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Pharmacy pov dec 2010
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Pharmacy pov dec 2010

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  • 1. A point of view on the phArmAcy industry silverlink communicAtions november 2010
  • 2. The Consumer:1. Patient Centric approach is critical path.2. Be proactive not reactive.3. Literacy and health disparities need to be addressed.4. People are different…act appropriately.5. Genomics are fascinating...but can be confusing.Business Strategy:1. The pharmacist role has to change from refills to outcomes.2. Blend high touch and automation in specialty.3. Integrate your physician and consumer strategies.4. You need a STAR strategy for your PDP.5. Mobile is here to stay.6. Social media will change the conversation.
  • 3. FOCUS ON THE PATIENTUse data. Create an experience. Think outside-in.
  • 4. 24M Diabetics in the US. STOPlooking in the rearview mirror. 57M Pre-diabetics in the US.
  • 5. “Nearly 50% of all adults may have problems understanding prescriptions, appointment slips, informed consent documents, insurance forms, and health education materials.”http://www.chcs.org/usr_doc/Health_Literacy_Fact_Sheets.pdf
  • 6. You can’t peanut butter your communication strategy.
  • 7. Only 10% of MDs believe they have the training and education to use genetic testing… Genomics: Cool But Confusing How confused to you think consumers are?
  • 8. K.I.S.S. in SpecialtyThey are still patients
  • 9. Consumer StrategyPhysicianStrategy
  • 10. What are yourMedicare Star ratings?What’s your strategy toimprove them?
  • 11. What channel? When to use?How to design?Who to target?
  • 12. P2P “Data” Will Change The Conversation
  • 13. The Consumer:1. Patient Centric approach is critical path.2. Be proactive not reactive.3. Literacy and health disparities need to be addressed.4. People are different…act appropriately.5. Genomics are fascinating...but can be confusing.Business Strategy:1. The pharmacist role has to change from refills to outcomes.2. Blend high touch and automation in specialty.3. Integrate your physician and consumer strategies.4. You need a STAR strategy for your PDP.5. Mobile is here to stay.6. Social media will change the conversation.
  • 14. cHanGe is THE new NorMALInnovate or be marginalized.
  • 15. Checklist for success: Data and consumer insights Multi-channel coordination abilities Technology platform Expertise – industry, clinical, creative Repeatable, quality implementation process Accurate, real-time reporting Analytics and outcomes analysis Process based design with embedded business rules
  • 16. Call us to schedule time to hear our thoughts on where to focus and how to innovate.