2. Market Share Totals At Properties MLS: 2 Date: 01/01/2009 - 05/29/2009 Type: Broker Status: Sold Price: All Construction Type: All Bedrooms: All Bathrooms: All Property Types: Residential: (Attached Single) All MLS: BrokerMetrics® 1 of 2 05/29/09 Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
  • 3. Market Share Totals At Properties Total $ Volume Prod Prod Market Avg Agents Agents # Name List # List $ Sell # Sell $ Total # Total $ Share % Price DOM (Total) (Search) Ofcs 1 Coldwell Banker Residential Br 911 268,880,675 686 195,303,615 1,597 464,184,290 13.82 290,660 130 2,113 766 47 2 @properties 429 172,697,154 406 149,038,252 835 321,735,406 9.58 385,312 83 506 341 5 3 Koenig & Strey GMAC Real Estat 273 104,556,489 250 102,705,406 523 207,261,895 6.17 396,294 108 524 285 30 4 Baird & Warner Residential Sal 334 95,524,876 374 106,795,730 708 202,320,606 6.02 285,764 115 1,085 447 32 5 Rubloff 131 53,686,325 109 48,713,540 240 102,399,865 3.05 426,666 96 143 93 5 6 Prudential Preferred Properties 120 44,332,945 116 44,569,631 236 88,902,576 2.65 376,706 115 289 139 8 7 Sudler 114 43,202,789 85 32,110,238 199 75,313,027 2.24 378,457 106 153 107 8 8 NONMEM - Not supplied by the 0 0 213 68,186,385 213 68,186,385 2.03 320,124 148 0 2 1 9 Dream Town Realty 31 9,111,550 166 50,881,878 197 59,993,428 1.79 304,535 97 89 76 1 10 Equity Brokerage Services 52 30,650,633 27 16,857,877 79 47,508,510 1.41 601,374 24 3 2 1 Subtotals/Averages 2,395 822,643,436 2,432 815,162,552 4,827 1,637,805,988 48.76 339,301 112 4,905 2,258 138 MLS Totals/Averages 6,793 1,679,461,638 6,793 1,679,461,638 13,586 3,358,923,276 100.00 247,234 105 17,176 6,970 1,829 BrokerMetrics® 2 of 2 05/29/09 Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
  • 4. Market Share Totals At Properties MLS: 2 Date: 01/01/2009 - 05/29/2009 Type: Broker Status: Sold Price: All Construction Type: All Bedrooms: All Bathrooms: All Property Types: Residential: (Attached Single) Cities: Chicago BrokerMetrics® 1 of 2 05/29/09 Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
  • 5. Market Share Totals At Properties Total $ Volume Prod Prod Market Avg Agents Agents # Name List # List $ Sell # Sell $ Total # Total $ Share % Price DOM (Total) (Search) Ofcs 1 @properties 424 171,560,154 384 144,102,752 808 315,662,906 14.93 390,672 81 506 334 5 2 Coldwell Banker Residential Br 419 170,771,531 294 113,089,396 713 283,860,927 13.42 398,122 161 1,792 291 36 3 Koenig & Strey GMAC Real Estat 206 89,439,051 188 89,910,096 394 179,349,147 8.48 455,201 98 369 192 17 4 Baird & Warner Residential Sal 159 61,160,806 159 65,593,576 318 126,754,382 5.99 398,599 101 915 193 22 5 Rubloff 130 53,659,825 107 48,128,540 237 101,788,365 4.81 429,487 96 143 93 5 6 Prudential Preferred Properties 96 38,556,945 89 36,519,096 185 75,076,041 3.55 405,816 111 233 99 6 7 Sudler 108 42,013,239 81 31,547,238 189 73,560,477 3.48 389,209 106 153 101 8 8 Dream Town Realty 31 9,111,550 160 49,761,628 191 58,873,178 2.78 308,237 97 89 73 1 9 NONMEM - Not supplied by the 0 0 98 49,641,918 98 49,641,918 2.35 506,550 166 0 2 1 10 Equity Brokerage Services 52 30,650,633 27 16,857,877 79 47,508,510 2.25 601,374 24 3 2 1 Subtotals/Averages 1,625 666,923,734 1,587 645,152,117 3,212 1,312,075,851 62.04 408,492 109 4,203 1,380 102 MLS Totals/Averages 3,098 1,057,399,966 3,098 1,057,399,966 6,196 2,114,799,932 100.00 341,317 102 11,190 2,939 914 BrokerMetrics® 2 of 2 05/29/09 Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
