90% of companies feel online customer engagement “important” or “essential Econsultancy/cScape http://www.e-consultancy.com/publications/online-customer-engagement-report-2008 78% of Marketers are targeting Social Media, Social Networking and Web 2.0 companies WOMMA, Eloqua, “State of the Marketer” http://www.womma.org/blog/2008/06/78-of-marketers-set-to-increase-social-net-ad-spending/ 72% of consumers use social media to research a company's reputation for customer care before making a purchase. Society for New Communications Research/Nuance Care Solutions http://www.clickz.com/showPage.html?page=3629242 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. eVoc Insights/RelevantView Syndicated Research http://www.relevantview.com/Synresearch/eVOC_RV_Syndicated%20Retail_Abstract_3-06.pdf CompUSA/iPerceptions http://www.clickz.com/showPage.html?page=3627269
Online ads expected to generate $19 billion by 2009 . (Jupiter Research)
Ecommerce transactions to total $329 billion by 2010 . (Forrester Research)
Online advertising can boost brand impact at 60% less cost . (Forrester Research)
50% of SMB’s attributed sales to online presence.
40% of consumers cite search engines as the way they research products and services.
What is Social Media Marketing? Engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships. Social media marketing has two important aspects: (1) Adding links to services such as Digg, Reddit and Del.icio.us so that their pages can be easily 'saved and submitted' to and for these services. (2) Building ways that fans of a brand or company can promote it themselves in multiple online social media venues.
112,486,327 – number of views for most viewed video on YouTube
13 hours – amount of video uploaded each minute
26.57 – average age of video up-loader
133,000,000 – number of blogs indexed by Technorati since 2002
346,000,000 – number of people globally who read blogs
900,000 – average number of blog posts in a 24 hour period
77% - percentage of active Internet users who read blogs
275,000,000 – number of people around the world using Facebook
54,500,000 – monthly unique visitors
3.8% - average monthly growth rate of monthly unique visitors over the past year
2,600,000,000 – number of minutes global users in aggregate spend on Facebook daily
1,111,991,000 – number of Tweets to date
4,100,000 – number of US people reached on Twitter each month
55% - month over month growth rate for Twitter
63% - percentage of Twitter users that are male
236,000,000 – number of visitors attracted annually in 2008
33,000,000 unique monthly visitors
56% - Digg’s front page controlled by top 100 users
36,925 – number of diggs for the most popular story in the last year
76,000,000 – number of members in MySpace US
0.8% - monthly growth rate in US
266 minutes – avearge number of minutes a user in US spends on MySpace each month
1,000,000,000 – number of images loaded onto the MySpace site
Social Media On Your Site Social Networking Forming connections with other users User Generated Content Blogging, uploading photos, videos, etc. User Enhanced Content Rating, recommending, annotating content 90% of companies feel online customer engagement “important” or “essential”. 78% of Marketers are targeting Social Media, Social Networking and Web 2.0 companies 72% of consumers use social media to research a company's reputation for customer care before making a purchase. 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.
Video optimization is the practice of creating valuable, creative, and relevant video files and creating proper tags, titles and descriptions of those files. Video optimization is similar to web page optimization in that the same basic principals apply.
Why is video optimization important?
Videos can appear in SERPs
YouTube.com video content seen as most relevant
Optimized video content improves web page rankings