Cape Town City Region
Visioning Process
May 2009
Dinokeng Scenarios
The world towards 2030

                              Climate
             Ubiquitous
                              change...
Cape Town City Region




              SA Cities Network
Other long-term planning processes

                                               Micro-
  Regional      OECD           I...
Vision 2030: Purpose




This is business’s contribution towards the
  thinking on how we create sustainable
growth and pr...
Vision 2030 Process



 Ben
Zander
Ben Zander Session Output
Vision 2030 Process



 Ben                 Stakeholder
                                       10 sectoral
Zander         ...
Key emerging themes
A tale of two cities



          The best of times
                   Natural environment
                   Wealth & sty...
Key themes

• Make safety first
• Seriously address poverty
• Develop social & human capital
• Align higher education & tr...
Key themes

• Embrace Cape Town’s unique location
• Reunite the city & the sea
• Strive for great quality of life & great
...
Vision 2030
Cape Town 2030 : the business vision


     Africa’s Global City,
a city of inspiration & innovation
Africa’s global city : goals


              Iconic & Emulated


            Global African Gateway


Creative & Cultural ...
Cape Town 2030 : the business vision




    Africa’s Global City

A city of inspiration & innovation
Cape Town 2030: goals


              Iconic & Emulated


            Global African Gateway


Creative & Cultural        ...
Dashboard colour key



Positive opportunity



Caution



A barrier, constraint or threat
Goals




 Safe &      Educated    Connected     Caring &
 efficient   & trained    & vibrant   welcoming




            ...
Safe & Efficient


We must feel safe in our homes, at work,
  in public places & on our roads. If we
want to attract inter...
Safety




Improvement    City      Public      Public
                                               Courts
  districts  ...
Efficient administration




Pockets of    Risk
dedication   averse




  Red        Political
  tape       tensions
Safe & Efficient - themes


Identify successful strategies and projects and
                amplify them.

     Individual...
Educated & Trained

    We must ensure that all primary and
 secondary schools reach ‘developed world’
               stan...
Educated & Trained




   Post-
              Tertiary
 graduate




Primary &      Skills
secondary   development
Educated & Trained - themes


Foundation years, primary and secondary

  Tertiary & Post Graduate education

          Ski...
Connected & Vibrant


Connectivity is physical & virtual, encompassing
                    •transport
                  •u...
Connected & Vibrant




Internet                                      Urban            City / port
                     Tr...
Connected & Vibrant - themes


          Ubiquitous Broadband

    Excellent integrated transport links

Connected, active...
Welcoming & Caring


 To become a truly hospitable city we need to care
for each other and for our visitors. Everyone need...
Welcoming & Caring


Community          Service
  pride                             Helpful
                    levels



...
Welcoming & Caring - themes


       Excellent and accessible services

      Development of community pride

Develop a sh...
Creative & Cultural

 Creative industries include advertising, architecture,
art, design, fashion, film, TV & video, music...
Creative & Cultural


  Food &                       Creative
               Galleries
   wine                       indus...
Creative & Cultural - themes



      Creative Industries

Creative solutions for the world

       Cultural product

    ...
Green & Beautiful

  The region has many renewable energy options – solar,
wind, current, geothermal. Its distance from th...
Green & Beautiful




                                               Combining
   Green        Environmental    Green     ...
Green & Beautiful - themes


           Policy

    Behaviour/Way of life

  Environmental Protection

     Renewable Ener...
Global African Gateway
     Cape Town is the only city in the world on
“two oceans”; long known as The Tavern of the Seas ...
Global African gateway



        Global            Global
        meeting          African
         place           ident...
Global African Gateway - themes



    Cape Town as THE African business hub

A place where Africans aspire to live, work,...
Iconic & Emulated

Business opportunities that the City Region offers, need to
be promoted in ways that are as unique as t...
Iconic & Emulated



          Tourism                                  Table
                             Experiences
   ...
Iconic & Emulated - themes



The Cape Town brand is globally recognised and loved
 Leverage the brand with goods, service...
Optimal industry sectors
Optimal industry sectors to drive positioning




