View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
SEARCH ENGINE MARKETING (SEM): The entire set of techniques and strategies used to direct more visitors from search engines to marketing web sites, including all of the tactics and strategies defined below.
2. PAID PLACEMENT: Text ads targeted to keyword search results on search engines, through programs such as Google AdWords and Yahoo Search "Precision Match," also sometimes referred to as "Paid Placement," "Pay-per-Click" (PPC) advertising and Cost-per-Click (CPC) advertising.
3. PAID INCLUSION: The practice of paying a fee (fee structures may vary) to search engines and similar types of sites (e.g., directories, shopping comparison sites) so that a given web site or web pages may be included in the service's directory, although not necessarily in exchange for a particular position in search listings.
4. ORGANIC SEARCH ENGINE OPTIMIZATION (SEO): The practice of using a range of techniques, including augmenting HTML code, web-page copy editing, site navigation, linking campaigns and more, in order to improve how well a site or page gets listed in search engines for particular search topics.
5. CONTEXTUALLY TARGETED TEXT ADS: Text ads targeted to the subject of writings on web pages, such as news articles and weblogs, using programs such as Google's AdSense and Yahoo Search’s Content Match programs.
E-Mail Marketing Return Path recently released their Third Annual Email Consumer Survey ( http://www.returnpath.biz/pdf/holidaySurvey06.pdf ). It was conducted in late December 2006 with 2,413 respondents, ages 18-54, in the U.S. and Canada. It found that these factors influenced consumers to open and read e-mail.
How easy is it to subscribe at the company web site?
Does the ‘from’ line contain a recognizable company name and sender?
How clear and complete is the footer?
Does the subject line communicate value?
Is the message self-explanatory without the graphics?
6. How much content is above the fold? 7. Are there quick ways to read the email? 8. Does the email message meet the expectations set by its subject line or original registration? 9. Can the recipient easily control their email subscription? 10. Is the process for submitting personal data transparent to the end user?