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E-Business Maturity Model 2.0 - 2

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Topics: What is an E-Business Maturity Model? Which levels of Maturity are identified? Which organizational aspects does it cover?

Topics: What is an E-Business Maturity Model? Which levels of Maturity are identified? Which organizational aspects does it cover?
The E-Business Maturity Model (EBMM) 2.0

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    E-Business Maturity Model 2.0 - 2 E-Business Maturity Model 2.0 - 2 Presentation Transcript

    • Organizing for the E-Future The E-Business Maturity Model 2.0 Gijsbert van der Sleen Executive Business Consultant Online Customer Management
    • Contents
      • What is an E-Business Maturity Model?
      • Why an E-Business Maturity Model 2.0?
      • What is the E-Business Maturity Model 2.0?
      • Which levels of Maturity are identified?
      • Which organizational aspects does it cover?
      • Draft E-Business Maturity Model 2.0
      • The E-Business 2.0 research
    • What is an E-Business Maturity Model?
      • The E-Business Maturity Model identifies:
      • Where organizations are now
      • Where they want to be
      • And which factors need to be overcome to ensure that they get there
    • Why an E-Business Maturity Model 2.0?
      • Most Internet related organization models and research on it is from just after the start of the internet hype (and the internet bubble)! The most recent model is from 2001!
      • E-Business is never finished. New developments continually arise, this will cause the Maturity Model to be adopted.
      • In short, the maturity level is dependent on the "state of the art" of E-Business at any time. Therefore both the Maturity Model as the organizational alignment will continue to change and need adaptation!
      • And we can safely say that the world has changed considerably since 2001.
    • Business drivers to evaluate E-Business position within the organisation
      • Consistent branding/content in all channels and markets
      • Market agility (demands on increased speed of product development)
      • Effectiveness of marketing/communication campaigns and reduce costs
      • Speed and reliability of customer support
      • ICT integration issues (overcoming the legacy inheritance)
      • Transparancy within the organisation and with customers
      • Compliancy issues based in Sarbanes-Oxley
      • If this is not enough, there is also Web 2.0!
    • Why an E-Business Maturity Model 2.0?
      • So, if the (internet) world is changing dramatically, how come the Maturity Models did not change?
      • And what does this all mean for organizations?
      • In order to assess this, we are developing the E-Business Maturity Model 2.0
    • Which levels of maturity are identified?
      • The E-Business Maturity Model is structured into five levels, based on the standard Capability Maturity Model terminology.
      1. initial (E-Business chaotic) 2. repeatable (E-Business aware) 3. defined (E-Business enabled) 4. managed (Enterprise oriented) 5. optimized (Extended Enterprise) Continual improvement
    • Which organizational aspects does it cover?
      • Any successful e-business implementation is dependent on 4 key areas of the organization:
      • Management & Organization
        • Vision & strategy
        • Leadership & commitment
        • Governance & Organizational alignment
      • Processes & Procedures
        • E-business process
        • E-business integration
        • Content management
      • People & Culture
        • Competencies
        • Culture
        • Communication
      • IT & Infrastructure
        • IT Strategy & vision
        • IT Architecture & Infrastructure
        • Business & IT alignment
    • This E-Business Maturity Model 2.0
    • The E-Business 2.0 research - 1
      • Goals
      • Establish and validate the E-Business Maturity Model 2.0 (EBMM)
      • Give an overview of the current state of e-business development in multinational organizations
      • Establish best practices with regards to organizational alignment
    • The E-Business 2.0 research - 2
      • Definition
      • E-business is all customer interaction for marketing (attract), sales (convert) and service (grow) purposes using the online channel.
      • Email, RSS, SMS, etc.
    • The E-Business 2.0 research - 3
      • Approach
      • Qualitative research (interview) 1,5 hour
        • international organizations
        • e-Business/marketing managers
        • Commercial organization (not ICT).
    • More info? http://the-efuture.blogspot.com
    • For more information: Gijsbert van der Sleen M +31 6 51367049 E: gijsbert.vandersleen@atosorigin.com B: http://the-efuture.blogspot.com