Castleford News Marketing<br />
How It Works<br />
Tailored News Supports SEO<br />Why Does Custom News Work for SEO?<br /><ul><li>Articles are unique and exclusive to each ...
Search engines love unique content
Articles are written to topics that are relevant to audience searches
Search Engines require relevance in order to trust your site.
Articles are written to meet SEO keyword strategy.
Articles matching keyword  searches generate traffic</li></li></ul><li>Tailored News = Keyword Progression<br /><ul><li>Th...
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Castleford Media Pty

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How to use Unique Content to boost Brand, Visibility online, SEO and more!

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Castleford Media Pty

  1. 1. Castleford News Marketing<br />
  2. 2. How It Works<br />
  3. 3. Tailored News Supports SEO<br />Why Does Custom News Work for SEO?<br /><ul><li>Articles are unique and exclusive to each website.
  4. 4. Search engines love unique content
  5. 5. Articles are written to topics that are relevant to audience searches
  6. 6. Search Engines require relevance in order to trust your site.
  7. 7. Articles are written to meet SEO keyword strategy.
  8. 8. Articles matching keyword searches generate traffic</li></li></ul><li>Tailored News = Keyword Progression<br /><ul><li>The Editorial brief defines keywords to be included in the articles.
  9. 9. Writers are trained to seamlessly include key words and key-phrases in articles.
  10. 10. Keyword heavy articles are cached by the search engines.
  11. 11. Keyword position in Search Engine Results Page will improve over time
  12. 12. Search Engine users find articles when searching for keywords or key phrases.</li></li></ul><li>News Marketing = Inbound Links<br />Search Engines value inbound link volume and quality.<br />Inbound links constitute one website voting for another.<br />Articles and content are ‘link bait’<br />Articles in RSS directories get links<br />Google News brings links<br />Article Marketing from third party websites increases links<br />
  13. 13. Engaging Audiences and Driving Repeat Traffic<br />Email Marketing <br /><ul><li>Populate newsletters with custom news.
  14. 14. Engage directly and regularly.
  15. 15. Link traffic back to the website.</li></ul>RSS Marketing<br /><ul><li>Share content from the website
  16. 16. Drive traffic back to the website.
  17. 17. Generate inbound links</li></li></ul><li>How Castleford Supports Social Media<br /><ul><li>Castleford can create a Twitter and Facebook page or enhance existing pages
  18. 18. Articles can be automated on Twitter, Facebook, and LinkedIn
  19. 19. Automatic Digg and Stumbleupon buttons on articles.
  20. 20. Dedicated Social Media team to drive followers, fans and conversations.</li></li></ul><li>Contact Us For More Information<br />Castleford.com.au/contact<br />Twitter.com/castlefordmedia<br />(2) 8011 4657<br />

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