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gWAVE: Social Media - Don't Get Left Behind

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Transcript

  • 1. Social Media: DON’T GET LEFT BEHIND
    Melani Gordon
    Founder – gWAVE Consulting
    Twitter: @melgordon
  • 2. Who is gWAVE
    Our marketing approach is surprisingly simple. We make it our business to understand your business.
    Social Media // Creative // Web Development // iPhone Apps // SEO // PPC // Video // Podcasting // Email Marketing // Online Media // Analytics
  • 3. Who we’ve worked with
    Who we’ve worked with
  • 4. Marketing Has Changed
    1950 - 2000
    2000 - 2050
  • 5. Outbound Marketing
  • 6. Outbound Marketing is Broken
    800-555-1234
    Annoying
    Salesperson
  • 7. Inbound Marketing
  • 8. Inbound Marketing
    Process
    Tools
    Get Found
    Convert
    Get Found
    Convert
    Get Found
    Convert
  • 22. The New Kid on the Block
    Why Social Media Matters
    • Communicate with and gain insights from target customers
    • 23. Social media provides tremendous reach at a fraction of the cost of traditional marketing methods
    • 24. Create awareness and buzz around your brand, service, or product
    • 25. Successful social media marketing campaigns attract links, and as a result, enhance SEO efforts
  • Why You Should Care
    The number of Americans over 35 on Facebook is growing fast. In the last 60 days alone, the number of people over 35 has nearly doubled
    LinkedInhas 50 million users worldwide and growing that figure at roughly one new member per second
    Twitter reaches over 4.1 million U.S. people monthly. The site attracts a more educated, slightly more female than male, young adult audience
    During President Obama’s inauguration in January, more than 300 tweets per second were being added to the message queue
    YouTubeis the 2nd largest search engine in the world
  • 26. What to Publish?
    Blog
    Podcast
    Videos
    Photos
    Presentations
    eBooks
    News Releases
    Anything…
  • 27. Where to Publish?
  • 28. Top Social Media Mistakes
    Not doing it
    “I don’t have time…”
    Not having a purpose + plan
    Random, meaningless content
    Being too promotional
    Beware of the “Amway” guy
    Not sticking with it
    “I got busy…”
  • 29. Where Do You Start?
    Listen, get involved, communicate & participate.
    • Increase customer base.
    • 30. Generate leads.
    • 31. Drive sales.
    • 32. Build awareness.
    • 33. Make money from your content.
    • 34. Establish thought leadership.
    • 35. Educate customers.
    • 36. Customer-source part of your product development.
    • 37. Reach new channels of customers.
    • 38. Improve internal communication.
  • Case Study: TapHunter
    • iPhone app launched and reaches 5k+ downloads
    • 39. 3k + targeted and organic Twitter followers
    • 40. Radar of major beer distr
    • 41. Increased traffic by 70% from Q4 2009 to Q1 2010
    • 42. 55% increase in traffic from Q2 to Q3 2010
  • Case Study: Swinerton
    • The digital strategy and roll-out has increased employee morale.
    • 43. The Facebook and Twitter following has generated a new audience in which to communicate to.
    • 44. Next up is a complete analysis of Swinerton’s mobile strategy and what apps or tools can be built to promote green or LEED certified building.
  • Ask About the Expo Special!NORMAL: $1,200/mth for 3 months DISCOUNT: $650/mth for 3 months *certain packages THANK YOU!
    Melani Gordon
    Founder – gWAVE Consulting
    Twitter: @melgordon