Articles are written to topics that are relevant to audience searches
Search Engines require relevance in order to trust your site.
Articles are written to meet SEO keyword strategy.
Articles matching keyword searches generate traffic</li></li></ul><li>Tailored News = Keyword Progression<br /><ul><li>The Editorial brief defines keywords to be included in the articles.
Writers are trained to seamlessly include key words and key-phrases in articles.
Keyword heavy articles are cached by the search engines.
Keyword position in Search Engine Results Page will improve over time
Search Engine users find articles when searching for keywords or key phrases.</li></li></ul><li>News Marketing = Inbound Links<br />Search Engines value inbound link volume and quality.<br />Inbound links constitute one website voting for another.<br />Articles and content are ‘link bait’<br />Articles in RSS directories get links<br />Google News brings links<br />Article Marketing from third party websites increases links<br />
Engaging Audiences and Driving Repeat Traffic<br />Email Marketing <br /><ul><li>Populate newsletters with custom news.
Generate inbound links</li></li></ul><li>How Castleford Supports Social Media<br /><ul><li>Castleford can create a Twitter and Facebook page or enhance existing pages
Articles can be automated on Twitter, Facebook, and LinkedIn
Automatic Digg and Stumbleupon buttons on articles.
Dedicated Social Media team to drive followers, fans and conversations.</li></li></ul><li>Contact Us For More Information<br />Castleford.com.au/contact<br />Twitter.com/castlefordmedia<br />(2) 8011 4657<br />