how social media
is growing up
in the
organization …
(and we can learn from it)
http://www.flickr.com/photos/abry84/3508843796/
1 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

just to make sure,
we’re on the
same page on
social media …
Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
2 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
3 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

so how can we make this
better …
4 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

social media in the enterprise
of course …
not the sex …
5 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

well, we could start by using
a maturity model …
6 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

maturity model
you say?
7 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

a maturity model …
Determines where organizations are
Identifies which steps need to be taken to improve
and/or grow to a next stage
Offers organizations the benefit of benchmarking
against cross-industry best practices, identifying
quick wins and improvement areas
Supports organizations on their journey!
8 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

basically, there are 3 stages
of enterprise * social media
maturity ….
*
enterprise: within the organization (firewall)
Image: Supertramp
9 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

pioneering
Initiated buy the end-user, local
initiatives, fulfilling personal
interests. Separate initiatives.
Focus on informal communication
and accessibility of information.
10 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

facilitating
Successes of the pioneering stage
leads to wider acceptance and
increased demand. Need for more
structure and re-use of best-
practices. Initiatives will be based
on a high-level business case.
Source: http://www.flickr.com/photos/17659160@N03/1923093971
11 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

strategic
Enterprise 2.0 part of the culture
and DNA of the organisation and
operations. Focus on knowledge
sharing, innovation and
collaboration.
Image: Flickr - Maria Bozina
12 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

there are 4 key criteria to
assess which initiatives to
support in each stage …
13 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

value
for the end-user (not the
organization)
http://www.flickr.com/photos/drfreezo/2748276763/
14 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

impact
on the organization to enable social
media in the organization
http://www.flickr.com/photos/donsolo/2961256604/
15 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

innovation
how the initiatives contribute to
innovativeness of the organization
http://www.flickr.com/photos/fredoichi/3530068909/
16 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

investment
in terms of resources, budget,
technologies.
http://www.flickr.com/photos/gaetanlee/1947414336/
17 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

and 4 dimensions critical to
enterprise social media
maturity ….
18 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

employee
Social media focus
Content management
Culture
19 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

business
Vision & strategy
Leadership & commitment
Governance & alignment
20 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

organization
Community management
Policies & procedures
Metrics & measurement
21 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

technology
Tools
Architecture
Platform
22 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

combined, this leads to the
Enterprise
Social Media Maturity Model!
23 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

24 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl

// More information?
please contact:
Gijsbert van der Sleen
m +31 6 51 366 308
e: gijsbert.vandersleen@maxx-online.nl
MAXX//online
improving digital marketing performance
i: www.maxx-online.nl
25 MAXX//online | Enterprise Social Media Maturity Model | www.maxx-online.nl