Wednesday, 16 February 2011
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                       Pantone 48...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                     Pantone 485 ...
Shutl Main Red:         Shutl Accent Red:                                                                       Pantone 48...
Shutl Main Red:         Shutl Accent Red:                                                                       Pantone 48...
Shutl Main Red:         Shutl Accent Red:                                                                        Pantone 4...
Shutl Main Red:         Shutl Accent Red:                                                                       Pantone 48...
Shutl Main Red:         Shutl Accent Red:                                                                       Pantone 48...
Shutl Main Red:         Shutl Accent Red:                                                                       Pantone 48...
Shutl Main Red:         Shutl Accent Red:                                                                       Pantone 48...
Shutl Main Red:         Shutl Accent Red:                                                                       Pantone 48...
Wednesday, 16 February 2011
Wednesday, 16 February 2011
Delivery within 90                              minutes of purchaseWednesday, 16 February 2011
Delivery within 90                              minutes of purchaseWednesday, 16 February 2011
Delivery within 90                              minutes of purchase                              Shopper chooses 1 hour   ...
Delivery within 90                              minutes of purchase                              Shopper chooses 1 hour   ...
Delivery within 90                                  minutes of purchase                                  Shopper chooses 1...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Hub & Spoke           97% Courier, Express & Parcel MarketWednesday, 16 February 2011
Point to Point               3% Courier, Express & Parcel MarketWednesday, 16 February 2011
Point to Point                                      +3,000 more!               3% Courier, Express & Parcel MarketWednesda...
Point to Point                                      +3,000 more!               3% Courier, Express & Parcel MarketWednesda...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Feedback                                Shopper FeedbackWednesday, 16 February 2011
Feedback                                                                                50%                               ...
Feedback                                                                   50%                                            ...
Feedback                                                                    50%                                           ...
Feedback                                                                        50%                                       ...
Feedback                                                                                                                  ...
Feedback                                                                                                                  ...
Feedback                                                                                                                  ...
Feedback                                                                                                                  ...
Feedback                                                                                                                  ...
Feedback                                                                                                                  ...
Feedback                                                                                                                  ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl Main Red:         Shutl Accent Red:                                                                   Pantone 485 C ...
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
Shutl: Putting the rocket into delivery
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Shutl: Putting the rocket into delivery

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Presentation given by Tom Allason, Founder & CEO of Shutl, at Metapack's "Home Delivery Conference 2011", Thursday 17th February 2011.

