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Social media

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Transcript

  • 1. Building My Personal Brand A Personal Social Media Marketing Plan
      Social Media Marketing
    Instructor: Jeannette Guignard
      By Gwendoline Mommeja
  • 2. Contents
    • Intro: why and how building my personal brand is important
    • 3. I - Personal Blog
    • 4. II - Facebook Account
    • 5. III - Twitter
    • 6. IV - LinkedIn
  • 7. Building my Personal Brand Using Social Media
      Why is it important
    • Social Media become an important & indispensable tool in business
    • 8. Set apart from your audience/ competitors
    • 9. Build a strong reputation
    • 10. How can I build my Personal brand
    • 11. Be patient
    • 12. Be active online
    • 13. Highlight your knowledge
    • 14. Show my area of expertise
  • 15. Social Media Tools Facebook Blog LinkedIn Twitter
  • 16. Personal Blog
    • 13 final posts
    • 17. 26 comments
    • 18. 15 comments on friends' blog
    • 19. 400 page views
    • 20. Article 2: “The Importance of Social Media” - Most viewed with 46 page views and 5 comments
    http://gwenmommejaproject.blogspot.com/
  • 21. Personal Blog Vblog: My presentation
    • Give more explanation
    • 25. Practice more
    • 26. Organize my experiences differently
  • 27. Facebook Account 47 friends 4 brands & 1 group Successful & Useful tool
    • Connection with the audience
    • 28. Easy & free
    • Reach
    http://www.facebook.com/people/Gwendoline-Mommeja/100002980626601
  • 29. Facebook Account Learn about Facebook
    • Rules to respect
    • 30. Can be very positive
    • 31. Break a reputation
    • 32. Fast & Everywhere
    Using Facebook in future
    • Keep 2 different accounts
    • 33. Post interesting topics
    • 34. Create groups
  • 35. Twitter
      Strengths
    • Communication with the audience
    • 36. Fast to react
    • 37. A lot of traffic ( reach people)
    • 38. Weaknesses
    • 39. Short message (140 characters)
    • 40. Too many chatters
    • 41. Difficulties to follow
    http://twitter.com/#!/gwendolinemomm
  • 42. Twitter Learn about Twitter
    • Allow customers to react
    • 43. Rule to respect / be efficient
    Followings
    • 2 newspapers: LeMonde, NYTimes
    • 44. 2 famous brands: Chanel, Coca - Cola
    • 45. 2 business people: Krista Canfield, David M. Scott
  • 46. LinkedIn Description
    • Member since March 2011
    • 47. 13 connections
    • 48. 5 groups
    Using LinkedIn in future
    • Increase contacts
    • 49. Join more groups
  • 50. LinkedIn
      Strengths
    • Acquire & share expertise
    • 51. Create a social networking
    • 52. Improve your reputation
    • 53. Optimize your presence on social media
    • 54. Set you apart
  • 55. Conclusion
    • How to be efficient online
    • 56. How to use intelligently social media tools
    • 57. The importance of social media
      Thank you