Ppt Ota Business Class

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OTA characteristics
case study: travel house india

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Ppt Ota Business Class

  1. 1. https://www.travelhouseindia.com For E-business class Dec. 10Th, 2009 Ms. Craig By Gwenaelle D.
  2. 2. <ul><li>WHO THEY ARE </li></ul><ul><li>International Travel House has been established since 1981 , and offers a wide range of travel services. </li></ul><ul><li>Over the years, it has grown to be one of the largest travel agencies in India , with each of its products and services bearing the distinct ISO 9001 quality benchmarking . </li></ul>
  3. 3. <ul><li>TARGETED CUSTOMER GROUP </li></ul><ul><li>Travel House is positioned to address all possible travel needs for both business and leisure travellerers:, and more especially for </li></ul><ul><li>Men </li></ul><ul><li>Women </li></ul><ul><li>Young & Middle aged </li></ul><ul><li>Foreign tourists </li></ul><ul><li>Domestic tourist </li></ul><ul><li>Indians seeking international destination </li></ul><ul><li>Working business men and women </li></ul>
  4. 4. <ul><li>TARGETED CUSTOMER GROUP (con't) </li></ul><ul><li>Business men and women on incentive vacation </li></ul><ul><li>Almost or newly wedded </li></ul><ul><li>Here comes a sample of personas aimed at pointing at the characteristics, needs, motivations and environment of typical website users. </li></ul>
  5. 5. <ul><li>PERSONA #1 </li></ul><ul><li>Baptistan, foreign </li></ul><ul><li>tourist in India </li></ul><ul><li>What are the main characteristics of a typical website user? </li></ul><ul><li>Young, curious, dynamic, openminded, internet friendly, little if any experience in traveling </li></ul><ul><li>What are his/her expectactions and goals? </li></ul><ul><li>To find attracive packages price/quality </li></ul><ul><li>What are the influencers (why do they buy)? </li></ul><ul><li>Word of mouth, recommendations, price </li></ul><ul><li>What could be the frustations he/she could be facing? </li></ul><ul><li>Language barriers, comparisions with other OTAs </li></ul>
  6. 6. <ul><li>PERSONA #2 </li></ul><ul><li>Tulika and Sabia, </li></ul><ul><li>domestic tourists </li></ul><ul><li>What are the main characteristics of a typical website user? </li></ul><ul><li>high expectations in accomodations, travel in large group, value time management </li></ul><ul><li>What are his/her expectactions and goals? </li></ul><ul><li>Discover places she is unfamiliar with, have fun in harmony with group </li></ul><ul><li>What are the influencers (why do they buy)? </li></ul><ul><li>Word of mouth, quality, safety, </li></ul><ul><li>What could be the frustations he/she could be facing? </li></ul><ul><li>Find herself in a group where she feels uncomfortable </li></ul>
  7. 7. <ul><li>PERSONA #3 </li></ul><ul><li>Ravi, </li></ul><ul><li>business man </li></ul><ul><li>What are the main characteristics of a typical website user? </li></ul><ul><li>high expectations in accomodations, travel alone, value efficiency and rapidity </li></ul><ul><li>What are his/her expectactions and goals? </li></ul><ul><li>Do his job in the best conditions </li></ul><ul><li>What are the influencers (why do they buy)? </li></ul><ul><li>Received awards, quality, price, available when needed </li></ul><ul><li>What could be the frustations he/she could be facing? </li></ul><ul><li>Facilities do not work (internet access) or unavailable (overbooked coference room) </li></ul>
  8. 8. <ul><li>TRAVEL HOUSE INDIA V.S EXPEDIA </li></ul>TRAVEL HOUSE INDIA EXPEDIA https://www.travelhouseindia.com http://www.expedia.fr/ Basic design of the website Language availability (japanese) Hardly user friendly User friendly
  9. 9. <ul><li>COMMUNICATION TOOLS </li></ul><ul><li>Only direct communitcations tools is available: </li></ul><ul><li>telephone toll free </li></ul><ul><li>headquarters adress </li></ul><ul><li>possibility to send an email for enquiry </li></ul><ul><li>The OTA is communicating on the values of the services delivered. For instance, transparency ranks among the most import value. </li></ul><ul><li>= finantials statements of the past seven years are available. </li></ul><ul><li>Reliability and credibility are also of utmost importance for Travel house India that is why a link to the list of awards received is available on the website. </li></ul>
  10. 10. <ul><li>THE FOLLOWING CORPORATE ENTITIES WERE IDENTIFIED AS PARTNERS: </li></ul>
  11. 11. Thank You.

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