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Creating the digital patient home
 

Creating the digital patient home

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I'm giving a presentation on 9/19/13 to 3 CBI conferences - Point of Care Summit, Retail Strategy Summit, and Strategic Distribution Planning for Specialty. The topic is how retail pharmacy can serve ...

I'm giving a presentation on 9/19/13 to 3 CBI conferences - Point of Care Summit, Retail Strategy Summit, and Strategic Distribution Planning for Specialty. The topic is how retail pharmacy can serve as the Digital Patient Home in the future. This highlights the emerging opportunity, what some companies are doing, and some of the emerging technology and trends.

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Creating the digital patient home Creating the digital patient home Presentation Transcript

  • ©inVentiv Medical Management 2013 Proprietary & Confidential C r e a t i n g T h e D i g i t a l P a t i e n t H o m e : A R e t a i l P h a r m a c y O p p o r t u n i t y September 2013
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 2 Who Is inVentiv Medical Management? Claims Surveillance High Cost Services Stratify Risk Duplicate Services Personalization of Clinical and Financial Strategies Cost Savings Care Outcomes Length of Stay Readmissions Reporting Ongoing Care Coordination Identify Opportunities Engage Consumers & Providers Measure Outcomes Provide Insights Claims
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 3 Our mission focuses on the long view of population health by improving care, lowering cost and delivering outcomes that matter. CostAnd Care Management Services Including: Cost Management Deploying multiple administrative & clinical strategies to reduce the price paid for healthcare Accountable Care Solutions Meeting the need for care coordination, consumer engagement and cost containment to support the triple aim in complex conditions Utilization Management Evidence based medicine supporting predictable, cost- effective outcomes Case Management Facilitating the relationship between the provider and patient to enhance care Wellness Promoting behavioral change through prevention education & biometric screening Disease Management Motivational Coaching of the individual to reduce the burden of disease through lasting change Predictive Analytics Looking back at utilization while looking forward at risk. Actionable health informatics realized from structured and unstructured data Integrated Cost and Care Reporting Results of combined cost and care interventions at the client, group and individual level Claims Surveillance and Mining Diving into the longitudinal care utilization history of an individual to uncover what others miss. Gaining a real world view of practice patterns of providers; which drug, which patient, when, why? Gaps in Care Alerts to deviations from standard of care and intervening to close the gap Single Sourcing Synergy The only medical management provider delivering the full spectrum of cost and care management solutions in a single population health offering, maximizing the impact on outcomes
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 4 1 + 1 + 1 = 4? Trust Access 12 Rxs PMPY CX Integration Data Golden Moments Prochaska Motivation
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 5
  • ©inVentiv Medical Management 2013 Proprietary & Confidential Among Firms Offering Health Benefits Percentage That Offer an HDHP/SO, 2005-2012 4% 7% 10% 13% 11% 15% 23% 31% 0% 10% 20% 30% 40% 50% 2005 2006 2007 2008 2009 2010 2011 2012 NOTE: Tests found no statistical difference from the previous year shown (p<.05). The 2012 estimate includes 0.6% of all firms offering health benefits that offer both an HDHP/HRA and an HSA-qualified HDHP. The comparable percentages for previous years are: 2005 [0.3%], 2006 [0.4%], 2007 [0.2%], 2008 [0.3%], 2009 [<0.1%], 2010 [0.3%], and 2011[1.8%]. SOURCE: Kaiser/HRET Survey of Employer-Sponsored Health Benefits, 2005-2012. Here’s some information and some money to manage. There’s no reliable data and huge variance. Good luck!