  • 6. Market Share Totals At Properties MLS: 2 Date: 01/01/2009 - 05/29/2009 Type: Broker Status: Sold Price: All Construction Type: All Bedrooms: All Bathrooms: All Property Types: Residential: (Attached Single) MLS Areas: 8008 BrokerMetrics® 1 of 2 05/29/09 Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
  • 7. Market Share Totals At Properties Total # Units Prod Prod Market Avg Agents Agents # Name List # List $ Sell # Sell $ Total # Total $ Share % Price DOM (Total) (Search) Ofcs 1 @properties 71 42,774,725 52 29,044,042 123 71,818,767 12.01 583,892 89 506 74 5 2 Koenig & Strey GMAC Real Estat 58 39,767,218 50 41,243,389 108 81,010,607 10.55 750,098 113 204 69 5 3 Coldwell Banker Residential Br 51 29,389,337 43 25,630,698 94 55,020,035 9.18 585,320 115 844 63 13 4 Baird & Warner Residential Sal 47 26,405,200 39 29,692,391 86 56,097,591 8.40 652,298 91 509 67 12 5 Rubloff 31 13,941,500 30 16,965,553 61 30,907,053 5.96 506,673 110 141 40 4 6 Prudential Preferred Properties 17 8,016,000 22 8,902,271 39 16,918,271 3.81 433,802 123 194 28 4 7 Sudler 21 10,597,401 17 6,767,401 38 17,364,802 3.71 456,968 107 126 25 5 8 Dream Town Realty 4 1,624,500 31 12,784,893 35 14,409,393 3.42 411,697 125 89 28 1 9 Belgravia Realty Group, LLC 24 21,661,952 0 0 24 21,661,952 2.34 902,581 45 2 1 1 10 Jameson Realty Group 13 8,094,583 9 3,454,375 22 11,548,958 2.15 524,953 95 96 17 1 Subtotals/Averages 337 202,272,416 293 174,485,013 630 376,757,429 61.53 598,028 103 2,711 412 51 MLS Totals/Averages 512 270,846,178 512 270,846,178 1,024 541,692,356 100.00 528,996 96 4,804 669 246 BrokerMetrics® 2 of 2 05/29/09 Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
  • 8. Market Share Totals At Properties MLS: 2 Date: 01/01/2009 - 05/29/2009 Type: Broker Status: Sold Price: All Construction Type: All Bedrooms: All Bathrooms: All Property Types: Residential: (Attached Single) Cities: Chicago BrokerMetrics® 1 of 2 05/29/09 Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
  • 9. Market Share Totals At Properties Sold Price to Original Price (List Side) Prod Prod % Prod Original $ Sold $ Agents Agents Agents # Name List # (List-Side) (List-Side) SP/OP % Avg Price DOM MLS IDs (Total) (Search) Difference (Search) Ofcs 54 @properties 424 176,605,630 171,560,154 97.1 404,623 79 782 506 334 172 66.0 5 60 Coldwell Banker Residential Br 419 176,442,664 170,771,531 96.8 407,569 193 2,779 1,792 291 1,501 16.2 36 127 Dream Town Realty 31 9,740,398 9,111,550 93.5 293,921 58 133 89 73 16 82.0 1 164 Koenig & Strey GMAC Real Estat 206 97,210,243 89,439,051 92.0 434,170 94 711 369 192 177 52.0 17 183 Rubloff 130 58,977,995 53,659,825 91.0 412,768 94 225 143 93 50 65.0 5 185 Prudential Preferred Properties 96 42,400,952 38,556,945 90.9 401,635 107 412 233 99 134 42.5 6 196 Baird & Warner Residential Sal 159 67,729,894 61,160,806 90.3 384,659 103 1,414 915 193 722 21.1 22 211 Sudler 108 47,196,580 42,013,239 89.0 389,011 115 351 153 101 52 66.0 8 NONMEM - Not supplied by the MLS 0 0 0 0 0 2 -2 1 Subtotals/Averages 1,573 676,304,356 636,273,101 94.1 404,497 119 6,807 4,200 1,378 2,822 32.8 101 MLS Totals/Averages 3,098 1,134,067,708 1,057,399,966 93.2 341,317 102 19,586 11,190 2,939 8,251 26.3 914 BrokerMetrics® 2 of 2 05/29/09 Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).
