Social Media Marketing

Copyright © 2009 gWave Consulting, Inc. All Rights Reserved. About Internet Marketing “ Internet marketing is a set of activities that enable the acquisition of targeted Web traffic and the conversion of Web visitors.” (Weidman Consulting) Lower costs for exposure to a global audience Ability to be extremely targeted Internet marketing is more measurable than traditional media Internet marketing brings creativity and technology together Synergize business goals with measurable actions Engage customer during all stages of the sales cycle

“ Internet marketing is a set of activities that enable the acquisition of targeted Web traffic and the conversion of Web visitors.” (Weidman Consulting)

Lower costs for exposure to a global audience

Ability to be extremely targeted

Internet marketing is more measurable than traditional media

Internet marketing brings creativity and technology together

Synergize business goals with measurable actions

Engage customer during all stages of the sales cycle

Online Marketing Data Online ads expected to generate $19 billion by 2009 . (Jupiter Research) Ecommerce transactions to total $329 billion by 2010 . (Forrester Research) Online advertising can boost brand impact at 60% less cost . (Forrester Research) 50% of SMB’s attributed sales to online presence. (Forrester Research) 40% of consumers cite search engines as the way they research products and services. (Bwired.com)

Online ads expected to generate $19 billion by 2009 . (Jupiter Research)

Ecommerce transactions to total $329 billion by 2010 . (Forrester Research)

Online advertising can boost brand impact at 60% less cost . (Forrester Research)

50% of SMB’s attributed sales to online presence.

(Forrester Research)

40% of consumers cite search engines as the way they research products and services.

(Bwired.com)

What is Social Media Marketing? Engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships. Social media marketing has two important aspects: (1) Adding links to services such as Digg, Reddit and Del.icio.us so that their pages can be easily 'saved and submitted' to and for these services. (2) Building ways that fans of a brand or company can promote it themselves in multiple online social media venues.

Recognize any of these sites?

14 Social Media - A Statistical Overview 70,000,000 – videos on YouTube 100,000,000 – videos viewed per day 112,486,327 – number of views for most viewed video on YouTube 13 hours – amount of video uploaded each minute 26.57 – average age of video up-loader 133,000,000 – number of blogs indexed by Technorati since 2002 346,000,000 – number of people globally who read blogs 900,000 – average number of blog posts in a 24 hour period 77% - percentage of active Internet users who read blogs 275,000,000 – number of people around the world using Facebook 54,500,000 – monthly unique visitors 3.8% - average monthly growth rate of monthly unique visitors over the past year 2,600,000,000 – number of minutes global users in aggregate spend on Facebook daily 1,111,991,000 – number of Tweets to date 4,100,000 – number of US people reached on Twitter each month 55% - month over month growth rate for Twitter 63% - percentage of Twitter users that are male 236,000,000 – number of visitors attracted annually in 2008 33,000,000 unique monthly visitors 56% - Digg’s front page controlled by top 100 users 36,925 – number of diggs for the most popular story in the last year 76,000,000 – number of members in MySpace US 0.8% - monthly growth rate in US 266 minutes – avearge number of minutes a user in US spends on MySpace each month 1,000,000,000 – number of images loaded onto the MySpace site

70,000,000 – videos on YouTube

100,000,000 – videos viewed per day

112,486,327 – number of views for most viewed video on YouTube

13 hours – amount of video uploaded each minute

26.57 – average age of video up-loader

133,000,000 – number of blogs indexed by Technorati since 2002

346,000,000 – number of people globally who read blogs

900,000 – average number of blog posts in a 24 hour period

77% - percentage of active Internet users who read blogs

275,000,000 – number of people around the world using Facebook

54,500,000 – monthly unique visitors

3.8% - average monthly growth rate of monthly unique visitors over the past year

2,600,000,000 – number of minutes global users in aggregate spend on Facebook daily

1,111,991,000 – number of Tweets to date

4,100,000 – number of US people reached on Twitter each month

55% - month over month growth rate for Twitter

63% - percentage of Twitter users that are male

236,000,000 – number of visitors attracted annually in 2008

33,000,000 unique monthly visitors

56% - Digg’s front page controlled by top 100 users

36,925 – number of diggs for the most popular story in the last year

76,000,000 – number of members in MySpace US

0.8% - monthly growth rate in US

266 minutes – avearge number of minutes a user in US spends on MySpace each month

1,000,000,000 – number of images loaded onto the MySpace site

Social Media On Your Site Social Networking Forming connections with other users User Generated Content Blogging, uploading photos, videos, etc. User Enhanced Content Rating, recommending, annotating content 90% of companies feel online customer engagement “important” or “essential”. 78% of Marketers are targeting Social Media, Social Networking and Web 2.0 companies 72% of consumers use social media to research a company's reputation for customer care before making a purchase. 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.