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 7 OurActions Impact Costs Source: AON 2012 Healthcare Survey
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 8
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 9
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 10 Adherent Patients Cost Less • Adherence has been shown to drive lower medical costs1: – CHF savings $8,881 / year – Hypertension $4,337 / year – Diabetes $4,413 / year – Dyslipidemia $1,860 / year • Adherence has also been shown to reduce absenteeism by 7 days per year per patient with chronic diseases (~$1,700 in savings)2 • Additionally, there is a significant gap between perceived adherence (which is high) and actual adherence (which is low) signaling a need for increased intervention3 1 – Health affairs article - http://www.cimit.org/images/events/ciw/Adherence-Health-Affairs.pdf 2 - http://www.drugstorenews.com/article/cvs-caremark-research-finds-link-between-medication-adherence-employee-productivity 3 – Gap in perceived versus actual adherence identified in 2011 Express Scripts Drug Trend Report
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 11 Overwhelmed With Opinions PBM MCO Retail Pharmacy Physician Hospital Disease Management Pharma Employer
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 12 Access Trust
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 13 Source: Silverlink Communications: 13 Common Pitfalls In Consumer Health Engagement
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 14 Are There More McDonalds In The US Than Retail Pharmacies In The US? >10 within 4 miles of my house
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 15 Pharmacy 2020: Ubiquitous Integration • Your pill bottle can tell based on weight that you’re getting low on pills and texts you, orders a refill, and puts a reminder in your phone. • As you drive by the pharmacy, you get an alert that the Rx is ready early with a coupon to come in. • Upon entering the pharmacy, the facial recognition software identifies you bringing up your profile for the pharmacist and pulls in your recent shopping list to see you’re not eating the right foods. • As you walk into the store, the network picks up your latest data from your devices and integrates that into your profile. • The shopping cart app routes you to the right diabetic foods and provides an augmented reality view of how to use them with the foods at home. • As you come to the counter, the pharmacist instantly recognizes you and has your Rx ready. Based on the alerts, they steer you away from the kiosk to counsel you about a new program they’re offering. • As you stand at the counter, the scale in the floor captures your latest weight. • As you’re paying, the POS system gets a gaps-in-care alert from your managed care company which has the pharmacist talk to you about needed screenings.
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 16 Facedeals:ASample Of What’s To Come Source: http://redpepperland.com/lab/details/check-in-with-your-face
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 17 Can You Sell CigarettesAnd Be A Health Destination? Source: http://www.cnn.com/2011/OPINION/08/14/greene.smoking.labels/index.html
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 18 Summarizing The Landscape • Technology will continue to get more predictive • Your smart phone will become your virtual assistant • Integration has to happen (Rx, Medical, Lab, Devices) • Healthcare will continue to be a local business driven by windshield decisions • Healthcare exchanges will eventually allow consumers to vote with their feet • Consolidation will accelerate with large companies jumping in • Pharmacists will one day stop counting pills • Pharma will eventually care more about adherence then acquisition • Targeted drug therapy will be the norm (and not just for specialty drugs) • People will need an expert to help them as they take on accountability
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 19 The Opportunity
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 20 √ √ √ Source: Patient Centered Primary Care Collaborative - http://www.pcpcc.org/about/medical-home What’sAMedical Home?
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 21 4.1 5-30 Rxs PMPY (Barclays Capital) Provider Visits (CDC)
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 22 Source: http://www.ideo.com/work/community-pharmacy/ Walgreens Worked With IDEO To Innovate
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 23 Constantly Changing Messaging • Regular soda • Alcohol • Caffeine • BMI • Sitting disease • Supplements
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 24 Consumers HaveALot Of Questions • Which plan should I choose? • What foods should I buy? • Should I use this vitamin? • Is there a cheaper medication? • Should I download this app? • Am I going to die? • What are the side effects? • How will this affect my work? • How do I interpret my lab report? Picture from http://www.bizjournals.com/triangle/news/2013/08/14/blue-cross-opening-retail-stores-in.html
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 25 From advice to device, the pharmacy has always represented a first line of defense for health information and wellness. The digital revolution shouldn’t diminish this much, but further entrench the pharmacy practice as an essential component of care–with a human touch and a digital reach. John Nosta, Forbes Source: http://www.forbes.com/sites/johnnosta/2013/08/20/digital-health-and-the-pharmacy-a-prescription-for-success/
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 26 IxAndApplication Prescribing •Which App should I use? –Condition –Age –Other apps you like –Newly diagnosed –Gender –Relationship with MD Only 27% of MDs actively encourage patients to their own health through mHealth app. 13% report they actively discourage mHealth participation. PWC Paths to Growth survey
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 27 Expertise Is The Missing Gap In The Quantified Self Movement
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 28 My “Personal” Pharmacist
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 29 Patient-To-Patient Sources: Manhattan Research, PatientsLikeMe, CureTogether, Pew Internet
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 30 It’s time for you to get up and move. Don’t forget to have a small lunch since you have dinner plans tonight. You should probably stop at Panera rather than going to McDonalds. Don’t forget to bring all your medications with you to your new PCP tomorrow.
