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Enterprise Social Media Maturity Model (ESM3)

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Gijsbert van der Sleen
Gijsbert van der Sleen

Introduction of the Enterprise Social Media Maturity Model.

BusinessTechnologyNews & Politics
1 of 25
http://www.flickr.com/photos/abry84/3508843796/ how social media is growing up in the organization … (and we can learn from it)
just to make sure, we’re on the same page on social media … Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
[object Object]
[object Object],[object Object]
well, we could start by using a maturity model …
maturity model you say?
a maturity model … ,[object Object],[object Object],[object Object],[object Object]
basically, there are 3 stages of enterprise * social media maturity …. * enterprise: within the organization (firewall) Image: Supertramp
Initiated buy the end-user, local initiatives, fulfilling personal interests. Separate initiatives. Focus on informal communication and accessibility of information. pioneering
Successes of the pioneering stage leads to wider acceptance and increased demand. Need for more structure and re-use of best-practices. Initiatives will be based on a high-level business case. facilitating Source: http://www.flickr.com/photos/17659160@N03/1923093971
Enterprise 2.0 part of the culture and DNA of the organisation and operations. Focus on knowledge sharing, innovation and collaboration. strategic Image: Flickr - Maria Bozina
there are 4 key criteria to assess which initiatives to support in each stage …
http://www.flickr.com/photos/drfreezo/2748276763/ for the end-user (not the organization) value
http://www.flickr.com/photos/donsolo/2961256604/ on the organization to enable social media in the organization impact
http://www.flickr.com/photos/fredoichi/3530068909/ how the initiatives contribute to innovativeness of the organization innovation
http://www.flickr.com/photos/gaetanlee/1947414336/ in terms of resources, budget, technologies. investment
and 4 dimensions critical to enterprise social media maturity ….
Social media focus Content management Culture employee
Vision & strategy Leadership & commitment Governance & alignment business
Community management Policies & procedures Metrics & measurement organization
Tools Architecture Platform technology
combined, this leads to the Enterprise Social Media Maturity Model!
 
More information? please contact: Gijsbert van der Sleen m +31 6 51 366 308 e: gijsbert.vandersleen@maxx-online.nl MAXX// online improving digital marketing performance i: www.maxx-online.nl //

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