Social Media Internet and mobile based tools for sharing and discussing information. The integration of technology, communication, and social interaction using words, pictures, video and audio. Some of the various elements include: social book-marking video optimization Twitter Facebook.com/MySpace.com social networks user generated content blogs & forums

Internet and mobile based tools for sharing and discussing information. The integration of technology, communication, and social interaction using words, pictures, video and audio.

Some of the various elements include:

social book-marking

video optimization

Twitter

Facebook.com/MySpace.com

social networks

user generated content

blogs & forums

Social Media – Social Bookmarking Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains.

Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.

In a social bookmarking system, users save links to web pages that they want to remember and/or share.

These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains.

Video Optimization & Marketing Video optimization is the practice of creating valuable, creative, and relevant video files and creating proper tags, titles and descriptions of those files. Video optimization is similar to web page optimization in that the same basic principals apply. Why is video optimization important? Videos can appear in SERPs YouTube.com video content seen as most relevant Optimized video content improves web page rankings

Video optimization is the practice of creating valuable, creative, and relevant video files and creating proper tags, titles and descriptions of those files. Video optimization is similar to web page optimization in that the same basic principals apply.

Why is video optimization important?

Videos can appear in SERPs

YouTube.com video content seen as most relevant

Optimized video content improves web page rankings

Social Media – Twitter & Facebook

Social Media – Blogs & Forums

19 Social Media – Campaign Samples Video optimization Social networking management Increased web traffic equates to: Reaching a broader audience Building a larger community to market to Ultimately increased event attendance

Video optimization

Social networking management

Increased web traffic equates to:

Reaching a broader audience

Building a larger community to market to

Ultimately increased event attendance

20 Social Media – Campaign Samples Online Brand Management Social networking set-up, training, measuring Deployed client’s brand via Twitter Built up followers based on demographics Communicated to followers Generated raving fans  equated to new order generation

Online Brand Management

Social networking set-up, training, measuring

Deployed client’s brand via Twitter

Built up followers based on demographics

Communicated to followers

Generated raving fans  equated to new order generation

Where do you start? Listen, get involved, communicate & participate. Increase customer base. Generate leads. Drive sales. Build awareness. Make money from your content. Establish thought leadership. Educate customers. Customer-source part of your product development. Reach new channels of customers. Improve internal communication.

Listen, get involved, communicate & participate.

Increase customer base.

Generate leads.

Drive sales.

Build awareness.

Make money from your content.

Establish thought leadership.

Educate customers.

Customer-source part of your product development.

Reach new channels of customers.

Improve internal communication.

Boosting Conversion Rates Percentage of unique visitors who take a desired action Boosting sales through small incremental changes

Percentage of unique visitors who take a desired action

Boosting sales through small incremental changes

Conversion Optimization – The Funnel Marketing Sherpa, Inc.

Metrics & Tracking Testing and tracking ad performance Analyzing traffic patterns and click-through rates Conversion rates Cost per sale ROI FREE http://www.google.com/analytics/

Testing and tracking ad performance

Analyzing traffic patterns and click-through rates

Conversion rates

Cost per sale

ROI

FREE

http://www.google.com/analytics/

BONUS SLIDE : How to win during a down market? 2009 10% of all US ad dollars will go online Internet is 20% of overall media consumption in the US US advertisers invest only 7.5% of their budget online Tremendous potential for marketplace growth BONUS SLIDE

BONUS SLIDE : How to win during a down market?

2009 10% of all US ad dollars will go online

Internet is 20% of overall media consumption in the US

US advertisers invest only 7.5% of their budget online

Tremendous potential for marketplace growth

Thank You Melani Gordon Founder 619-894-0384 [email_address] Twitter.com/melgordon www.linkedin.com/in/gwave