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 31 What Will Be TheAshville 2.0?
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 32 Pharmacy Needs To Embrace Several Things • Privacy • Connected systems • Data integration • CRM • Beyond the pill strategies • Healthy home • Motivational Interviewing plus • Consumer insights • Continued expansion of services SMAC • Social • Mobile • Analytics • Cloud Source: SMAC from mHealth Trends and Strategies 2013 by netcentric strategies
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 33 Logical But NOT Easy
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 34
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 35
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 36 Insight Driven Healthcare
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 37 Personalized Communications Is Key Only 8% of programs use behavioral economic theory to drive behaviors Only 17% use consumer marketing techniques Source: AON, Healthmedia
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 38 We Don’t Make It Easy Source: http://www.wired.com/magazine/2010/11/ff_bloodwork/ Also in Ernst & Young Global Life Sciences report
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 39 Lack Of Engagement Leads To Self-DiagnosisAnd The Creation Of ePatients The ePatient is a patient who is empowered by the internet and digital technology to find education, support and treatment. Source: ePatient Definition - http://www.exlpharma.com/e-patient-connections#.UiDweNLFVH0 Skin Scan from http://www.theatlantic.com/health/archive/2012/09/diagnosing-skin-cancer-via-iphone-the-apps-to-know/262325/
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 40 Can Retail Re-Imagine Themselves? The Initial Focus Has To Be On Mature Consumers.
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 41 • 54% of adults age 65+ use the internet • 12% of adults age 65+ own a smartphone • 30% of adults age 65+ have looked online for health information in the past year • 81% of adults age 65+ track their weight, diet, exercise routine, or other health indicator • AND this continues to go up Will Seniors Use Technology? Source: http://www.pewinternet.org/Commentary/2011/November/Pew-Internet-Health.aspx
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 42 But, It Has To Go Beyond That To Thinking HardAbout Who To EngageAnd How Americans in poverty are more likely to suffer from a variety of chronic health problems, both psychological and physical. (Gallup-Healthways Well Being Index)
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 43 The AAFP opposes the expansion of the scope of services of retail clinics beyond minor acute illnesses and, in particular, opposes the management of chronic medical conditions in this setting. When There Is Money On The Table, There Will BeA Fight For It Consumers will use disease management services offered through retail pharmacies. Consumers are comfortable using primary care services offered through pharmacy-based retail clinics. Source: http://www.aafp.org/about/policies/all/retail-clinics.html And http://amcp.org/WorkArea/DownloadAsset.aspx?id=11958
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 44 Payment Reform Will Be An Issue “Fee-for-service payments drive up health care costs and potentially lower the value of care for two main reasons. First, they encourage wasteful use, especially of high-cost items and services. Second, they do nothing to align financial incentives between different providers.” Quote from http://www.americanprogress.org/issues/healthcare/report/2012/09/18/38320/alternatives-to-fee-for-service-payments- in-health-care/
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 45 There’sARoot Cause Issue Here… 16 minutes per encounter 49 seconds explaining new treatments 8.5 seconds talking about administration 4.7 seconds talking about side effects Source: Tarn and al., “How Much Time Does It Take to Prescribe a New Medication”
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 46 Only 12% of the population has a proficient health literacy level. Source: http://nnlm.gov/outreach/consumer/hlthlit.html
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 47 The Future Is Bright! From (Current) To (Successfully Transformed) Focus • Acute, Reactive, Episodic • Predictive, preventive, chronic care, personalized Care Delivery • Doctor-centric • Large variation in care • Disconnected • Hospital & Office centric (local) • Windshield • Patient-centric teams of caregivers • Evidence-based & standardized care • Integrated • Physician & virtual venues closer to patient • Matched Alignment of Incentives & Value • Value based on volume of services • Value based on outcome & quality of services (sharing of risks & rewards) Consumer Engagement (Responsibility) • Lacking “value exchange” • Limited health literacy • Not consumer centric • Clear value from healthcare system • Increased transparency and plain language • Focus on individual experience Transparency (Cost & Clinical knowledge) • Paper-based • Confusing • Lack of knowledge (cost & quality) • Opaque • Personal choice of treatment • Electronic (EMR/EHR) • Predictable • Shared decision making • Transparent • Best practices for treatment Innovation & Big Data • One-off solutions (i.e., 16K apps) • Data silos • VC / PE based innovation • Private / public collaboration • Technology centric (e.g., Google glass) • Crowdsourcing Derived from IBM Healthcare 2015 report