  • 10. LuxuryPortfolio.com Site Statistics First Quarter 2009
  • 11. our mission • Give listings exposure to a large sphere of international buyers and sellers • Increase the likelihood that international buyers will be attracted to your firm • Deliver a marketing program that delivers tangible results at the best possible value • Associate & network with the finest, most reputable and powerful group of brokers
  • 12. Leading Real Estate Companies of the World™ Largest network of independently owned real estate companies in the world… 700 members / 5,500 offices 145,000 associates worldwide Representing over 35 countries
  • 13. more top sales associates 18 16 14 Luxury Portfolio 12 Sotheby's 10 8 Christie's 6 4 Previews 2 0 More top sales associate and teams by volume than any other franchise organization or luxury network Source: Wall Street Journal / RealTrends top 200 agent roster, November 8, 2008
  • 14. more luxury property inventory 12000 10000 Luxury Portfolio 8000 Sotheby's 6000 Christie's 4000 Previews 2000 0 More $1M+ listings displayed than either the Sotheby’s, Christie’s or Coldwell Banker Previews websites. Source: Trendgraphix website inventory comparison: Dec 2008
  • 15. Most Market Share US + International 40 35 30 25 Luxuryportfolio.com Sothebysrealty.com 20 ColdwellBankerPreviews.com 15 Christiesgreatestates.com 10 5 0 Market Share Source: Mintel International Website Survey 4.1.09
  • 16. The Most US $1M+ Listings 14,000 12,000 10,000 Luxuryportfolio.com 8,000 Sothebysrealty.com ColdwellBankerPreviews.com 6,000 Christiesgreatestates.com 4,000 2,000 0 US Listings $1M+ Source: Mintel International Website Survey 4.1.09
  • 17. American Express Publishing The Wealth Study
  • 18. Affluent Spend Most Time Online Recent study show the top income tier spent nearly 6 more hours online/wk than those who earn $150K to $249,999.
  • 19. The Power of the Internet* Compare prices 59% Compare products 56% Buy 37% 20 % VS. Does not play a role Find Store 24% * Average across all 15 categories tested
  • 20. Role of the Internet - Real Estate: Primary Home - Discretionary Income $125K- $250K- Total $249K $499K $500K+ % % % % Compare Products 63 71 60 60 Compare Prices 63 68 67 59 Find an Agent/Agency 14 9 17 14 Buy 6 6 5 6 Does Not Play A Role 16 11 14 20
  • 21. our web success Viewers spend over 10 minutes viewing over 30 properties during an average visit We score in the top 10 on search engines 33% of our traffic comes from high net worth print publications All properties appear on the Wall Street Journal site: www.realestatejournal.com
  • 22. “Chicago Luxury Homes For Sale” Page 1, Pos. 1
  • 23. First Quarter 2009 Total Inventory (currently marketed) - $36 Billion Average Property - $2,291,866 Traffic Average Traffic/Month – 102,000 Total 1.2 Million Visits/year Leads Inquiries to Brokers/Agents Q1 2008 vs Q1 2009 = +18% Engagement Increased engagement & amount of time on site (11:00) Less “bounces” Excellent Google Placement Placing pg 1, position 1 for generic & long tail, across geographies
  • 24. First Quarter 2009 LuxuryPortfolio.com Currently Displays: 205 Properties priced $10,000,000+ 802 Properties priced $5,000,000+ Greatest Overall Market Share – US + International*: Luxuryportfolio.com 37.45% Sothebysrealty.com 27.75% ColdwellBankerPreviews.com 18.49% Christiesgreatestates.com 16.31% The most US listings over $1M vs competition: Luxuryportfolio.com 12,368 Sothebysrealty.com 8,034 ColdwellBankerPreviews.com 6,089 Christiesgreatestates.com 5,690 Source: Mintel International Website Survey 4.1.09
  • 25. Our Global Reach Current listings in 45 States, 24 Countries Traffic to site averages 200+ Countries per month Top countries visiting the site are: US, Canada, UK, Australia, Italy, Germany, Switzerland, France, Spain, New Zealand, Mexico, Brazil, Netherlands, S. Africa, Ireland, India and Brazil. As a result of our international approach with multiple currencies (60+) and translations in 9 languages.
  • 26. traffic from 200+ countries monthly • Argentina • Estonia • Pakistan • Australia • Fiji • Peru • Austria • Finland France • Poland • Bahrain • German • Portugal • Belgium • Greece • Romania • Bermuda • Honduras • Russia • Brazil • Hong Kong • Saudi Arabia • Bulgaria • Hungary • Singapore • Canada • India • Slovenia • Chile • Indonesia • South Africa • China • Ireland • Spain • Colombia • Israel • Sweden • Costa Rica • Italy • Switzerland • Croatia • Japan • Thailand • Cypress • Luxembourg • Turkey • Czech Republic • Malaysia • United Arab • Denmark • Mexico Emerites • Denmark • Netherlands • United • Dominican • New Zealand Kingdom Republic • Norway • United States • Egypt • Yugoslavia
  • 27. In 2008 over 22,000 cities visited LuxuryPortfolio.com
  • 28. Seller Reports & Luxe Analytics™ • Create seller reports on web activity and either print or e-mail to your clients via Luxe Xchange • Luxe Analytics data includes exposures, views, which language, currency, and country of origin

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