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Enterprise Social Media Maturity Model (ESM3)

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Introduction of the Enterprise Social Media Maturity Model.

Introduction of the Enterprise Social Media Maturity Model.

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  • 1. http://www.flickr.com/photos/abry84/3508843796/ how social media is growing up in the organization … (and we can learn from it)
  • 2. just to make sure, we’re on the same page on social media … Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
  • 3. Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
  • 4.
    • so how can we make this better …
  • 5.
    • social media in the enterprise of course …
    • not the sex …
  • 6. well, we could start by using a maturity model …
  • 7. maturity model you say?
  • 8. a maturity model …
    • Determines where organizations are
    • Identifies which steps need to be taken to improve and/or grow to a next stage
    • Offers organizations the benefit of benchmarking against cross-industry best practices, identifying quick wins and improvement areas
    • Supports organizations on their journey!
  • 9. basically, there are 3 stages of enterprise * social media maturity …. * enterprise: within the organization (firewall) Image: Supertramp
  • 10. Initiated buy the end-user, local initiatives, fulfilling personal interests. Separate initiatives. Focus on informal communication and accessibility of information. pioneering
  • 11. Successes of the pioneering stage leads to wider acceptance and increased demand. Need for more structure and re-use of best-practices. Initiatives will be based on a high-level business case. facilitating Source: http://www.flickr.com/photos/17659160@N03/1923093971
  • 12. Enterprise 2.0 part of the culture and DNA of the organisation and operations. Focus on knowledge sharing, innovation and collaboration. strategic Image: Flickr - Maria Bozina
  • 13. there are 4 key criteria to assess which initiatives to support in each stage …
  • 14. http://www.flickr.com/photos/drfreezo/2748276763/ for the end-user (not the organization) value
  • 15. http://www.flickr.com/photos/donsolo/2961256604/ on the organization to enable social media in the organization impact
  • 16. http://www.flickr.com/photos/fredoichi/3530068909/ how the initiatives contribute to innovativeness of the organization innovation
  • 17. http://www.flickr.com/photos/gaetanlee/1947414336/ in terms of resources, budget, technologies. investment
  • 18. and 4 dimensions critical to enterprise social media maturity ….
  • 19. Social media focus Content management Culture employee
  • 20. Vision & strategy Leadership & commitment Governance & alignment business
  • 21. Community management Policies & procedures Metrics & measurement organization
  • 22. Tools Architecture Platform technology
  • 23. combined, this leads to the Enterprise Social Media Maturity Model!
  • 24.  
  • 25. More information? please contact: Gijsbert van der Sleen m +31 6 51 366 308 e: gijsbert.vandersleen@maxx-online.nl MAXX// online improving digital marketing performance i: www.maxx-online.nl //

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