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 48 Getting Started Understand – Engage - Innovate
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 49
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 50 Location; Location; Location Will Become Data; Data; Data Pictures of the Express Scripts Consumerology Lab - http://www.express-scripts.com/research/consumerology/lab/
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 51 It Could BeAs SimpleAs… 80% of heart disease & stroke and Type II diabetes and 40% of cancer Could be prevented if Americans were to do three things: 1. Stop smoking 2. Start eating healthy 3. Get in shape The Power 9 ™ from The Blue Zones: Lessons for Living Longer From the People Who’ve Lived the Longest: 1. Keep moving Find ways to move naturally, such as walking and gardening, using fewer laborsaving devices. 2. Find purpose And pursue it with passion. 3. Slow down Work less, rest, and take vacations. 4. Stop eating … … when you're 80 percent full. 5. Dine on plants Eat more veggies and less meat and processed foods. 6. Drink red wine Do it consistently but in moderation. 7. Join a group Create a healthy social network. 8. Feed your soul Engage in spiritual activities. 9. Love your tribe Make family a high priority. Source: CDC; The Blue Zones
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 52 Think Differently – E.g., WellDoc: DeviceAs Rx
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 53 Data – E.g., Proteus Digital Health: The Smart Pill
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 54 Source: http://nnlm.gov/outreach/consumer/hlthlit.html
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 55 MobileApps: Build It …But Will They Come (and Stay)? $10B spent on mobile apps in the past 3 years with 70% of all those apps thrown in the electronic trashcan. (Mobiquity) Source: http://powerfulinfographic.com/wp-content/uploads/2012/05/infographic.jpg Only 26% of consumers used an app more than 10 times!
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 56 "As health care becomes more consumer-driven, we — as a company and, in particular, our pharmacists — coupled with technology, innovation and expanded clinical training — will play an even greater role in helping our customers live healthier, happier lives. Today's customers want to be empowered as they make choices for themselves and their families. And as a partner on their health care team, we at Rite Aid must adapt and change, too, to ensure we're providing customers with the best service and support to help them reach their wellness goals. Our pharmacy team has been hard at work, developing new and exciting ways for our pharmacists to engage with and help our customers achieve their personal health and wellness goals." John Standley, chairman and CEO, Rite Aid Source: http://www.chaindrugreview.com/inside-this-issue/news/01-07-2013/2013-outlook-retail-pharmacy-embraces-change
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 57 My Ashville 2.0 Example •Group counseling •Nutritionist •Telemedicine •Prescriptions •Immunizations •Screenings •Supplies •Food •Connected devices
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 58 A Chronic Disease Changes Your Shopping Experience
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 59 1 + 1 + 1 = 4? Trust Access 12 Rxs PMPY Consumer Experience Integration Data Golden Moments Prochaska Motivation
  • ©inVentiv Medical Management 2013 Proprietary & Confidential 60 Is ThereAn ROI??? Alain Labrique, Ph.D., the founding director of the Johns Hopkins University Global mHealth Initiative, and his team recently conducted a survey of the mHealth studies that were registered in the government’s clinicaltrials.gov database as of November 2012. Labrique writes: ”We identified 215 unique mHealth studies that were registered in the clinicaltrials.gov database, of which 8.4 percent (n=18) were observational in nature while the remaining 91.6 percent (n=197) were interventional. Of the 215 studies, 81.8% (n=176) studies used a classical randomized trial design and 40 new studies were added to the database between May and November 2012 alone. Based on these results, we posit that the field is entering a new ‘era’ where a body of rigorous evaluation of mHealth strategies is rapidly accumulating.” Labrique concludes: “The transition into an era of evidence-based mHealth supports our position that innovation in this domain can be evaluated with the same rigor as other public health strategies, attenuating some of the hype previously associated with mHealth.”