Shutl: Putting the rocket into delivery

Wednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding GuidelinesWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 11th August 1994Wednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 11th August 1994 1st e-Commerce transactionWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Web alla 1994... Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding GuidelinesWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. e-Commerce and the web have 5 Branding Guidelines come light years since 1994Wednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. e-Commerce and the web have 5 Branding Guidelines come light years since 1994 Delivery has not...Wednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. e-Commerce and the web have 5 Branding Guidelines come light years since 1994 Delivery has not... Shoppers must still wait day(s) for a delivery that occurs at a time that suits the courier companyWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding GuidelinesWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines Failed deliveries cost e-retail £790m - £1bn pa IMRG, April ‘10Wednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines 2/3 cart abandoners cite delivery as reason Royal Mail, ’09Wednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines What consumers are saying online about delivery in UK during Jan ’11: Ubervu, Feb ’11- shutl.co.uk/ubervuWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines What consumers are saying online about delivery in UK during Jan ’11: •3% positive Ubervu, Feb ’11- shutl.co.uk/ubervuWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines What consumers are saying online about delivery in UK during Jan ’11: •3% positive •45% neutral Ubervu, Feb ’11- shutl.co.uk/ubervuWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never The Delivery Problem appear on in any ‘dark’ colour background. 5 Branding Guidelines What consumers are saying online about delivery in UK during Jan ’11: •3% positive •45% neutral •52% negative Ubervu, Feb ’11- shutl.co.uk/ubervuWednesday, 16 February 2011

Wednesday, 16 February 2011

Delivery within 90 minutes of purchaseWednesday, 16 February 2011

Delivery within 90 minutes of purchase Shopper chooses 1 hour delivery windowWednesday, 16 February 2011

Delivery within 90 minutes of purchase Shopper chooses 1 hour delivery window From £FREE*Wednesday, 16 February 2011

Delivery within 90 minutes of purchase Shopper chooses 1 hour delivery window From £FREE* *to consumer, from £4.95 to retailerWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines how?Wednesday, 16 February 2011

Hub & Spoke 97% Courier, Express & Parcel MarketWednesday, 16 February 2011

Point to Point 3% Courier, Express & Parcel MarketWednesday, 16 February 2011

Point to Point +3,000 more! 3% Courier, Express & Parcel MarketWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Shutl is displayed as a branded fulﬁllment optionWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Consumer selects: Now/ LaterWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70%Black on white Reverse (white) on darker tones Please note: The black logo should never ££££ £££ appear on in any ‘dark’ colour background. Quote generated 5 Branding Guidelines from each carrier within Shutl ££ platform, best £££ picked based on price & quality £££ ££££Wednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never £££ appear on in any ‘dark’ colour background. Delivery sent via 5 Branding Guidelines API directly into chosen carrier’s transportation management system- like any other delivery SHOPWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Shopper receives tracking email enabling them to GPS track courier in real-time as moves from collection to deliveryWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. Carrier’s Quality 5 Branding Guidelines Rating updated with quantitative & qualitative feedback. Carriers with higher ratings are able to access more deliveries & higher marginsWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Shopper receives feedback email after delviery enabling them to rate qualitative aspects of Shutl experienceWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines the resultWednesday, 16 February 2011

Feedback Shopper FeedbackWednesday, 16 February 2011

Feedback 50% Shoppers Leaving Feedback 40% 30% 20% Shopper Feedback 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Nov ‘10 Dec ‘10 Jan ‘11Wednesday, 16 February 2011

Feedback 50% Shoppers Leaving Feedback 40% 30% 20% 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Nov ‘10 Dec ‘10 Jan ‘11 Shopper FeedbackWednesday, 16 February 2011

Feedback 50% Shoppers Leaving Feedback 40% 30% 20% 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Nov ‘10 Dec ‘10 Jan ‘11 Shopper Feedback Ease of Use Value for Money Speed of delivery Delivery PersonWednesday, 16 February 2011

Feedback 50% Shoppers Leaving Feedback 40% 5 30% 4 Feedback Score (0-5*) 20% 10% Aug ‘10 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 0% 3 Jan ‘11 2 Shopper Feedback 1 Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Dec ‘10 Jan ‘11 Ease of Use Value for Money Speed of delivery Delivery PersonWednesday, 16 February 2011

Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 Shopper FeedbackWednesday, 16 February 2011

Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 Shopper Feedback Promoters Detractors PassivesWednesday, 16 February 2011

Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 30% 1.0 3 Net Promoter Score (NPS) 20% 0.9 2 10% 0.8 1 Aug ‘10 Sep ‘10 Oct ‘10 Nov ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 Nov ‘10 0.7 Dec ‘10 0 Dec ‘10 Jan ‘11 Jan ‘11 0.6 0.5 0.3 Shopper Feedback 0.2 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors PassivesWednesday, 16 February 2011

Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 1.0 Net Promoter Score (NPS) 0.9 0.8 0.7 Shopper Feedback 0.6 0.5 0.3 0.2 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors PassivesWednesday, 16 February 2011

Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 1.0 1) >1/3 customers leave feedback Net Promoter Score (NPS) 0.9 0.8 0.7 Shopper Feedback 0.6 0.5 0.3 0.2 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors PassivesWednesday, 16 February 2011

Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 1.0 1) >1/3 customers leave feedback Net Promoter Score (NPS) 0.9 0.8 0.7 2) Average score of 94% Shopper Feedback 0.6 0.5 0.3 0.2 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors PassivesWednesday, 16 February 2011

Feedback 5 50% Shoppers Leaving Feedback 4 Feedback Score (0-5*) 40% 3 30% 2 20% 1 10% Aug ‘10 Sep ‘10 Oct ‘10 0% Aug ‘10 Sep ‘10 Oct ‘10 0 Nov ‘10 Nov ‘10 Dec ‘10 Dec ‘10 Jan ‘11 Jan ‘11 1.0 1) >1/3 customers leave feedback Net Promoter Score (NPS) 0.9 0.8 0.7 2) Average score of 94% Shopper Feedback 0.6 0.5 0.3 0.2 3) 78% NPS 0.1 0.0 -0.1 Sep ‘10 Oct ‘10 Nov ‘10 Dec ‘10 Jan ‘11 Promoters Detractors PassivesWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding GuidelinesWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantageWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantage - leverage local stores to provide compelling propositionWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantage - leverage local stores to provide compelling proposition 2) Attract and retain customersWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantage - leverage local stores to provide compelling proposition 2) Attract and retain customers - that might not ordinarily shop with you on-line or in-storeWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantage - leverage local stores to provide compelling proposition 2) Attract and retain customers - that might not ordinarily shop with you on-line or in-store 3) Increase proﬁtabilityWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Why offer Shutl? Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Competitive advantage - leverage local stores to provide compelling proposition 2) Attract and retain customers - that might not ordinarily shop with you on-line or in-store 3) Increase proﬁtability -Improved AOV, conversion & repeat businessWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Results Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding GuidelinesWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Results Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Since Mar Shutl has delivered:Wednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Results Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Since Mar Shutl has delivered: 1) 2-3x happier customers 1 1 comparing Shutl feedback score with Ubervu research on ‘hub & spoke’ providersWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Results Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Since Mar Shutl has delivered: 1) 2-3x happier customers 1 2) 1-2x higher AOV 2 1 comparing Shutl feedback score with Ubervu research on ‘hub & spoke’ providers 2 top of range when consumer price is subsidised by basket valueWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Results Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Since Mar Shutl has delivered: 1) 2-3x happier customers 1 2) 1-2x higher AOV 2 3) 37% increase to Conversion 3 1comparing Shutl feedback score with Ubervu research on ‘hub & spoke’ providers 2 top of range when consumer price is subsidised by basket value 3 versus alternative fulﬁlment methods available to shopper at point Shutl offeredWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones 2011 Plans Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding GuidelinesWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones 2011 Plans Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) CoverageWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones 2011 Plans Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Coverage - 85% UKWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones 2011 Plans Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Coverage - 85% UK 2) RetailersWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones 2011 Plans Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Coverage - 85% UK 2) Retailers - >5 of top 50Wednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones 2011 Plans Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Coverage - 85% UK 2) Retailers - >5 of top 50 3) AwarenessWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones 2011 Plans Shutl Black: Pantone BLACK Shutl Accent Grey: Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines 1) Coverage - 85% UK 2) Retailers - >5 of top 50 3) Awareness -Making Shutl a verbWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines Contact Tom Allason Founder & CEO tom@shutl.co.uk @tomall @shutlWednesday, 16 February 2011

Shutl Main Red: Shutl Accent Red: Pantone 485 C Pantone 484 C C0 M100 Y99 K4 C0 M100 Y99 K4 R208 G31 B40 R208 G31 B40red on white HEX D01F28 HEX D01F28 red on lighter tones Shutl Black: Shutl Accent Grey: Pantone BLACK Pantone BLACK C0 M0 Y0 K0100 C0 M0 Y0 K70 @ 70% Please note:Black on white Reverse (white) on darker tones The black logo should never appear on in any ‘dark’ colour background. 5 Branding Guidelines any questions? Contact Tom Allason Founder & CEO tom@shutl.co.uk @tomall @shutlWednesday, 16 February 2011

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Shutl: Putting the rocket into delivery

by Guy Westlake on Feb 24, 2011

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Shutl: Putting the rocket into delivery — Presentation Transcript