E Business Maturity Model 2.0 7 Key Recommendations

Slide 1: E-Business Maturity Model 2.0 “organizing for the e-future” Gijsbert van der Sleen Principal Consultant Online Customer Management Atos Consulting © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com

Slide 3: but e-business organization models and research on it, are from just after the start of the internet hype … © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com

Slide 9: trend 1 the social web The web is not just linking information The web is linking people http://www.youtube.com/watch?v=6gmP4nk0EOE © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com

Slide 10: trend 2 shift of control prosumers: the consumer as supplier customers as source of information and inspiration customers as participant in product development (co-creation) customers as experts © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com

Slide 20: e-business all customer facing business processes using internet technologies (HTML, XML, WAP, SMS, EDI, etc.) © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com

Slide 29: level 1: initial e-business unplanned e-business initiatives are ad hoc, unplanned and even chaotic. Few processes are defined, and success depends on individual effort essentially, the organization lacks the capability to meet commitments consistently © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com

Slide 30: level 2: repeatable e-business aware basic e-business processes established necessary to repeat earlier successes the focus is on developing the capabilities of the organization, small central e-business group (usually part of marketing), e-business not yet part of planning process © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com

Slide 31: level 3: defined e-business enabled central e-business strategy and planning process, towards a centralized model (IT and competences) best practices integrated into a common e-business process, deployed across the organization © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com

Slide 32: level 4: managed e-business integrated enterprise orientation, e-business part of department plans and review cycle, p+l organized, departmental competence centers (ICT, marketing, etc.) detailed performance measures of the e-business process and applications collected, quantitatively understood and controlled © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com

Slide 33: level 5: optimized extended enterprise e-business focused on customers needs (extended enterprise), part of corporate strategy, towards decentralized e-business model continuous evaluation of e-business improvements enabled by quantitative feedback, piloting innovative ideas and technologies © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com

Slide 39: some key recommendations based on the interviews with E-Business managers held for the ’E-Business Maturity Model 2.0’ research several key recommendations have been identified to improve E-Business performance in organizations these recommendations serve as a guideline or checklist to see whether or not you have been doing right things right! the © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com

Slide 40: 7 key recommendations 1. integrate e-business goals and objectives on all levels of strategic and operational planning 2. make ownership of e-business transparent throughout the whole organization 3. build sponsorship and involvement at senior and operational level 4. bridge the gap between different units in the organization, specifically marketing and IT 5. integrate e-business in multi channel strategies 6. specify the role and location of the e-business competences 7. continually measure e-business performance and take corrective action where needed © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com

Slide 41: key recommendation 1 integrate e-business goals and objectives on all levels of strategic and operational planning e-business benefits to the strategic direction must be clear and accepted at all levels define and communicate a clear roadmap © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com

Slide 42: key recommendation 2 make ownership of e-business transparent throughout the whole organization clarify e-business governance model and processes, including performance- and cost management responsibilities © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com

Slide 43: key recommendation 3 build sponsorship and commitment at senior and operational level communicate, communicate, communicate leverage corporate initiatives to demonstrate e- business contribution to success to get budget © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com

Slide 44: key recommendation 4 bridge the gap between different units in the organization, specifically marketing and IT manage internal and external interfaces to get sufficient resources and support utilize the e-business platform to its full potential © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com

Slide 45: key recommendation 5 integrate e-business in multi channel strategies understand the value of e-business for your market/target audiences align multi channel strategies involve e-business expertise when channel choices are being made © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com

Slide 46: key recommendation 6 specify the role and location of the e-business competences overcome the gap between current and required e-business skills and competencies make e-business skills standard part of training © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com

Slide 47: key recommendation 7 continually measure e-business performance and take corrective action where needed metrics should be defined both on organizational as on multi-channel level (performance and cost) © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com

Slide 49: For more information: Atos Consulting Online Customer Management Gijsbert van der Sleen Principal Consultant E: gijsbert.vandersleen@atosorigin.com B: http://the-efuture.blogspot.com L: http://www.linkedin.com/in/gvdsleen © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com

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