“ Internet marketing is a set of activities that enable the acquisition of targeted Web traffic and the conversion of Web visitors.” (Weidman Consulting)
Lower costs for exposure to a global audience
Ability to be extremely targeted
Internet marketing is more measurable than traditional media
Internet marketing brings creativity and technology together
Synergize business goals with measurable actions
Engage customer during all stages of the sales cycle
Online Marketing Data
Online ads expected to generate $19 billion by 2009 . (Jupiter Research)
Ecommerce transactions to total $329 billion by 2010 . (Forrester Research)
Online advertising can boost brand impact at 60% less cost . (Forrester Research)
50% of SMB’s attributed sales to online presence.
40% of consumers cite search engines as the way they research products and services.
What is Social Media Marketing? Engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships. Social media marketing has two important aspects: (1) Adding links to services such as Digg, Reddit and Del.icio.us so that their pages can be easily 'saved and submitted' to and for these services. (2) Building ways that fans of a brand or company can promote it themselves in multiple online social media venues.
Recognize any of these sites?
14 Social Media - A Statistical Overview
70,000,000 – videos on YouTube
100,000,000 – videos viewed per day
112,486,327 – number of views for most viewed video on YouTube
13 hours – amount of video uploaded each minute
26.57 – average age of video up-loader
133,000,000 – number of blogs indexed by Technorati since 2002
346,000,000 – number of people globally who read blogs
900,000 – average number of blog posts in a 24 hour period
77% - percentage of active Internet users who read blogs
275,000,000 – number of people around the world using Facebook
54,500,000 – monthly unique visitors
3.8% - average monthly growth rate of monthly unique visitors over the past year
2,600,000,000 – number of minutes global users in aggregate spend on Facebook daily
1,111,991,000 – number of Tweets to date
4,100,000 – number of US people reached on Twitter each month
55% - month over month growth rate for Twitter
63% - percentage of Twitter users that are male
236,000,000 – number of visitors attracted annually in 2008
33,000,000 unique monthly visitors
56% - Digg’s front page controlled by top 100 users
36,925 – number of diggs for the most popular story in the last year
76,000,000 – number of members in MySpace US
0.8% - monthly growth rate in US
266 minutes – avearge number of minutes a user in US spends on MySpace each month
1,000,000,000 – number of images loaded onto the MySpace site
Social Media On Your Site Social Networking Forming connections with other users User Generated Content Blogging, uploading photos, videos, etc. User Enhanced Content Rating, recommending, annotating content 90% of companies feel online customer engagement “important” or “essential”. 78% of Marketers are targeting Social Media, Social Networking and Web 2.0 companies 72% of consumers use social media to research a company's reputation for customer care before making a purchase. 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.
Internet and mobile based tools for sharing and discussing information. The integration of technology, communication, and social interaction using words, pictures, video and audio.
Some of the various elements include:
user generated content
blogs & forums
Social Media – Social Bookmarking
Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.
In a social bookmarking system, users save links to web pages that they want to remember and/or share.
These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains.
Video Optimization & Marketing
Video optimization is the practice of creating valuable, creative, and relevant video files and creating proper tags, titles and descriptions of those files. Video optimization is similar to web page optimization in that the same basic principals apply.
Why is video optimization important?
Videos can appear in SERPs
YouTube.com video content seen as most relevant
Optimized video content improves web page rankings
Social Media – Twitter & Facebook
Social Media – Blogs & Forums
19 Social Media – Campaign Samples
Social networking management
Increased web traffic equates to:
Reaching a broader audience
Building a larger community to market to
Ultimately increased event attendance
20 Social Media – Campaign Samples
Online Brand Management
Social networking set-up, training, measuring
Deployed client’s brand via Twitter
Built up followers based on demographics
Communicated to followers
Generated raving fans equated to new order generation
Where do you start?
Listen, get involved, communicate & participate.
Increase customer base.
Make money from your content.
Establish thought leadership.
Customer-source part of your product development.
Reach new channels of customers.
Improve internal communication.
Boosting Conversion Rates
Percentage of unique visitors who take a desired action
Boosting sales through small incremental changes
Conversion Optimization – The Funnel Marketing Sherpa, Inc.
Metrics & Tracking
Testing and tracking ad performance
Analyzing traffic patterns and click-through rates
Cost per sale
BONUS SLIDE : How to win during a down market?
2009 10% of all US ad dollars will go online
Internet is 20% of overall media consumption in the US
US advertisers invest only 7.5% of their budget online
Tremendous potential for marketplace growth
Thank You Melani Gordon Founder 619-894-0384 [email_address] Twitter.com/melgordon www.linkedin.com/in/gwave