Challenges Personalization Attract Search engine positioning Email marketing Proposition development Loyalty programma’s Integration on- offline campaigns ONLINE PERFORMANCE Online retention services Convert Partnering/affiliates Web analytics Viral marketing Choice: customer / propositions / channel Content management Site optimization Retain Design and build Usability eMarketing eCRM Manage channel preferences eCRM Metrics/performance Online platform © 2007 - Atos Consulting - Gijsbert van der Sleen – gijsbert.vandersleen@atosorigin.com Measure Social communities Email marketing Site content Site functionalities (dynamic) pricing Benchmarking Define KPI’s Process integration Search engine marketing Webvertising Accessibility User interaction Online customer service Site performance E-marketing performance