Reach Everyone, Everywhere, All the TimeIncrease User Acquisition, Engagement, User Loyalty September 2010
Index and About Conduit - confidential -
Brief on Conduit
How Do I Conduit?
Create a Great App or Toolbar
Apps & Community Toolbars
Distribute Your App
Conduit App Marketplace
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Optimize Your App
Suggestions & Examples
Engage Your Users
Creating Engagement Opportunities
About Conduit The free, award-winning Conduit Platform helps publishers of all sizes to create apps and toolbars that constantly engage their users with their own brand and content. More than 260,000 publishers already distribute their apps directly and via Conduit App Marketplace to more than 200 million users. - confidential -
150 employees and growing
Offices in San Francisco, Tel Aviv, London, Germany
Founded in 2005
Backed by Benchmark Capital
23 new users per second in the Conduit Network
Join the Conduit Network 200 Million Users 260,000 Publishers 1 Network - confidential -
How Do I Conduit? Conduit allows web publishers to create apps on Conduit Platform to engage their own users constantly and get new users via the Conduit Network of 200M users through 260K publishers. - confidential -
Create an App and Reach a Network of Millions Create a Community Toolbar or a branded app and reach a network of millions. - confidential - With the Conduit Platform, publishers are able to: Create free custom branded web apps and Community Toolbars, Promote their web apps in the Conduit App Marketplace, Engage with their users using Alerts, Acquire new users by creating custom banners to promote on their own website, Optimize their web apps and Community Toolbars by tracking Analytics.
Conduit Technology Breakthrough technology delivers publisher content directly to the user via web apps. - confidential -
Easy to create & manage
Send alerts & update content on the fly
Various promotion tools
Powerful analytics allowing you to optimize your apps
SaaS solution, hosted, 100% on-demand
Robust, mature platform that provides unique functionality:
Runs on all four major browsers
No engineering required
Safe, secure and private
Create a Great App or Toolbar - confidential -
Create a Community Toolbar Build your Community Toolbar using your own content and sticky content from other publishers Increase usage of your Community Toolbar with the Facebook app Increase lifespan with the radio player Engage your users more frequently with games, TV and an email notifier. - confidential -
How to Build a Great App or Toolbar Great Content Facebook integration into any app helps connect your brand to the biggest social media network in the world - confidential -
Multi-faceted apps: Le Tour de France 2010 offers access to video, live comments, multi-layer standings, countdown, stages, summit evaluation.
How to Build a Great App or Toolbar Personalization Over 240,000 Active Users! ebay App log-in provides personalized content feeds (updates on bids, items for sale, profile information). iBario Community Toolbar One click access on Community Toolbar to daily deals, progress rankings, and messages. - confidential -
How to Build a Great App or Toolbar Drive re-engagement with real-time personalized stats and notices Cross-sell multiple properties Users can switch between game applications on the toolbar. Toolbar displays dynamic real-time game play elements and promotions and allows users to jump back into game play at any moment. Increase value with Facebook integration Driving traffic with a marketplace app Up-to-the-minute notification updates sent directly to the user’s browser. One of the top five traffic drivers for Zynga games. Ongoing brand presence in users’ browsers - confidential -
Community Toolbar: Customization Increase usage: Messenger Plus Live added the MSN Messenger launch App using the ‘application button’ functionality for easy access to MSN directly from their Community Toolbar. Extend lifespan: Realore Studio added a login functionality for constant game notification displayed on their Community Toolbar. - confidential -
Community Toolbar: Software Integration BS.Player’s unique functionality to play any kind of web media is available directly from the Community Toolbar. The ability to control the software functionality while surfing was also integrated. - confidential -
Control buttons - Prev, Play, Stop, Next, Volume control
BS.Player subtitles in every language for millions of videos
Listen to hundreds of online radio stations from around the world
Community Toolbar: Exclusive Content
Veoh web player used the toolbar as an extension of their player application.
. - confidential - Users are able to:
Launch the player
Download videos (only available through the toolbar)
Interact with other users using the Qlipso app on the toolbar
Distribute Your App - confidential -
Conduit App Marketplace Anyone anywhere in the world can create a custom web app using Conduit Platform and distribute it to millions of users
Instant addition of relevant, valuable content to the user’s browser window.
Share apps in the Conduit App Marketplace and add valuable content with monetized apps.
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Distribution in Conduit App Marketplace Free for publishers and end users, Conduit App Marketplace is an opportunity to reach over 200 million users and 260,000 other publishers with new, fresh content. Conduit App Marketplace is also available on Chrome - confidential -
Optimize Your App - confidential -
Analytics App Usage Data in Analytics Track your progress on a daily basis by installs, active users, geo, usage, revenue and more. Now available: tracking system for core offering - confidential -
Monetization Appswith high content value can be monetized Sharing Apps - earn money by sharing valuable content with other publishers who take your content and share it with their users Taking Apps - earn money by taking monetized apps and adding them to your Community Toolbar and sharing valuable content with your users - confidential -
Monetization Opportunities & the Power of the Network Publisher A 500 Users Publisher B 1,000,000 Users Monetized App Publishers can grab great, relevant content from Publisher A to increase the value of its toolbar. Results Publisher A got 100,000 new users and the revenue the provide. Publisher B increased traffic 20% daily extended the lifespan of its users by 3 more months on average. Publishers can distribute valuable content as monetized apps and earn money when other publishers take and share this content with their users. - confidential -
Monetization Opportunities - confidential - Integrate ads in your apps Pre-scroll ads in the Tripple Games App Pre-scroll ads in the MochiGames App
Monetization Opportunities - confidential - Integrate cross-promotion or sponsorship in your apps Messenger Plus! Live World Cup App and Powerade Promotion
Over 17 million users during the World Cup
Over 140K daily interactions
Monetization Opportunities Get paid to distribute apps, CPA model, and app sponsorships - confidential -
Promotion - confidential - Page #
Promote Your Apps Effective promotion breeds successful adoption. Successful adoption breeds increased engagement. - confidential - Publishers have seen incredible success with: Newsletter and email promotions, Social media promotions on Facebook, Twitter.
Promotion - examples - confidential - Creating unique opportunities to offer your app or Community Toolbar
Promotion - confidential -
Promotion - confidential -
Promotion – Thank you Page improves the TB download experience - confidential - This fast-forwards your relationship with your subscribers by already making them feel like you care! Encourage using the toolbar immediately!
Promotion - confidential - Publishers have also seen success with: Creating an appealing download page Creating an attractive uninstall page
Conduit-Powered Web Apps Offered 2go – available on Chrome!
Publishers can offer custom apps to their users “2go” directly from their own website.
Publishers can use this distribution method for acquisition, retention and marketing.
Auto detect feature: the user’s toolbar detects the 2go button on the publisher’s website and offers to add it to the toolbar - confidential -
Engage with Your Users - confidential -
Creating Engagement Opportunities A user with your app spends 500% more time on your site Users want the ability to choose how they engage with content Publishers are offering content and functionality beyond the core website Browser apps and toolbars offer the most effective way for constant communication with your users no matter where they are on the web - confidential -
Conduit-Powered Desktop Notifications
For timely information, send your users notifications to alert them of sales, promotions, and other news. Average of 6% click-through rates
Desktop alerts open in the bottom right-hand corner of your users’ screen, giving them instant visibility. Coming soon! Html capabilities - customize text & color, online analytics and much more… - confidential -
Additional Resources - confidential -
Making Money with Conduit
Coming Soon for ISVs Conduit will soon offer a new distribution opportunity, allowing ISVs to distribute software via apps, removing the download barrier. - confidential -