Beyond Web 2.0 - The Semantic Web


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Talk addressed at the XXIV Encuentro sobre la edición ‘Las nuevas formas de edición y su incidencia en los derechos de autores y editores’ de la Universidad Internacional Menéndez Pelayo (UIMP), Santander, Spain, July 2008

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Beyond Web 2.0 - The Semantic Web

  1. 1. Content Development in the New Publisher’s world; Beyond Web 2.0: The semantic web Guy Van Peel Santander 10 July 2008
  2. 2. Wolters Kluwer: Profile  Global information services and publishing company  Leading positions in core markets: health, tax, accounting, corporate, financial services, legal, and regulatory  Revenues of €3.4 billion, with almost 50% from online  Market Capitalization approx €5.5 billion  Euronext listed (AEX index)  Approximately 19,500 employees in more than 33 countries The Professional’s First Choice Provide the information, tools, and solutions to help professionals make their most critical decisions effectively and improve their productivity
  3. 3. Professional Publishing is undergoing significant change  Less about “titles” and more about delivering information in context  Opportunities for exploiting the “Long Tail” of professional publishing  Publishing is less about print and increasingly about technology  From “(our) content is king” towards “content as a commodity”  Metadata drive the development of a better online experience  Incredible explosion of content, driven by access to professional tools  Increasingly, the ‘mystique’ of publishing is eliminated: Consumers will source their own content, produce it and consume it without (direct) involvement of traditional publisher  Publishing operations are increasingly centered on technical solutions, supply chain logistics and process improvement  Rapid change also requires change in workforce capabilities  Also technology development is undergoing fundamental changes because of the “The Network Effect”
  4. 4. Pervasiveness of Content. Step 1 Step 2 Step 3 Step 4 Step 5 Search wiki Rss-aggreation portal blog Wf-software community paper Email Practise mgt. Findability ; interoperability ; persistency •“to become spread throughout all parts of”; as in Spring pervaded the air.
  5. 5. What does it all mean for us?  What we did the 15 years behind us: — Everybody his own SGML/XML DTD — Describing content structure — Prescriptive model for creating consistent digital content stores — Purpose: build our propietary content models using industry standard language to describe them — Benefit: structured content for publishing on print and electronic media “under our control”  What we’ll do in the next “x” years: — Shared resources on the web force towards interoperable content formats — Describing content meaning (semantics) — Descriptive models that capture the reality of diversity — Purpose: aggregate heterogeneous sources — Benefit: structured but less homogeneous content can be “mashed up” to create new user experiences
  6. 6. In the midst of change…  Spotlight on Semantic…  …Web  …Technologies  …Publishing
  7. 7. Beyond Web 2.0  Web 2.0: a mixed bag of concepts and technologies are transform the online experience — Communities; social networks — User Generated Content: wiki’s, blogs, self-publishing (LuLu) — Publishers embracing the “Freemium” business model — Mashups: information and presentation are being separated in ways that allow for novel forms of reuse.  Web 3.0 : Semantic Web & Semantic Technologies — Idea originates from Tim Berners Lee; his ambition: make it possible for computers to “interpret” and “act on” what is available on the web — Achieving this ambitious goal will require technologies based upon W3C standards
  8. 8. Technology uptake Web 2.0: at “Peak of Inflated Expectation” – visible everywhere Web 3.0: still in “Technology Trigger” phase – some early implementers - acknowledged technology standards but immature tooling Source: Gartner
  9. 9. The Web goes “semantic”  Semantic Web = a “web of data” or “web of meaning” instead of “a web of documents” — The Semantic Web is an extension of the current Web and not its replacement. — (meta)data with “understood” meaning will add context to search — therefore promise to improve search result relevancy significantly (precision) (From WikiPedia) Semantic publishing on the Web or semantic web publishing refers to publishing information as data objects using a semantic web language or as documents with explicit semantic markup. Semantic publication is intended for computers to understand the structure and even the meaning of the published information, making information search and data integration more efficient.
  10. 10. Mature Semantic Technologies’ standards from the W3C to support the new paradigm  Semantic technology encodes meanings separately from data and content files, and separately from application code.  Descriptive technologies are based upon standards and notations like Resource Description Framework (RDF) and Web Ontology Language (OWL), and the data- centric, customizable Extensible Markup Language (XML).  These technologies are combined in order to provide descriptions that supplement or replace the content of Web documents.  The machine-readable descriptions enable content managers to add meaning to the content, i.e. to describe the structure of the knowledge we have about that content.  In this way, a machine can process knowledge itself, instead of text, using processes similar to human deductive reasoning and inference, thereby obtaining more meaningful results and facilitating automated information gathering and research by computers. Source: Semantic Technology Primer (Semantic Technology Conference) Source: WikiPedia
  11. 11. Wolters Kluwer working on a better user experience – using semantics in search  With objective of improving the customer experience: — Introducing “Semantic Search” Users Expect Search to Fulfill Specific Tasks – more than only Content-Retrieval Users Expect Search Engines to Interpret Their Intent
  12. 12. Use of semantic technologies will also allow for integration of cross-jurisdiction sources: e.g. Cadmium-law WKB:Brons WKI:CLDB “CountryEquivalant” relation equivalent equivalent
  13. 13. Wolters Kluwer LTRE is building capabilities and skills in using semantic technologies  Developing modular Ontologies (RDF / OWL /SKOS) for rich “data integration” across the heterogeneous legacy systems of our local business units…
  14. 14. Content management focus will move from proprietary “medium- neutral” formats for single source publishing towards open standards for the collaborative and semantic web. Content development focus will go to adding value through metadata and semantics, heavily supported by automated processes. Questions? Thank You!