Ppt Ota Business Class

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OTA characteristics …

OTA characteristics
case study: travel house india

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  • 1. https://www.travelhouseindia.com For E-business class Dec. 10Th, 2009 Ms. Craig By Gwenaelle D.
  • 2.
    • WHO THEY ARE
    • International Travel House has been established since 1981 , and offers a wide range of travel services.
    • Over the years, it has grown to be one of the largest travel agencies in India , with each of its products and services bearing the distinct ISO 9001 quality benchmarking .
  • 3.
    • TARGETED CUSTOMER GROUP
    • Travel House is positioned to address all possible travel needs for both business and leisure travellerers:, and more especially for
    • Men
    • Women
    • Young & Middle aged
    • Foreign tourists
    • Domestic tourist
    • Indians seeking international destination
    • Working business men and women
  • 4.
    • TARGETED CUSTOMER GROUP (con't)
    • Business men and women on incentive vacation
    • Almost or newly wedded
    • Here comes a sample of personas aimed at pointing at the characteristics, needs, motivations and environment of typical website users.
  • 5.
    • PERSONA #1
    • Baptistan, foreign
    • tourist in India
    • What are the main characteristics of a typical website user?
    • Young, curious, dynamic, openminded, internet friendly, little if any experience in traveling
    • What are his/her expectactions and goals?
    • To find attracive packages price/quality
    • What are the influencers (why do they buy)?
    • Word of mouth, recommendations, price
    • What could be the frustations he/she could be facing?
    • Language barriers, comparisions with other OTAs
  • 6.
    • PERSONA #2
    • Tulika and Sabia,
    • domestic tourists
    • What are the main characteristics of a typical website user?
    • high expectations in accomodations, travel in large group, value time management
    • What are his/her expectactions and goals?
    • Discover places she is unfamiliar with, have fun in harmony with group
    • What are the influencers (why do they buy)?
    • Word of mouth, quality, safety,
    • What could be the frustations he/she could be facing?
    • Find herself in a group where she feels uncomfortable
  • 7.
    • PERSONA #3
    • Ravi,
    • business man
    • What are the main characteristics of a typical website user?
    • high expectations in accomodations, travel alone, value efficiency and rapidity
    • What are his/her expectactions and goals?
    • Do his job in the best conditions
    • What are the influencers (why do they buy)?
    • Received awards, quality, price, available when needed
    • What could be the frustations he/she could be facing?
    • Facilities do not work (internet access) or unavailable (overbooked coference room)
  • 8.
    • TRAVEL HOUSE INDIA V.S EXPEDIA
    TRAVEL HOUSE INDIA EXPEDIA https://www.travelhouseindia.com http://www.expedia.fr/ Basic design of the website Language availability (japanese) Hardly user friendly User friendly
  • 9.
    • COMMUNICATION TOOLS
    • Only direct communitcations tools is available:
    • telephone toll free
    • headquarters adress
    • possibility to send an email for enquiry
    • The OTA is communicating on the values of the services delivered. For instance, transparency ranks among the most import value.
    • = finantials statements of the past seven years are available.
    • Reliability and credibility are also of utmost importance for Travel house India that is why a link to the list of awards received is available on the website.
  • 10.
    • THE FOLLOWING CORPORATE ENTITIES WERE IDENTIFIED AS PARTNERS:
  • 11. Thank You.