guy w. borgford portfolio
strategy
• Exclusive Soundtrack Prelease 09.29.09
• Live free concert event prior to world premiere in Los Angeles early Nov.
• Swe...
client pitch – htc [slide example]
The Real Network audience consists of early adopters of new
technology who purchase the...
• From a Lollapalooza After-Party to a premium
Las Vegas showcase, Real can make anything
possible in the live event space...
Real delivers the very best in digital
entertainment, with premium content from the
world’s top media companies, a massive...
Introducing Wetpaint EntertainmentIntroducing Wetpaint Entertainment
Connect with young women through top-rated TV shows v...
Interactive client programs – strategy & sales
corona’s beach bash at the hrh las vegas
• RollingStone.com delivered this
custom, turnkey program for Corona
in celebrati...
flip video & the mile high music festival
• Working with AEG, the Real team
rolled out an integrated rich
consumer experie...
meet the spartans live event - fox
• Rhapsody and Film.com worked
together to throw a DVD launch party
for Meet the Sparta...
t-mobile coverage summer concert series
The T-Mobile Summer
Concert Series sponsored
three live events across the
country ...
sprint’s rock ‘n roll diary on rollingstone.com
• Rolling Stone editors Jenny Eliscu and
Pete Maiden travelled across the
...
vitamin water @ bonnaroo music festival
Working with the Vitamin Water brand
team and Wenner Media, Real rolled
out this 3...
coors light and summer music
Celebrating ‘Cold Activation Window
Day’ our Rhapsody team put together
a live event in Los A...
interactive - design & copy
design - disney & fox
design - captain morgan & bell south
creative direction & copy - lasik vision
creative direction & copy - seagate software
brand id and development
space – art gallery
Brand ID Development
Logo Design
Business Card Design
Direct Mail Concepts and Designs
Interior Design...
space – art gallery
claro interpretive services
Brand ID Development
Logo Design
Business Card Design
dwell magazine design competition
Top 10 finalist
Messenger bag design
for ‘cool capitals’
promotion
Concept, logo
develop...
print – copy and creative direction
print – scott paper
Direct mail piece
targeting business
operations decision-
makers and the ultra-
important decisions
ar...
print – traveler’s insurance
Series of print ads and
direct mail pieces
promoting out of
province medical
insurance produc...
print – bctel
Series of print ads and POP signage
promoting new line of phones and
other products and services.
print – photochannel
Series of print ads promoting
Photochannel’s software product.
print – real estate marketing
Series of print ads for major Vancouver-
based developer.
print – easter seals canada
Comp showing the winning creative for
this national direct mail piece.
Concept and copy won ou...
radio – creative, copy and direction
radio – hastings park raceway
radio – shoestrings
radio – planet superstar
radio – internet express
photography
flip video – mile high music festival
flip video – mile high music festival
t-mobile – newport folk festival
t-mobile – newport folk festival
tanqueray – lollapalooza event
connect with me today and fine tune
your marketing engine tomorrow.
guy w. borgford
marketing and branding executive
206.9...
