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LinkedIn- how and why to use LinkedIn to generate business
 

LinkedIn- how and why to use LinkedIn to generate business

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I created this presentation for my client's staff. They were desperately in need of a primer on LinkedIn. Feel free to use it for your staff too.

I created this presentation for my client's staff. They were desperately in need of a primer on LinkedIn. Feel free to use it for your staff too.

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    LinkedIn- how and why to use LinkedIn to generate business LinkedIn- how and why to use LinkedIn to generate business Presentation Transcript

    • How and why to use LinkedIn to generate business.
    • First: Why?
    • Email marketing is “evolving”
      • Mass emails don’t work as well anymore; Results are declining
      • Email is “interruption” marketing; it only works if people opt-in and if our mass emails provide VALUE… not sales and promotions
      • Spam filters block our emails before they even get to agents
    • Mass media is dying.
      • Mass media such as TV, radio, newspapers, direct mail, email, etc are declining rapidly.
    • Targeted media such as trade publications are not being read
      • 2008- Trade magazine ad revenue declined 24%
      • 2009- Trade magazine ad revenue declined 29%
      • 2009- Consumer magazine ad revenue declined 30%
      For example: Architectural Digest is down 49.8%
      • 2010- ??
      According to the Publishers Information Bureau
    • If email is not working,
      and mass media are not working,
      and targeted publications are not working…..
      What IS working???
    • The internet!
    • The internet!
    • Social media is growing.
    • LinkedIn is growing.
      Growth reached 55 million users in February 2010.
      And now, as of August 9…
      Over 75 million users.
    • Linkedin is growing.
      Growth reached 55 million users in February 2010.
      And now, as of August 9, 2010…
      Over 75 million users.
    • Why?
      Social media is a club.
      • People only want to use media that is relevant to them
      • People are sick of interruption marketing
      • Social media is word-of-mouth… but by computer/internet
      • People who link with you WANT to hear from you
      • It’s a tight-knit club of people with similar interests
      • Response to Inmail (not email) is tremendous
      • You can build awareness among your core group easily
      • It’s easy to gain credibility
      • You can search for prospects easily
      • You can promote yourself and your company in a subtle way (not interruption marketing)
      • LinkedIN helps you make “warm calls” not “cold calls”
    • What to do next?
      Step 1: Get linked with your prospects and clients!
      Step 2: Update your profile
      Step 3: Be sure you have a good photo
      Step 4: Write unsolicited recommendations
      Step 5: Join groups