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gWave Consulting Social Media Workshop Presentation
 

gWave Consulting Social Media Workshop Presentation

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    gWave Consulting Social Media Workshop Presentation gWave Consulting Social Media Workshop Presentation Presentation Transcript

    • Social Media Marketing Workshop 1 Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.
    • Agenda • Introduction • Creating Your Online Profile • Facebook Marketing • Promoting Products & Services on Twitter • LinkedIn for Marketers • Online Reputation Management • Blogging 2 Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.
    • What is Social Media Marketing? Engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships. Social media is peer-to-peer conversations: • Blogging Platforms • Video sharing • Podcasting • Commenting systems • Discussion groups • Microblogging • Content syndication • Social networks • Sharing features •  how video - http://www.youtube.com/watch?v=NhPgUcjGQAw S 3 Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.
    • Recognize any of these sites? 4 Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.
    • Social Media - A Statistical Overview •  0,000,000 – videos on YouTube 7 •  33,000,000 – number of blogs indexed by 1 •  75,000,000 – number of people around 2 •  00,000,000 – videos viewed per day 1 Technorati since 2002 the world using Facebook •  12,486,327 – number of views for most 1 •  46,000,000 – number of people globally who 3 •  4,500,000 – monthly unique visitors 5 viewed video on YouTube read blogs •  .8% - average monthly growth rate of 3 •  3 hours – amount of video uploaded each 1 •  00,000 – average number of blog posts in a 9 monthly unique visitors over the past year minute 24 hour period •  ,600,000,000 – number of minutes global 2 •  6.57 – average age of video up-loader 2 •  7% - percentage of active Internet users who 7 users in aggregate spend on Facebook read blogs daily •  ,111,991,000 – number of Tweets to date 1 •  36,000,000 – number of visitors attracted 2 •  6,000,000 – number of members in 7 •  ,100,000 – number of US people reached on 4 annually in 2008 MySpace US Twitter each month •  3,000,000 unique monthly visitors 3 •  .8% - monthly growth rate in US 0 •  5% - month over month growth rate for Twitter 5 •  6% - Digg’s front page controlled by top 100 5 •  66 minutes – avearge number of minutes 2 •  3% - percentage of Twitter users that are male 6 users a user in US spends on MySpace each •  6,925 – number of diggs for the most popular 3 month story in the last year •  ,000,000,000 – number of images loaded 1 onto the MySpace site 14 Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.
    • Social Media On Your Site User Enhanced User Generated Social Content Content Networking Forming connections Rating, recommending, Blogging, uploading with annotating content photos, videos, etc. other users 90% of companies feel online customer engagement “important” or “essential”. 78% of Marketers are targeting Social Media, Social Networking and Web 2.0 companies 72% of consumers use social media to research a company's reputation for customer care before making a purchase. 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.
    • Your Online Profile • Where do you start? • Personal vs. Business • Where do you draw the line? • Transparency •  ideo http://www.youtube.com/watch? V v=6a_KF7TYKVc&feature=fvsr 7 Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.
    • Where do you start? Getting started • Identify clear objectives • Find the right web professionals • Keep projects small, simple and bite size • Get hands-on and learn how to use social media • Experiment and fail fast • Leverage the web in accelerating learning's 8 Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.
    • Where do you start? Listen, get involved, communicate & participate. •  Increase customer base. •  Generate leads. •  Drive sales. •  Build awareness. •  Make money from your content. •  Establish thought leadership. •  Educate customers. •  Customer-source part of your product development. •  Reach new channels of customers. •  Improve internal communication. 9 Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.
    • Facebook • Where do you start? • Personal page, authentic, transparency • 43% Male 57% Female • 35 – 44 year olds = 20% / 45 – 54 year olds = 24 % • Group vs Fan Page • Share, post, announce in groups, email, social ads • Example: Adventure Travel Group / Oprah 10 Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.
    • Twitter • Where do you start? • Basics, choosing handle, bio, @replies, DM • Tweetdeck, Twellow, Co Tweet • Give more than thou receive • Be undeniably genuine • Thank (nearly) every @replies • Example: Halloween •  ideo - http://www.youtube.com/watch?v=ddO9idmax0o V 11 Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.
    • LinkedIn • Where do you start? • Profile, 100% complete • Recommendations • Get involved, Q & A • Post expertise, questions, events • Video http://www.youtube.com/watch?v=2pXWrHN0elg 12 Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.
    • Blogging • There are over 100MM blogs in the world • Blogs have become a natural source for information and creating 1-to-1 relationships • Great tool for storytelling and sharing • Commenting, linkbacks, RSS and SEO • Microblogging has emerged as one of the most popular ways of sharing what’s going on • Twitter has over 50MM users world wide 13 Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.
    • Social Media – Social Bookmarking Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. •  In a social bookmarking system, users save links to web pages that they want to remember and/or share. •  These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. 14 Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.
    • Social Media – Twitter & Facebook Show video - http:// www.youtube.com /watch? v=jGbLWQYJ6iM &feature=fvst 15 Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.
    • Social Media – Campaign Samples •  Video optimization •  Social networking management •  Increased web traffic equates to: •  Reaching a broader audience •  Building a larger community to market to •  Ultimately increased event attendance 19 Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.
    • Social Media – Campaign Samples •  Online Brand Management •  Social networking set-up, training, measuring •  Deployed client’s brand via Twitter •  Built up followers based on demographics •  Communicated to followers •  Generated raving fans  equated to new order generation 20 Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.
    • Boosting Conversion Rates •  Percentage of unique visitors who take a desired action •  Boosting sales through small incremental changes 18 Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.
    • Conversion Optimization – The Funnel Marketing Sherpa, Inc. 19 Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.
    • Metrics & Tracking •  Testing and tracking ad performance •  Analyzing traffic patterns and click-through rates •  Conversion rates •  Cost per sale •  ROI FREE http://www.google.com/analytics/ 20 Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.
    • BONUS SLIDE BONUS SLIDE: How to win during a down market? • 2009 10% of all US ad dollars will go online • Internet is 20% of overall media consumption in the US • US advertisers invest only 7.5% of their budget online Tremendous potential for marketplace growth 21 Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.
    • Thank You Melani Gordon Founder 619-894-0384 melani@gWaveConsulting.com Twitter.com/melgordon 22 Copyright © 2009 gWave Consulting, Inc. All Rights Reserved. www.linkedin.com/in/gwave