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Web marketing123 the-myth-and-math-about-seo-06-08-2011

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  • 1. SEO Webinar:The Myth & Math about SEO Thanks for joining us. We will begin at: 11:00 am PST 12:00 pm MTN 1:00 pm CST 2:00 pm EST Toll: +1 (484) 589-1011 Access Code: 242-582-135
  • 2. Today’s Webinar• Will the webinar be recorded and can I get a copy? - Yes. Please email seo@webmarketing123.com.• Want to tweet or follow us? - Use hashtag #WM123 - Follow @webmarketing123 - Follow @TravisLowSEO• Want to learn more? - Contact us for a free site analysis. Details at end of webinar. #WM123
  • 3. Myth vs. Truth There are various myths about SEO out there – How do you know what to believe? 1 Know your trusted resources 2 Stay up to date with the latest SEO news • Search Engine Land: http://searchengineland.com/ • SEOmoz: http://www.seomoz.org/ • Search Engine Roundtable: http://www.seroundtable.com/ 3 Understand your competitors are thinking about this too #WM123
  • 4. 1 Inbound Links How many links do I need? Are all links created equal?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Keywords How do you choose the right keywords? Are broad keywords good?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #WM123
  • 5. 1 Inbound Links How many links do I need? Are all links created equal?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Keywords How do you choose the right keywords? Are broad keywords good?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #WM123
  • 6. 1 Inbound Links Myth: All links are equal. #WM123
  • 7. 1 Inbound Links Truth: All links are NOT the same in value.Develop natural, relevant inbound links over time: • Do not use reciprocal links. Google knows these are easy, fast links to create. • There is a key difference between 1-way (good) and reciprocal links (bad) • Create high quality links from different reputable sources o Directories, Articles, Syndications, Press Release sites, Blogs • Build ~ 30-50 inbound links/month • Don’t get penalized by the search engines! #WM123
  • 8. 1 Inbound Links Math Behind the Truth:• Tool to Use: Google Webmaster Tools o See which links are going to your site o Run a ranking report to check on keyword performance• Reciprocal links are useless; they do not help and can only hurt• Best Practices: o Create links within your rich content o Create anchor text o Create links out of keywords o Create links from outside sources, serving as relevant reference to your site #WM123
  • 9. 1 Inbound Links How many links do I need? Are all links created equal?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Keywords How do you choose the right keywords? Are broad keywords good?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #WM123
  • 10. 2 Website Content Myth: Your site content should be packed with keywords. #WM123
  • 11. 2 Website Content Truth: Your content should be developed naturally, with a focus on only a few keywords per page. Create a well-developed home for your keywords in site content:• “Stuffing” keywords is not helpful to your visitors,Google, or to your website’s keyword ranksGoogle spiders, or to your visitors• To sustain a positive, easy-to-use interface,you can employ a dropdown on the page Ex: Salesforce o Include more instances of your keyword o Allows for more content that Google will crawl, while preserving the page experience #WM123
  • 12. 2 Website Content Math Behind the Truth:• Tool to Use: Your website pages, source code• Naturally written copy builds SEO strength, and is a favorite to Google spiders• Best Practices: o Implement unique, routinely updated, keyword-rich 300 – 500 words per page o Include 2-3 instances of a keyword on each page of your site for optimal results o Google spiders don’t spend much time crawling content in the meta tags anymore #WM123
  • 13. 1 Inbound Links How many links do I need? Are all links created equal?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Keywords How do you choose the right keywords? Are broad keywords good?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #WM123
  • 14. 3 Keywords Myth:You should focus on a few general keywords to rank #1 on. #WM123
  • 15. 3 Keywords Truth: Broad keywords are very competitive and may get you less qualified traffic.Target unique keywords and keyword phrases to distinguish yourproduct / service: • Today, the percentage of long-tail search traffic is increasing (close to 70%) • Use the “drill up” method instead of “drill down” o Optimize from Specific/Exact  Broad • Not all traffic is good traffic o Qualified visitors are the key o Average Time on Site o Bounce Rate o Page Visits • Don’t miss the boat by optimizing on broad keywords first – big mistake! #WM123
  • 16. 3 Keywords Math Behind the Truth:• Tool to Use: Google ExternalKeyword Tool• Long-tail keywords are best tostart with, then move up to broaderterms• Best Practices: o Long-tail keywords will bring more qualified traffic to your site o Closely analyze the trends in page visits, bounce rate, and average time on site #WM123
  • 17. 1 Inbound Links How many links do I need? Are all links created equal?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Keywords How do you choose the right keywords? Are broad keywords good?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #WM123
  • 18. 4 SEO Results Myth:I can expect results from my SEO strategy within 1 month. **Food for Thought** How long would it take you to memorize a report, fully understand it, and file it correctly in an incredibly large database? #WM123
  • 19. 4 SEO Results Truth: SEO work is never finished. Turnaround time to see real results is about 3-6 months.Google is always learning and the world is always changing: • Your competitors are creating new content and links (new products, services, updates). This can affect your results! • Google likes to read new content and come back for more visits to learn your full site “theme” • Your goal should be to consistently improve qualified traffic to your site and grow your conversion rates #WM123
  • 20. 4 SEO Results Math Behind the Truth:• Tool to Use: Google Analytics• In your Analytics, you can interpret you goal health and measurable data• Best Practices: o Identify your trends o Focus in on your wins o Investigate your weak spots o Make hypotheses o Take action #WM123
  • 21. 1 Inbound Links How many links do I need? Are all links created equal?2 Website Content Should I “stuff” keywords into my meta content and site content?3 Keywords How do you choose the right keywords? Are broad keywords good?4 SEO Results How long does SEO take before I can see results? What should I expect?5 Long Term Sustainment How much time per month do I need to dedicate to my SEO campaign? #WM123
  • 22. 5 Long Term Sustainment Myth: SEO is a project that has a starting and ending point. #WM123
  • 23. 5 Long Term Sustainment Truth: To become the king of your castle and maintain your standing with the search engines, you need to keep SEO going. #WM123
  • 24. 5 Long Term Sustainment Math Behind the Truth:• Tool to Use: Website cache• In your cache, the date and time thatGoogle last crawled your site is recorded• Best Practices: o Google visits your site generally once a week o Google needs time to absorb information about your site o Your competitors are doing the same thing - thus, improvements in your ranking movement will take time o SEO is a natural process #WM123
  • 25. Key Takeaways 1 Myth – There are many myths out there that can be misleading. Truth – It is important to demystify the false beliefs in order to get 2 real results. Math – Take advantage of the tools and knowledge you have 3 at your fingertips (most of it free!) to give you the insight you need to move forward and closer to achieving online success. #WM123
  • 26. Contact us for a Free Site Analysis Custom Analysis includes: - Digital Planning Session: learn how your business can drive revenue growth through the web -Competitive Report: find out where you rank against your top competitors and what tactics they’re employing - Website Analytics: detailing the keywords, sources, and referrals that visitors are using to discover your website Please contact: seo@webmarketing123.com #WM123
  • 27. Thank You!