Published in: Technology, Art & Photos

Shutl: Putting the rocket into delivery

  1. 1. Wednesday, 16 February 2011
  2. 2. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding GuidelinesWednesday, 16 February 2011
  3. 3. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 11th August 1994Wednesday, 16 February 2011
  4. 4. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 11th August 1994 1st e-Commerce transactionWednesday, 16 February 2011
  5. 5. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Web alla 1994... Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding GuidelinesWednesday, 16 February 2011
  6. 6. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. e-Commerce and the web have 5 Branding Guidelines come light years since 1994Wednesday, 16 February 2011
  7. 7. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. e-Commerce and the web have 5 Branding Guidelines come light years since 1994Wednesday, 16 February 2011
  8. 8. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. e-Commerce and the web have 5 Branding Guidelines come light years since 1994 Delivery has not...Wednesday, 16 February 2011
  9. 9. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. e-Commerce and the web have 5 Branding Guidelines come light years since 1994 Delivery has not... Shoppers must still wait day(s) for a delivery that occurs at a time that suits the courier companyWednesday, 16 February 2011
  10. 10. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding GuidelinesWednesday, 16 February 2011
  11. 11. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding GuidelinesWednesday, 16 February 2011
  12. 12. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines Failed deliveries cost e-retail £790m - £1bn pa IMRG, April ‘10Wednesday, 16 February 2011
  13. 13. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines 2/3 cart abandoners cite delivery as reason Royal Mail, ’09Wednesday, 16 February 2011
  14. 14. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines What consumers are saying online about delivery in UK during Jan ’11: Ubervu, Feb ’11- shutl.co.uk/ubervuWednesday, 16 February 2011
  15. 15. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines What consumers are saying online about delivery in UK during Jan ’11: •3% positive Ubervu, Feb ’11- shutl.co.uk/ubervuWednesday, 16 February 2011
  16. 16. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines What consumers are saying online about delivery in UK during Jan ’11: •3% positive •45% neutral Ubervu, Feb ’11- shutl.co.uk/ubervuWednesday, 16 February 2011
  17. 17. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines What consumers are saying online about delivery in UK during Jan ’11: •3% positive •45% neutral •52% negative Ubervu, Feb ’11- shutl.co.uk/ubervuWednesday, 16 February 2011
  18. 18. Wednesday, 16 February 2011
  19. 19. Wednesday, 16 February 2011
  20. 20. Delivery within 90 minutes of purchaseWednesday, 16 February 2011
  21. 21. Delivery within 90 minutes of purchaseWednesday, 16 February 2011
  22. 22. Delivery within 90 minutes of purchase Shopper chooses 1 hour delivery windowWednesday, 16 February 2011
  23. 23. Delivery within 90 minutes of purchase Shopper chooses 1 hour delivery window From £FREE*Wednesday, 16 February 2011
  24. 24. Delivery within 90 minutes of purchase Shopper chooses 1 hour delivery window From £FREE* *to consumer, from £4.95 to retailerWednesday, 16 February 2011
  25. 25. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding GuidelinesWednesday, 16 February 2011
  26. 26. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines how?Wednesday, 16 February 2011
  27. 27. Hub & Spoke 97% Courier, Express & Parcel MarketWednesday, 16 February 2011
  28. 28. Point to Point 3% Courier, Express & Parcel MarketWednesday, 16 February 2011
  29. 29. Point to Point +3,000 more! 3% Courier, Express & Parcel MarketWednesday, 16 February 2011
  30. 30. Point to Point +3,000 more! 3% Courier, Express & Parcel MarketWednesday, 16 February 2011
  31. 31. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding GuidelinesWednesday, 16 February 2011
  32. 32. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Shutl is displayed as a branded fulfillment optionWednesday, 16 February 2011
  33. 33. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding GuidelinesWednesday, 16 February 2011
  34. 34. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Consumer selects: Now/ LaterWednesday, 16 February 2011
  35. 35. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding GuidelinesWednesday, 16 February 2011
  36. 36. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding GuidelinesWednesday, 16 February 2011
  37. 37. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70%Black on white Reverse (white) on darker tones Please note: The black logo should never ££££ £££ appear on in any ‘dark’ colour background. Quote generated 5 Branding Guidelines from each carrier within Shutl ££ platform, best £££ picked based on price & quality £££ ££££Wednesday, 16 February 2011
  38. 38. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70%Black on white Reverse (white) on darker tones Please note: The black logo should never ££££ £££ appear on in any ‘dark’ colour background. Quote generated 5 Branding Guidelines from each carrier within Shutl ££ platform, best £££ picked based on price & quality £££ ££££Wednesday, 16 February 2011
  39. 39. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding GuidelinesWednesday, 16 February 2011
  40. 40. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never £££ appear on in any ‘dark’ colour background. Delivery sent via 5 Branding Guidelines API directly into chosen carrier’s transportation management system- like any other delivery SHOPWednesday, 16 February 2011
  41. 41. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding GuidelinesWednesday, 16 February 2011
  42. 42. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Shopper receives tracking email enabling them to GPS track courier in real-time as moves from collection to deliveryWednesday, 16 February 2011
  43. 43. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding GuidelinesWednesday, 16 February 2011
  44. 44. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. Carrier’s Quality 5 Branding Guidelines Rating updated with quantitative & qualitative feedback. Carriers with higher ratings are able to access more deliveries & higher marginsWednesday, 16 February 2011
  45. 45. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding GuidelinesWednesday, 16 February 2011
  46. 46. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Shopper receives feedback email after delviery enabling them to rate qualitative aspects of Shutl experienceWednesday, 16 February 2011
  47. 47. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding GuidelinesWednesday, 16 February 2011
  48. 48. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines the resultWednesday, 16 February 2011
  49. 49. Feedback Shopper FeedbackWednesday, 16 February 2011
  50. 50. Feedback 50% Shoppers Leaving Feedback 40% 30% 20% Shopper Feedback 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Nov ‘10 Dec ‘10 Jan ‘11Wednesday, 16 February 2011
  51. 51. Feedback 50% Shoppers Leaving Feedback 40% 30% 20% 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Nov ‘10 Dec ‘10 Jan ‘11 Shopper FeedbackWednesday, 16 February 2011
  52. 52. Feedback 50% Shoppers Leaving Feedback 40% 30% 20% 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Nov ‘10 Dec ‘10 Jan ‘11 Shopper Feedback Ease of Use Value for Money Speed of delivery Delivery PersonWednesday, 16 February 2011
  53. 53. Feedback 50% Shoppers Leaving Feedback 40% 5 30% 4 Feedback Score (0-5*) 20% 10% Aug ‘10 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 0% 3 Jan ‘11 2 Shopper Feedback 1 Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Dec ‘10 Jan ‘11 Ease of Use Value for Money Speed of delivery Delivery PersonWednesday, 16 February 2011
  54. 54. Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 Shopper FeedbackWednesday, 16 February 2011
  55. 55. Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 Shopper Feedback Promoters Detractors PassivesWednesday, 16 February 2011
  56. 56. Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 30% 1.0 3 Net Promoter Score (NPS) 20% 0.9 2 10% 0.8 1 Aug ‘10 Sep ‘10 Oct ‘10 Nov ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 Nov ‘10 0.7 Dec ‘10 0 Dec ‘10 Jan ‘11 Jan ‘11 0.6 0.5 0.3 Shopper Feedback 0.2 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors PassivesWednesday, 16 February 2011
  57. 57. Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 1.0 Net Promoter Score (NPS) 0.9 0.8 0.7 Shopper Feedback 0.6 0.5 0.3 0.2 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors PassivesWednesday, 16 February 2011
  58. 58. Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 1.0 1) >1/3 customers leave feedback Net Promoter Score (NPS) 0.9 0.8 0.7 Shopper Feedback 0.6 0.5 0.3 0.2 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors PassivesWednesday, 16 February 2011
  59. 59. Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 1.0 1) >1/3 customers leave feedback Net Promoter Score (NPS) 0.9 0.8 0.7 2) Average score of 94% Shopper Feedback 0.6 0.5 0.3 0.2 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors PassivesWednesday, 16 February 2011
  60. 60. Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 1.0 1) >1/3 customers leave feedback Net Promoter Score (NPS) 0.9 0.8 0.7 2) Average score of 94% Shopper Feedback 0.6 0.5 0.3 0.2 3) 78% NPS 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors PassivesWednesday, 16 February 2011
  61. 61. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding GuidelinesWednesday, 16 February 2011
  62. 62. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantageWednesday, 16 February 2011
  63. 63. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantage - leverage local stores to provide compelling propositionWednesday, 16 February 2011
  64. 64. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantage - leverage local stores to provide compelling proposition 2) Attract and retain customersWednesday, 16 February 2011
  65. 65. Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantage - leverage local stores to provide compelling proposition 2) Attract and retain customers - that might not ordinarily shop with you on-line or in-storeWednesday, 16 February 2011

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