Developing Mobile Applications

Every Developer is a Mobile Developer Avner Mor, GM, Telecom Products Guy Merin, Dev Manager, Windows Mobile

Microsoft R&D in Israel Started in Israel at 1991 – 15 people - 1 st R&D outside the US 2008 – 600 people - working in 3 full teams and part of additional 3 BU A strategic asset for Israel’s high tech industry and education Full Workload Teams Security Telecom/Windows Mobile Anti-Virus Major Component Teams Ad Center (customer segmentation) Windows (virtualization) SQL Server (data quality) Israel Labs Incubations & Investigations Search Relevance Diagnostic health devices Social Network Privacy Guided Business Intelligence Acquisitions of Israeli Startups Whale Communications Gteko Secure Dimensions YaData Kidaro Zoomix

Started in Israel at 1991 – 15 people - 1 st R&D outside the US

2008 – 600 people - working in 3 full teams and part of additional 3 BU

A strategic asset for Israel’s high tech industry and education

Full Workload Teams

Security

Telecom/Windows Mobile

Anti-Virus

Major Component Teams

Ad Center (customer segmentation)

Windows (virtualization)

SQL Server (data quality)

Search Relevance

Diagnostic health devices

Social Network Privacy

Guided Business Intelligence

Acquisitions of Israeli Startups

Whale Communications

Gteko

Secure Dimensions

YaData

Kidaro

Zoomix

Value Quadrants: Mapping Biz Model Innovations Source: Andreas Constantinou, VisionMobile Software and Services Drive the mobile market

500M WL ID 3Bn Mobile User Microsoft is the perfect partner for converged services Mobile IM/Email/ Social Opportunity

Mobile Services arise an opportunity ready to happen New Experiences Incremental traffic New revenue opportunities Stickiness Windows Mobile

New Experiences

Incremental traffic

New revenue opportunities

Stickiness

Five clear trends in mobile application development Extend more parts of phone development to 3rd parties Simplify discoverability of 3rd party applications Simplify development environment Integrate more deeply with the handset events and user data Streamline go-to-market channels

Extend more parts of phone development to 3rd parties

Simplify discoverability of 3rd party applications

Simplify development environment

Integrate more deeply with the handset events and user data

Streamline go-to-market channels

MOBILITY IS CORE PARTNERS Silicon Vendors Device Manufacturers ISVs and IHVs Mobile Operators Solution Providers DEVELOPMENT TOOLS IT INFRASTRUCTURE EXPERIENCES

Windows Mobile Figures Devices Stats : 200+devices designed WW 56 device makers 4 leading OEMs 160 MOs WW 100 M users Applications: 18,000 commercial WM applications Targeting 100M active Windows Mobile users

Devices Stats :

200+devices designed WW

56 device makers

4 leading OEMs

160 MOs WW

100 M users

Applications:

18,000 commercial WM applications

Targeting 100M active Windows Mobile users

And now the real stuff - Demo Every Developer is a Mobile Developer Guy Merin, Dev Manager Windows Mobile

Every Developer

is a

Mobile Developer

What have we seen ? Easy to Implement Tools similar to Desktop WYSIWYG designer studio Large community and Online help Large set of Technologies Native code for performance Managed code for Simplicity and rapid Silverlight for Rich Internet Easy to Test Easy to attach to real phone Emulators provide 99% functionality Easy to Debug Covers the whole product life cycle Build once , run everywhere Live Mesh Beta

Easy to Implement

Tools similar to Desktop

WYSIWYG designer studio

Large community and Online help

Large set of Technologies

Native code for performance

Managed code for Simplicity and rapid

Silverlight for Rich Internet

Easy to Test

Easy to attach to real phone

Emulators provide 99% functionality

Easy to Debug

Covers the whole product life cycle

Build once , run everywhere

Additional Diagnostic Improvements Timeline Viewer Power consumption Remote System Information Remote Registry Editor Spy AppVerifier Data Breakpoints Post-mortem debugging Profiler for performance benchmarking Resource Leak Detector Device Emulator Cellular emulator Network coverage emulator GPS Emulator Fake Server Battery emulator Memory emulator Emulators Debugging Remote Tools

Timeline Viewer

Power consumption

Remote System Information

Remote Registry Editor

Spy

AppVerifier

Data Breakpoints

Post-mortem debugging

Profiler for performance benchmarking

Resource Leak Detector

Device Emulator

Cellular emulator

Network coverage emulator

GPS Emulator

Fake Server

Battery emulator

Memory emulator

Expect updates at upcoming events: Barcelona GSMA 09 - Mobile World Congress Mix09 TechEd Getting started: Developer Portal: http://developer.windowsmobile.com We want to hear your opinion/questions: Catch us for a Beer @ The Garage Tell us how we can make Windows Mobile better Share with us your ideas

Expect updates at upcoming events:

Barcelona GSMA 09 - Mobile World Congress

Mix09

TechEd

Getting started:

Developer Portal: http://developer.windowsmobile.com

We want to hear your opinion/questions:

Catch us for a Beer @ The Garage

Tell us how we can make Windows Mobile better

Share with us your ideas