smartgiftmaker®
Using lead generating smartsites, flexibledocuments®,
and automated/triggered lead nurturing.
Provided exclusively by MarketSmart. www.imarketsmart.com

Technology Data

Step 1- Find people in your target market
Step 2- Attract their attention
Step 3- Direct them to a SmartSite
Step 4- Ask them questions
Step 5- Learn about each individual respondent’s needs
Step 6- Respond in a 1-to-1 manner that solves their problem by email or
with Flexible Documents®
Step 7- Follow-up persistently over time with relevant messages to
“nurture” an ongoing relationship that moves the prospect and
yields a gift

smartgiftmaker®
Using lead generating smartsites, flexibledocuments®,
and automated/triggered lead nurturing.
Responses
Direct Mail
Computer Screen
Online Web
“redirect”
Planned
Giving Instant email
Department
Email Past Donor
Flexible Document®
Use captured data for future efforts to nurture the leads over time with automated/triggered marketing.

The smartgiftmaker® works!
For more informaBon contact Greg Warner at
301.289.3670 or email him at
gwarner@imarketsmart.com.
Or visit us at www.imarketsmart.com for a FREE report.