 Creative      Asset        Tertiary
                                   ...
Projects & support
underway or in planning
Projects & support underway or in planning

    Goal                              Activities
Safe &        • Safe Cape ini...
Projects & support underway or in planning

    Goal                                  Activities
Creative &       • Suppor...
Cascading the vision
& goals
Purpose & Vision to Plans

        Purpose
    why we are doing this




Early victories : June 2010
Vision 2030: Purpose




This is business’s contribution towards the
  thinking on how we create sustainable
growth and pr...
Cape Town 2030 : the business vision




    Africa’s Global City

A city of inspiration & innovation
Cape Town 2030: goals


              Iconic & Emulated


            Global African Gateway


Creative & Cultural        ...
The formula




     Dream big

 Show the sequence

Plan for early victories
Nelson Mandela


“There is no passion to be found playing small –
in settling for a life that is less than the one you
are...
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Vision 2030 Indaba Presentation by Guy Lundy

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This is the presentation given by Guy Lundy, CEO of Accelerate Cape Town, at the Cape Town Vision 2030 Indaba held at the Nedbank Conference Centre in Cape Town on 14 May 2009.

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  • Walk Together: We can address our critical challenges only if citizens' groups, business, labour and broader civil society actively engage with the state to improve delivery and enforce an accountable government. This is a scenario of active citizen engagement with a government that is effective and that listens. It requires the engagement of citizens who demand better service delivery and government accountability. It is dependent on the will and ability of citizens to organise themselves and to engage the authorities, and on the quality of political leadership and its willingness to engage citizens. It entails a common national vision that cuts across economic self-interest in the short-term. This is not an easy scenario. Its path is uneven - there is robust contestation over many issues and it requires strong leadership from all sectors, especially from citizens.
  • Resource shortages: Oil, Minerals and metals, Energy, Water
  • International experts: Greg Clarke, Carol Coletta, Enrique Penalosa, Antanas MockusIn parallel with other ongoing strategies: CTICC 2020, City Development Strategy
  • Integrated tourism & hospitality industry
  • Design, Advertising, Film, Technology
  • Vision 2030 Indaba Presentation by Guy Lundy