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Guy borgford portfolio6

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Examples of some of my creative work over the years in media and advertising - business pitches, graphic design, brand ID, digital advertising, photography and creative direction

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Guy borgford portfolio6

  1. 1. guy w. borgford portfolio
  2. 2. strategy
  3. 3. • Exclusive Soundtrack Prelease 09.29.09 • Live free concert event prior to world premiere in Los Angeles early Nov. • Sweepstakes for trip for 4 to the event • Coke experiential marketing activation at event – street teams, sampling, etc • Live webcast from the concert – 100% Coke SOV • 3 month on-demand video content exclusive on Rhapsody.com • Photo galleries from the event, red carpet and more • Exclusive interviews with the bands • Video captured in HD – possible extension to Palladia on MTVN* • Custom Hub development owned by Coke brand • 2.5 M guaranteed visits to the New Moon/Coke Hub • 20M co-branded traffic drivers to the New Moon music hub • 10M co-branded traffic drivers to promote the mobile game • 20M Coke brand impressions • PR, Facebook, Twitter opportunities client pitch - coke [slide example]client pitch - coke [slide example] *with artist and label approval*with artist and label approval
  4. 4. client pitch – htc [slide example] The Real Network audience consists of early adopters of new technology who purchase the latest mobile devices and actively engage in advanced mobile activities.   Real Network Profile Point Comp% Index Have 4 or more social networking profiles 5.9 208 Download - Ringtone (cell phone/wireless - last 30 days) 11.1 181 E-Mail - Sent/Received (cell phone/wireless - last 30 days) 14.4 120 Listen to Any Stream (cell phone use, last 30 days) 7.4 182 Text Message - Sent/Received (cell phone/wireless - last 30 days) 36 107 Video Mail - Sent/Received (cell phone/wireless - last 30 days) 8.1 177 Picture Mail - Sent/Received (cell phone/wireless - last 30 days) 23.5 121 Internet - Searched/Surfed for information (cell phone activity - last 30 days) 10.7 131 Cell Phones/Services (s/online/30 days) 14.4 185
  5. 5. • From a Lollapalooza After-Party to a premium Las Vegas showcase, Real can make anything possible in the live event space • Venues range from intimate, exclusive events for a few hundred select guests to major festival sponsorship programs reaching tens of thousands of consumers • Artists range from rising indie all-stars to superstar headliners • On-site presence includes pouring rights, signage, poster mention, street teams, product giveaways, demo stations and more • Content captured at event and brought online can include artist performances, custom video exclusives, web video series, behind the scenes, photos from the events and artist playlists • All content elements are captured and housed on a custom branded hub • Guaranteed visits to the sponsored live event content hubs and co-branded traffic drivers included • Events and content promoted throughout our social networking infrastructure including Facebook, Twitter, Flickr and YouTube Fox Films DVD Launch Weekend for Meet the Spartans at HRH Las Vegas live event proactive pitch [slide example]
  6. 6. Real delivers the very best in digital entertainment, with premium content from the world’s top media companies, a massive music catalog, family fun casual games and innovative 360° programs that consumers love. Our advertising and promotions team works with your clients and brands to create custom multi-channel programs that span live events, print, mobile, interactive and integrated brand experiences. The Real Network properties include the best in music, entertainment and games: • RealPlayer • Film.com • RollingStone.com • LillyLikes.com • Rhapsody.com • RealArcade • GameHouse • Evil Beet Your backstage pass to the world of music and entertainment… convergence media proactive pitch [slide example]convergence media proactive pitch [slide example]
  7. 7. Introducing Wetpaint EntertainmentIntroducing Wetpaint Entertainment Connect with young women through top-rated TV shows via the web, Facebook,Connect with young women through top-rated TV shows via the web, Facebook, video, and mobile.video, and mobile. 7 Consulting – Wetpaint Media Kit [Slide Example]
  8. 8. Interactive client programs – strategy & sales
  9. 9. corona’s beach bash at the hrh las vegas • RollingStone.com delivered this custom, turnkey program for Corona in celebration of summer • Live Event featured poolside cold Coronas served to guests laying back in iconic Adirondack chairs • Live music from Martin Sexton and Delta Spirit • Interactive map featuring the 25 Best Beaches • A Custom Corona Radio Station • Rolling Stone articles updated throughout the summer • Turnkey sweepstakes • Live Event band footage from our Corona branded live event at the Hard Rock Hotel and Casino in Las Vegas.
  10. 10. flip video & the mile high music festival • Working with AEG, the Real team rolled out an integrated rich consumer experience for Flip Video • Live streaming performances from the festival • ‘Back Stage’ and behind the scenes Flip videos form bands such as Thievery Corporation, Gogol Bordello, Ben Harper and more • Flip street team and signage on site • Hourly Flip Video uploads from the fans at the festival • Press access photo galleries
  11. 11. meet the spartans live event - fox • Rhapsody and Film.com worked together to throw a DVD launch party for Meet the Spartans at the Hard Rock Hotel & Casino in Las Vegas featuring live performances from P.O.D and The Higher. • www.filmcomextras.com/meetthespartans hosted trailers, photo galleries and live video performances from the event, plus an interview with Carmen Electra who hosted the event.
