Using Twitter To Launch A New Web App
TapHunter.com
@taphunter
The Industry
• Craft Brewing in the US in 2008
– 446 Micro Breweries
– 990 Brewpubs
– 1501 Total Craft Breweries
– 5.75 mi...
The Challenge
• Where to find your favorite beer?
– Too many Blogs & RSS feeds
– Individual Brew Pub Sites
– Multiple Emai...
The Solution
• TapHunter
– Locate where your favorite beer is on tap
– Locate where your favorite brewery has beer
– Lates...
5
6
Our Mission
• TapHunter.com lets you search for your favorite craft
beer on tap at area breweries, brew pubs and local
hid...
THE SITE
Twitter
• Early Days
– We had a fan base of friends
– Transparent and engaged in early
conversation
• Launch day
– Current...
Twitter
• Objective
– Build Awareness
– Educate our fans
– Reward our super fans
• Outcome
– Fans stepped up, pro-bono iPh...
11
Twitter
• Accelerated Learning’s
– Takes the guess work out
– Finding local enthusiasts to support the model
– Find users ...
Twitter
• Flow of Information
– Site integrates with Twitter so there is always
content v.s. the site being static
– Autom...
Twitter
• Result
– Successful launch into other major craft brew
markets – Seattle, Denver, San Francisco,
Portland…
– Mom...
Upcoming SlideShare
Loading in …5
×

Cool twitterconference taphunter

497
-1

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
497
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Cool twitterconference taphunter

  1. 1. Using Twitter To Launch A New Web App TapHunter.com @taphunter
  2. 2. The Industry • Craft Brewing in the US in 2008 – 446 Micro Breweries – 990 Brewpubs – 1501 Total Craft Breweries – 5.75 million barrels, +12.5% from 2007 – Growth of the craft brewing industry in 2008 was 5.9% by volume and 10.1% by dollars. – Total U.S. craft brewing industry ann dollar volume is $6.3 billion.
  3. 3. The Challenge • Where to find your favorite beer? – Too many Blogs & RSS feeds – Individual Brew Pub Sites – Multiple Email Newsletters – Information Overload & Nothing Centralized • San Diego Beer Community? – Only Industry Sites – No Social Community or enthusiast Sites
  4. 4. The Solution • TapHunter – Locate where your favorite beer is on tap – Locate where your favorite brewery has beer – Latest news on Beer Events – Videos and Photos from SD Beer Events – Beer Reviews
  5. 5. 5
  6. 6. 6
  7. 7. Our Mission • TapHunter.com lets you search for your favorite craft beer on tap at area breweries, brew pubs and local hideouts. • Once you belly up to your local hideout, you can even notify us that your favorite beer on tap is empty. • Search by bar, beer or location...even from your iPhone or Blackberry. You can also track your favorite beer through RSS or Twitter. We’ll notify you when it’s on tap in your area.
  8. 8. THE SITE
  9. 9. Twitter • Early Days – We had a fan base of friends – Transparent and engaged in early conversation • Launch day – Current fan base appeared – New fan base appeared – Responded to ‘everyone’ – Listened and thanked them
  10. 10. Twitter • Objective – Build Awareness – Educate our fans – Reward our super fans • Outcome – Fans stepped up, pro-bono iPhone app – Launched 9/9/09 – Experiment and fail fast
  11. 11. 11
  12. 12. Twitter • Accelerated Learning’s – Takes the guess work out – Finding local enthusiasts to support the model – Find users to play off of - KingofHappyHr • Tools Used – Tweetdeck, Twellow – Mobile apps – Pushing to Facebook
  13. 13. Twitter • Flow of Information – Site integrates with Twitter so there is always content v.s. the site being static – Automated dynamic web copy to auto update Twitter acct = tons RT – Still engage personally vs. 100% relying on one way push of info
  14. 14. Twitter • Result – Successful launch into other major craft brew markets – Seattle, Denver, San Francisco, Portland… – Momentum

×