Indie Biz Chicks: DIY Social Media Strategy
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Indie Biz Chicks: DIY Social Media Strategy

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DIY Social Media Strategy...

DIY Social Media Strategy
w/ @gwenbell
for Indie Biz Chicks Conference May 6-7, 2009

Do you have a plan for getting started with social media? If not, it may turn into the
time suck people warn you it is (and that you've probably experienced yourself).
Where are you currently in terms of the social web? What's your level of comfort
with Twitter/Facebook/Flickr/Etsy? (Please be ready to talk about your experience.)

Even if you have a plan, sometimes it's a time suck.

How to make the reward > the risk

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  • <br /> <br />
  • intro to miyamoto musashi & his life & writings <br /> you are one piece of the puzzle - the shared experience is in interaction <br /> <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • A few months ago I helped get @thecupboulder on Twitter. <br /> Then I pressured Wendy (gently) to inform folks they are now on Twitter. <br /> Today I went to The Cup and saw this. It’s great. A simple, easy way to let people know you speak their language is to DISPLAY that fact at checkout counter. <br />
  • <br /> <br />
  • Monitor buzz around your company. Create action plan to address client problems. <br />
  • <br /> <br />
  • Once filtered, make a plan. Then repeat steps 1-3 as often as you need to stay on target. <br />
  • <br /> <br />
  • This is what we’ll focus on in the first half of tonight’s class, with Meagen talking to us about monitoring & filtering through the noise. <br />
  • here are free tools for monitoring your presence <br />
  • Monitor your own stuff. <br />
  • Monitor your name. Your company name. Your competitors. <br />
  • Similar to FriendFeed, track, monitor, filter out noise from “friends” whose updates you don’t want to see. <br />
  • Monitor tweets about you. <br />
  • <br /> <br />
  • <br /> <br />
  • Register your name and brand EVERYWHERE. TODAY. <br />
  • filtrbox - paid accounts great for those in the trenches DAILY <br />
  • <br /> <br />
  • <br /> <br />
  • Michael Phelps is CEO of his own company & his getting caught smoking pot led to a group of young people creating “shot rooms” to drink where no cameras are allowed. How do you all feel about this? If others can’t see it does that make it ok? Will the FB generation make it so that we’re less judgmental? <br />
  • This is a chicken nugget. You need to be able to express yourself in a nugget. <br /> Some people will never want more than a nugget. Your business card, twitter account, etc. <br />
  • This is a chicken bucket. This is your Facebook page, your Flickr account. <br /> Some people will want to eat a bucket of you. <br />
  • This is the whole Chicken. The entire feast. <br /> <br /> <br /> <br /> This is your blog, your in-person self, your book if you have one, your own tv show. Whatever. <br />
  • <br /> <br />
  • This is a chicken nugget. You need to be able to express yourself in a nugget. <br /> Some people will never want more than a nugget. Your business card, twitter account, etc. <br />
  • This is a chicken bucket. This is your Facebook page, your Flickr account. <br /> Some people will want to eat a bucket of you. <br />
  • This is the whole Chicken. The entire feast. <br /> <br /> <br /> <br /> This is your blog, your in-person self, your book if you have one, your own tv show. Whatever. <br />
  • <br /> <br />
  • <br /> <br />

Indie Biz Chicks: DIY Social Media Strategy Indie Biz Chicks: DIY Social Media Strategy Presentation Transcript

  • DIY Social Media Strategy w/ @gwenbell for Indie Biz Chicks Conf May 6-7, 2009 coming at you live from beautiful boulder, colorado!
  • DIY Social Media Strategy w/ @gwenbell for Indie Biz Chicks Conf May 6-7, 2009 coming at you live from beautiful boulder, colorado!
  • That which is expressed in words is a little like the knot in an obi: only the knot is manifest, visible, but without the continuity of the belt the whole thing would not hold together. What takes on meaning in the modal point of the word is the entirety of a shared experience. -Kenji Tokitsu Image: Okinawa Soba http://www.flickr.com/photos/ 24443965@N08/2884651919/
  • That which is expressed in words is a little like the knot in an obi: only the knot is manifest, visible, but without the continuity of the belt the whole thing would not hold together. What takes on meaning in the modal point of the word is the entirety of a shared experience. -Kenji Tokitsu Image: Okinawa Soba http://www.flickr.com/photos/ 24443965@N08/2884651919/
  • listen listening is part of the shared experience
  • listen listening is part of the shared experience
  • engage
  • engage
  • engage thoughtfully, everywhere...even at the cash register
  • engage thoughtfully, everywhere...even at the cash register
  • What the crafty/DIY movement does well, naturally. - personality - personal, highly interactive - customer service - outreach w/beautiful product - others...
  • What the crafty/DIY movement does well, naturally. - personality - personal, highly interactive - customer service - outreach w/beautiful product - others...
  • <3 <3 <3 <3 <3 Get Satisfaction
  • <3 <3 <3 <3 <3 Get Satisfaction
  • What the crafty/DIY movement could work on... - repetitive tweets - status updates that focus only on your own projects/your Etsy store - instead: become a niche expert!
  • What the crafty/DIY movement could work on... - repetitive tweets - status updates that focus only on your own projects/your Etsy store - instead: become a niche expert!
  • create a plan
  • create a plan
  • ...and an army
  • ...and an army
  • monitor/filter with...
  • monitor/filter with...
  • the freebs
  • the freebs
  • the not-so-freebs
  • the not-so-freebs
  • (a wee bit controversial) Text
  • (a wee bit controversial) Text
  • Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. -The Brand Called You, Fast Company, December 2007
  • Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. -The Brand Called You, Fast Company, December 2007
  • http://farm1.static.flickr.com/201/458235660_1690acd0c8.jpg
  • http://michaelhowerton.files.wordpress.com/2009/02/chicken-bucket1.jpg
  • http://media.photobucket.com/image/thanksgiving%20dinner/fimk/MyPics/ThanksgivingFeast.jpg
  • Practice your story. Does your audience want a chicken nugget, a chicken bucket or a chicken dinner?
  • Practice your story. Does your audience want a chicken nugget, a chicken bucket or a chicken dinner?
  • chicken nugget http://farm1.static.flickr.com/201/458235660_1690acd0c8.jpg
  • chicken nugget http://farm1.static.flickr.com/201/458235660_1690acd0c8.jpg
  • chicken bucket http://michaelhowerton.files.wordpress.com/2009/02/chicken-bucket1.jpg
  • chicken bucket http://michaelhowerton.files.wordpress.com/2009/02/chicken-bucket1.jpg
  • chicken dinner http://media.photobucket.com/image/thanksgiving%20dinner/fimk/MyPics/ThanksgivingFeast.jpg
  • chicken dinner http://media.photobucket.com/image/thanksgiving%20dinner/fimk/MyPics/ThanksgivingFeast.jpg
  • that’s feedback (constantly) a wrap - request - give people places to voice their opinions - encourage community around your product/service and the products/ services you <3 - foster community through attending real life events - when you attend events (conferences, fairs, craft shows) be prepared (ex: biz cards with seeds stapled to card if you're a personal chef) - folks want to see your work - carry samples with you at all times - know & be ready to share your story
  • Chat me up! http://gwenbell.com http://twitter.com/gwenbell
  • Chat me up! http://gwenbell.com http://twitter.com/gwenbell