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Results2011 kickoff pharmacy abbreviated deck

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These are just some teaser slides from what I'm presenting today at our Silverlink RESULTS2011 client event in Boston.

These are just some teaser slides from what I'm presenting today at our Silverlink RESULTS2011 client event in Boston.

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Results2011 kickoff pharmacy abbreviated deck Results2011 kickoff pharmacy abbreviated deck Presentation Transcript

  • Change is the New NORMALInnovate or Be CommoditizedGeorge Van AntwerpGM, Pharmacy SolutionsSilverlink CommunicationsMay 24, 2011ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  • Using an Developing D l i evidence- > 90-day integrated based solutions that > MPRapproach to are patient > GFR consumer centricengagement t 2ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  • Which Is Better? Having 75% of people Having 15% of people READ YOUR MESSAGE ACT ON YOUR MESSAGE 3ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved. View slide
  • Communication As CampaignsBusiness Rules, Sequencing, Coordination 4ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved. View slide
  • 18-29 70% have access 30% opt in to opt-in commercial SMS 30-39 63% h have access 30% opt-in to commercial SMS 40-49 40 49 49% have access 25% opt-in to commercial SMS 50-64 30% have access 15% opt-in to p commercial SMS 65+ 11% have access 7% opt-in toSource: Merkle Study, View From Mobile Inbox, 2010 commercial SMS 5 ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  • There Are Numerous Break Points for Adherence  Do they understand their condition? y  Are they new to therapy? Do they have other MDs, New Dx Rxs, or pharmacies?  Are there any unique aspects of the drug (e.g., flushing)? New R N Rx  Do they need help making this a habit?  Is this an asymptomatic condition?  How do they prefer to be engaged? Refill Reminders  When they fall ff therapy, what are their b i ? Wh th f ll off th h t th i barriers?  How do you engage their prescriber regarding their Gaps-in-Care MPR and their barriers?  Has anything changed regarding their condition or co- morbidities?  How does their need for support evolve over time? Change in Condition  When should you introduce opportunities to save money using 90-day or therapeutic alternatives? g y p 6ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  • LOTS OF “DEADLY MYTHS” DEADLY MYTHS  Patients know how adherent they are.  Patients understand their medications and disease.  Physicians feel like they can impact adherence.  Cost is a large driver of non-adherence. 7ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  • Adherence Challenges Will Vary by Condition and Drug Insulin Injection Glucose Testing Dietary & Exercise Barriers for Adherence to Care Medication Behavioral Provider  Lead to Weight  Changes to My Daily  Physician Gain Routine Adherence to  Cause Care Guidelines Unpleasant Side  Patient Effects Satisfaction with Care 8ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  • At the End Of The Day, You Have Two Sets of DayConsumers 9ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  • While direct mail immediately after y an outbound call had limited effect…  Direct mail sent months after an outbound call showed incremental yield  Direct mail followed by a call improved yield significantly.  An e-mail (opt-in) sent as a follow-up to an outbound call p provided incremental yyield 10ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  • And,And Engagement Is Built On Insights Combining the right g gSocial-norm messaging sequence of mail and(savvy consumers like automated calls to Sending a wellnessyou...) is 20% more seniors improves message prior to aeffective for people response rates by 14- p pre-ANOC message gunder 50 than for 24% on average and increases satisfactionseniors. as much as 100% in by 26%. some programs. 11ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  • Segments + Insights = Immediate Impact Targeted communications through meaningful segmentation increases yield by uncovering th most successful message, channel, ti i i the t f l h l timing, etc. f th specific segments t for the ifi t% Transfer T Tailoring messages can double yield. Matching the segment with the channel can improve yield as much as 92% Source: Silverlink Communications Inc. 12 ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  • INSIGHTS CONTINUOUS IMPROVEMENT PATIENT CENTRIC PATIENT-CENTRIC EVIDENCE-BASED ENGAGEMENT INTEGRATION 13ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.
  • ENGAGE. EDUCATE. EMPOWER. © 2011 Silverlink Communications, Inc. All rights reserved.