The Hidden Traffic Strategy That Skyrockets Your Profits
==== ====For Great Ways To Make Money Online Check This Out:http://megamix1.comauto.hop.clickbank.net==== ====If you agree that traffic is the true currency of the web, then youd want to read this article verycarefully...Every web site owner and Internet marketer with a commercial goal understands the true value ofthe visitor, studying the synergy between traffic and sales.The problem is, it is all too easy to get caught up in specific traffic generation methods and losesight of the bigger picture.Whats this bigger picture you ask?Your focus should be on creating a total traffic strategy, instead of just concentrating on smallerindividual techniques.This is important as a well-defined strategy allows you to choose the BEST traffic sources for yourbusiness goals. Its the smarter and more powerful approach for leveraging on your incomingtraffic for skyrocketing profits.Now setting up a strategy might sound daunting to some, but it really comes down tounderstanding the difference between SHORT-term traffic and LONG-term traffic.Most marketers do not even realize there IS a difference between the two, and how this differencecan impact your business in more ways than you will imagine.First let us look at the definitions of these two traffic sources:1. Short-Term TrafficShort-term traffic creates a temporary boost in visitors, but there is more to this. You mightimmediately think of a pay-per-click campaign as an example of short term traffic; but, did youknow that certain search engine optimization efforts could also result in a short-lived traffic boost?The key word here is the word temporary and the question to ask is: temporary relative to what?A PPC campaign might be temporary relative to your budget. Perhaps you can afford only Xnumber of clicks in your current situation. It may be temporary in that it is not your primary methodof traffic generation, but you run campaigns in order to collect leads for your newsletter or test yourlanding pages.
Likewise, if you have a large budget and have found through testing that PPC visitors convert wellfor you, then this method becomes a part of your long term strategy.Here is another example:Lets say you jumped on the bandwagon and created "smart pages" or "doorway pages" beforeGoogle wised up and started banning those sites.If Google failed to blacklist those types of sites, you could have had a source of long-term traffic onyour hands.I bring this up just to make it clear that not all search engine optimization tactics produce long-termtraffic. Experts pound us all daily with the notion that SEO is the holy grail of consistent, long-termtraffic. It bears noting that this isnt entirely true.Changes in algorithms can affect your ranking even when you use legitimate optimization tactics.Put another way, SEO is a preferred method, but you MUST stay on top of things, else your effortswill be short lived and so will your traffic.2. Long-Term TrafficLong-term traffic consists of repeat visitors and a consistent influx of new visitors.Understand that repeat visitors come through relationship building and branding. The focus is oncommunication, compelling content and some form of direct link between the visitor and your site(e.g. by a newsletter subscription, bookmark or viral product containing your link).For the search engines, new visitors will only reach your site through broad and consistentexposure. This means you should maintain at least first-page positioning on a handful of relevantkeywords. Another necessary criteria is a dominance of a reciprocal linking strategy with otherrelevant sites. You should also learn how to convert new visitors into REPEAT visitors all the time.As mentioned one way to a constant flow of long term traffic comes from being able to maintainhigh search engine rankings for relevant keywords, which is not easy. A powerful weapon I wouldrecommend you to immediately use is at [http://www.ewenchia.com/stomp.htm]After understanding the difference between these two traffic sources, the question is how do youuse this knowledge to maximize your results and ultimately, profits?The answer lies in identifying your business goals.Why? Simply because your goals dictates the type of traffic you want to go after.Here are some real-life examples. Is your goal to:Split test sales pages? Then use short term traffic through PPCRecruit new subscribers? Use short term traffic through PPC and long term traffic through viral
marketingCreate consistent flows of visitors to an established site for free? Then use long term trafficthrough search engine optimization, name and brand building, loyalty building within existingsubscriber base and an affiliate program.Do you now see how your goals decide which type of traffic you need most, which in turn decideshow your traffic generation strategy should be planned?In summary, short term traffic is mostly directed toward some form of testing or quick list building.It also presents an opportunity to collect important feedback on your site in real time.Long-term traffic on the other hand builds your customer base, subscriber base and audience overtime. It allows you to spot trends through examining months worth of patterns logged in yourservers web stats. Your repeat visitors provide a valuable test bed for researching your marketand learning how to communicate with them effectively.The successful marketer uses a blend of both short and long-term traffic and, more importantly,knows the difference between the two so as to create an effective total strategy for websitesuccess.For a deeper understanding of the entire traffic generation game, check out[http://www.ewenchia.com/ts.htm] and youll be on the way to an avalanche of quality traffic in notime.Copyright 2004 Ewen ChiaEwen Chias Real Internet Income shows you exactly how to generate massive real income on theinternet fast! Click for instant access: http://www.RealInternetIncome.comArticle Source:http://EzineArticles.com/?expert=Ewen_Chia==== ====For Great Ways To Make Money Online Check This Out:http://megamix1.comauto.hop.clickbank.net