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gWave Consulting Social Media Presentation
 

gWave Consulting Social Media Presentation

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  • 90% of companies feel online customer engagement “important” or “essential Econsultancy/cScape http://www.e-consultancy.com/publications/online-customer-engagement-report-2008   78% of Marketers are targeting Social Media, Social Networking and Web 2.0 companies WOMMA, Eloqua, “State of the Marketer” http://www.womma.org/blog/2008/06/78-of-marketers-set-to-increase-social-net-ad-spending/   72% of consumers use social media to research a company's reputation for customer care before making a purchase. Society for New Communications Research/Nuance Care Solutions http://www.clickz.com/showPage.html?page=3629242   63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. eVoc Insights/RelevantView Syndicated Research http://www.relevantview.com/Synresearch/eVOC_RV_Syndicated%20Retail_Abstract_3-06.pdf CompUSA/iPerceptions http://www.clickz.com/showPage.html?page=3627269

gWave Consulting Social Media Presentation gWave Consulting Social Media Presentation Presentation Transcript

  • Social Media Marketing
  • Copyright © 2009 gWave Consulting, Inc. All Rights Reserved. About Internet Marketing
    • “ Internet marketing is a set of activities that enable the acquisition of targeted Web traffic and the conversion of Web visitors.” (Weidman Consulting)
    • Lower costs for exposure to a global audience
    • Ability to be extremely targeted
    • Internet marketing is more measurable than traditional media
    • Internet marketing brings creativity and technology together
    • Synergize business goals with measurable actions
    • Engage customer during all stages of the sales cycle
  • Online Marketing Data
    • Online ads expected to generate $19 billion by 2009 . (Jupiter Research)
    • Ecommerce transactions to total $329 billion by 2010 . (Forrester Research)
    • Online advertising can boost brand impact at 60% less cost . (Forrester Research)
    • 50% of SMB’s attributed sales to online presence.
    • (Forrester Research)
    • 40% of consumers cite search engines as the way they research products and services.
    • (Bwired.com)
  • What is Social Media Marketing? Engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships. Social media marketing has two important aspects: (1) Adding links to services such as Digg, Reddit and Del.icio.us so that their pages can be easily 'saved and submitted' to and for these services. (2) Building ways that fans of a brand or company can promote it themselves in multiple online social media venues.
  • Recognize any of these sites?
  • 14 Social Media - A Statistical Overview
    • 70,000,000 – videos on YouTube
    • 100,000,000 – videos viewed per day
    • 112,486,327 – number of views for most viewed video on YouTube
    • 13 hours – amount of video uploaded each minute
    • 26.57 – average age of video up-loader
    • 133,000,000 – number of blogs indexed by Technorati since 2002
    • 346,000,000 – number of people globally who read blogs
    • 900,000 – average number of blog posts in a 24 hour period
    • 77% - percentage of active Internet users who read blogs
    • 275,000,000 – number of people around the world using Facebook
    • 54,500,000 – monthly unique visitors
    • 3.8% - average monthly growth rate of monthly unique visitors over the past year
    • 2,600,000,000 – number of minutes global users in aggregate spend on Facebook daily
    • 1,111,991,000 – number of Tweets to date
    • 4,100,000 – number of US people reached on Twitter each month
    • 55% - month over month growth rate for Twitter
    • 63% - percentage of Twitter users that are male
    • 236,000,000 – number of visitors attracted annually in 2008
    • 33,000,000 unique monthly visitors
    • 56% - Digg’s front page controlled by top 100 users
    • 36,925 – number of diggs for the most popular story in the last year
    • 76,000,000 – number of members in MySpace US
    • 0.8% - monthly growth rate in US
    • 266 minutes – avearge number of minutes a user in US spends on MySpace each month
    • 1,000,000,000 – number of images loaded onto the MySpace site
  • Social Media On Your Site Social Networking Forming connections with other users User Generated Content Blogging, uploading photos, videos, etc. User Enhanced Content Rating, recommending, annotating content 90% of companies feel online customer engagement “important” or “essential”. 78% of Marketers are targeting Social Media, Social Networking and Web 2.0 companies 72% of consumers use social media to research a company's reputation for customer care before making a purchase. 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.
  • Social Media
    • Internet and mobile based tools for sharing and discussing information. The integration of technology, communication, and social interaction using words, pictures, video and audio.
    • Some of the various elements include:
    • social book-marking
    • video optimization
    • Twitter
    • Facebook.com/MySpace.com
    • social networks
    • user generated content
    • blogs & forums
  • Social Media – Social Bookmarking
    • Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.
    • In a social bookmarking system, users save links to web pages that they want to remember and/or share.
    • These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains.
  • Video Optimization & Marketing
    • Video optimization is the practice of creating valuable, creative, and relevant video files and creating proper tags, titles and descriptions of those files. Video optimization is similar to web page optimization in that the same basic principals apply.
    •  
    • Why is video optimization important?
    • Videos can appear in SERPs
    • YouTube.com video content seen as most relevant
    • Optimized video content improves web page rankings
  • Social Media – Twitter & Facebook
  • Social Media – Blogs & Forums
  • 19 Social Media – Campaign Samples
    • Video optimization
    • Social networking management
    • Increased web traffic equates to:
    • Reaching a broader audience
    • Building a larger community to market to
    • Ultimately increased event attendance
  • 20 Social Media – Campaign Samples
    • Online Brand Management
    • Social networking set-up, training, measuring
    • Deployed client’s brand via Twitter
    • Built up followers based on demographics
    • Communicated to followers
    • Generated raving fans  equated to new order generation
  • Where do you start?
    • Listen, get involved, communicate & participate.
    • Increase customer base.
    • Generate leads.
    • Drive sales.
    • Build awareness.
    • Make money from your content.
    • Establish thought leadership.
    • Educate customers.
    • Customer-source part of your product development.
    • Reach new channels of customers.
    • Improve internal communication.
  • Boosting Conversion Rates
    • Percentage of unique visitors who take a desired action
    • Boosting sales through small incremental changes
  • Conversion Optimization – The Funnel Marketing Sherpa, Inc.
  • Metrics & Tracking
    • Testing and tracking ad performance
    • Analyzing traffic patterns and click-through rates
    • Conversion rates
    • Cost per sale
    • ROI
    • FREE
    • http://www.google.com/analytics/
    • BONUS SLIDE : How to win during a down market?
    • 2009 10% of all US ad dollars will go online
    • Internet is 20% of overall media consumption in the US
    • US advertisers invest only 7.5% of their budget online
    • Tremendous potential for marketplace growth
    BONUS SLIDE
  • Thank You Melani Gordon Founder 619-894-0384 [email_address] Twitter.com/melgordon www.linkedin.com/in/gwave