  12. 12. t-mobile coverage summer concert series The T-Mobile Summer Concert Series sponsored three live events across the country including: • Rhapsody Rocks Chicago at Lollapalooza • Newport Folk Festival in Rhode Island • Sunset Junction Street Fair in Los Angeles (on- site photo shown here) Aligning with T-Mobile’s “coverage across the country” initiatives, Real produced an interactive map featuring family friendly music destinations across the nation. www.rhapsodyextras.com/tmobil / (show here) also tied in a custom fly-away sweepstakes and featured footage from the T-Mobile Summer Concert Series.
  13. 13. sprint’s rock ‘n roll diary on rollingstone.com • Rolling Stone editors Jenny Eliscu and Pete Maiden travelled across the country going behind the scenes at this summer’s biggest rock shows. • Their adventures from VH1 Rock Honors, The Pemberton Festival, Lollapalooza, Outside Lands, and Bumbershoot among others are hosted on a custom hub www.rocknrolldiary.com (shown here) sponsored by Sprint featuring blog updates, photo galleries, exclusive videos, & interviews. • In addition, Sprint sponsored Rolling Stone’s WAP site, where Sprint customers can access exclusive Rock ‘N’ Roll Diary video content from their Sprint devices at m.rollingstone.com. • A groundbreaking cross-media program for Rolling Stone and Sprint, featuring print ads across Rolling Stone, Us Weekly, and Men’s Journal, this sponsorship culminated with a RollingStone.com presents live event showcase during Austin City Limits Music Festival.
  14. 14. vitamin water @ bonnaroo music festival Working with the Vitamin Water brand team and Wenner Media, Real rolled out this 360° Marketing Program around the Bonnaroo Music Festival. Along with live event activation this program featured a VIP showcase at the festival and content captured and brought online, featuring: •Exclusive performances •Interviews •Photos •Playlists from Janelle Monae, Chairlift, and American Princes •RealPlayer Takeover pushing the content to over 500,000 unique music fans in one day! •Brand media and millions of brand impressions across The Real Network
  15. 15. coors light and summer music Celebrating ‘Cold Activation Window Day’ our Rhapsody team put together a live event in Los Angeles at the Wiltern, featuring OAR. Content was captured in HD and brought online, along with photos, playlists and artist interviews – with it all framed in a custom Coors Light Hub. This was Coors Light’s 5th year in a row investing in live music with our Rhapsody team.
  16. 16. interactive - design & copy
  17. 17. design - disney & fox
  18. 18. design - captain morgan & bell south
  19. 19. creative direction & copy - lasik vision
  20. 20. creative direction & copy - seagate software
  21. 21. brand id and development
  22. 22. space – art gallery Brand ID Development Logo Design Business Card Design Direct Mail Concepts and Designs Interior Design Visual Merchandising Promotions Live Events Art Curation and Artist Selection
  23. 23. space – art gallery
  24. 24. claro interpretive services Brand ID Development Logo Design Business Card Design
  25. 25. dwell magazine design competition Top 10 finalist Messenger bag design for ‘cool capitals’ promotion Concept, logo development, graphic design
  26. 26. print – copy and creative direction
  27. 27. print – scott paper Direct mail piece targeting business operations decision- makers and the ultra- important decisions around the ‘reading room’.
  28. 28. print – traveler’s insurance Series of print ads and direct mail pieces promoting out of province medical insurance products. Shown here: Direct mail piece made up to look like a post card.
  29. 29. print – bctel Series of print ads and POP signage promoting new line of phones and other products and services.
  30. 30. print – photochannel Series of print ads promoting Photochannel’s software product.
  31. 31. print – real estate marketing Series of print ads for major Vancouver- based developer.
  32. 32. print – easter seals canada Comp showing the winning creative for this national direct mail piece. Concept and copy won out over 6 large agencies vying for the business. Top graphic shows envelop, with bottom the inside reveal.
  33. 33. radio – creative, copy and direction
  34. 34. radio – hastings park raceway
  35. 35. radio – shoestrings
  36. 36. radio – planet superstar
  37. 37. radio – internet express
  38. 38. photography
  39. 39. flip video – mile high music festival
  40. 40. flip video – mile high music festival
  41. 41. t-mobile – newport folk festival
  42. 42. t-mobile – newport folk festival
  43. 43. tanqueray – lollapalooza event
  44. 44. connect with me today and fine tune your marketing engine tomorrow. guy w. borgford marketing and branding executive 206.910.8029 guywborgford@gmail.com from vancouver symphony business pitch – yes, we won the business.
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