10 Minute Daily Social Media Plan5 Minutes -- Scan your Facebook Wall, addcomments and create status update 2 Minutes -- Scan Google Reader and Alerts forimportant industry info. 3 Minutes -- Scan LinkedIn Questions forpertinent questions
Facebook Slideshare AppAdd the Slideshare App to your Facebookbusiness page. Upload a slide presentationabout your business to be your "silentsalesman".
LinkedIn AnswersOne of the hidden gems in LinkedIn isAnswers. Answer questions in your industryand become known as an expert.
YourBuzz.comNice aggregator tool to monitor mentions andcreate a scorecard to monitor SM progress.
Lead CaptureCapture Email Addresses from Website, Blogand Social Media. Give them some incentiveto give you their email.● Contest● Poll● Free Report● Give Away a Prize● Special Promotion for subscribers
Avoid GobbledygookThese phrases have been overused and shouldbe avoided. Next Generation Industry StandardFlexible TurnkeyWorld Class Well PositionedRobust Enterprise ClassScalable ExtensiveEasy to Use BreakthroughCutting Edge Market LeadingGround BreakingBest of breedMission Critical
Stock Images vs Real ImagesMarketing Experiments performed a testcomparing the use of stock photography versesreal imagery on a website and each of theireffects on lead generation. What they foundwas that photos of real people out-performedthe stock photos by 95%. Why? Because stockimages tend to be irrelevant. Resist thetemptation to use photos of fake smilingbusiness people!