    1. 1. Cape Town City Region Visioning Process May 2009
    2. 2. Dinokeng Scenarios
    3. 3. The world towards 2030 Climate Ubiquitous change broadband realities Resource shortages Densification Sustainability Urbanisation mainstream and primacy of city regions Population Global growth power Migration shifts
    4. 4. Cape Town City Region SA Cities Network
    5. 5. Other long-term planning processes Micro- Regional OECD Integrated Economic Development Territorial Development Development Strategy Review Plans Strategy Provincial Cape Growth Town Central International and Tourism City Expert Development Business Development Views Strategy Plan Strategy Other parallel processes
    6. 6. Vision 2030: Purpose This is business’s contribution towards the thinking on how we create sustainable growth and prosperity for everyone in the Cape Town City Region, developing a more equal and just society in ways that are environmentally sensitive.
    7. 7. Vision 2030 Process Ben Zander
    8. 8. Ben Zander Session Output
    9. 9. Vision 2030 Process Ben Stakeholder 10 sectoral Zander in-depth groups interviews •Infrastructure 50 thought- •Creative leaders •Intellectual 2 ACT Concurrent Desk members strategy research •Sustainability •Business groups meetings •Maritime •Investors •Agri-processing •Academic •Tourism •Political •BPO •Civil society •Head office •unions
    10. 10. Key emerging themes
    11. 11. A tale of two cities The best of times Natural environment Wealth & style Culture of music, art & food The worst of times Dissension in diversity Poverty & losing hope Culture of drugs, gangs & violence
    12. 12. Key themes • Make safety first • Seriously address poverty • Develop social & human capital • Align higher education & training with business needs & opportunities • Make transport work - publicly • Preserve & promote natural heritage & vibrant culture
    13. 13. Key themes • Embrace Cape Town’s unique location • Reunite the city & the sea • Strive for great quality of life & great business opportunities • Acknowledge & celebrate progress • Become a city filled with natural inspiration & new ideas • Develop a co-ordinated and compelling brand for Cape Town
    14. 14. Vision 2030
    15. 15. Cape Town 2030 : the business vision Africa’s Global City, a city of inspiration & innovation
    16. 16. Africa’s global city : goals Iconic & Emulated Global African Gateway Creative & Cultural Green & Beautiful Connected & Vibrant Caring & Welcoming Safe & Efficient Educated & Trained
    17. 17. Cape Town 2030 : the business vision Africa’s Global City A city of inspiration & innovation
    18. 18. Cape Town 2030: goals Iconic & Emulated Global African Gateway Creative & Cultural Green & Beautiful Connected & Vibrant Caring & Welcoming Safe & Efficient Educated & Trained
    19. 19. Dashboard colour key Positive opportunity Caution A barrier, constraint or threat
    20. 20. Goals Safe & Educated Connected Caring & efficient & trained & vibrant welcoming Global Creative & Green & Iconic & African cultural beautiful emulated gateway
    21. 21. Safe & Efficient We must feel safe in our homes, at work, in public places & on our roads. If we want to attract international business, we must strive to achieve international norms. A globally successful city also needs a responsive, well-informed administration. A safe & efficient city is the foundation of a winning city.
    22. 22. Safety Improvement City Public Public Courts districts centre places transport Police Private Streets Schools Home services security
    23. 23. Efficient administration Pockets of Risk dedication averse Red Political tape tensions
    24. 24. Safe & Efficient - themes Identify successful strategies and projects and amplify them. Individuals and communities to take responsibility for their own safety. Streamline the justice process. Reduce red tape – increase transparency & accountability
    25. 25. Educated & Trained We must ensure that all primary and secondary schools reach ‘developed world’ standards. We need to align education & training to the employment needs of today & tomorrow. This ranges from skilled artisans to engineers, from nurses to surgeons, from technicians to scientists. To enable this we need to assess present & future needs, then encourage educational institutions to prioritise these.
    26. 26. Educated & Trained Post- Tertiary graduate Primary & Skills secondary development
    27. 27. Educated & Trained - themes Foundation years, primary and secondary Tertiary & Post Graduate education Skills development Commercial alignment of learning and opportunities Entrepreneurship development
    28. 28. Connected & Vibrant Connectivity is physical & virtual, encompassing •transport •urban nodes •reconnecting city and port •direct international connections •low cost, high-speed broadband Vibrancy comes from a connected city, as well as a choice of day & night activities & events.
    29. 29. Connected & Vibrant Internet Urban City / port Transport access sprawl disconnect Major sports 12 month Local & events activities activities
    30. 30. Connected & Vibrant - themes Ubiquitous Broadband Excellent integrated transport links Connected, active and inclusive communities
    31. 31. Welcoming & Caring To become a truly hospitable city we need to care for each other and for our visitors. Everyone needs to find the city region accessible, on all levels. We need to build bridging networks across our society, turning our diversity into our strength. Everyone who comes to our city should feel welcome. We will achieve this with a range of solutions to suit all, plus uniformly high levels of service.
    32. 32. Welcoming & Caring Community Service pride Helpful levels Social Tourism Embracing code ambassadors diversity + = Bonding Bridging Social networks networks capital
    33. 33. Welcoming & Caring - themes Excellent and accessible services Development of community pride Develop a shared sense of identity and pride in being a Capetonian
    34. 34. Creative & Cultural Creative industries include advertising, architecture, art, design, fashion, film, TV & video, music, performing arts & publishing. In London more than 500 000 are employed in this sector, creating 1 in 5 new jobs. Creativity goes beyond these industries. With 5 restaurants in the world’s top 100, Cape Town City Region is creative around food; innovations in health, science & business are all part of the creative mix. Cape Malay food, Cape Dutch architecture, Cape museums, Robben Island, Cape Jazz and minstrels are threads in a unique cultural heritage tapestry.
    35. 35. Creative & Cultural Food & Creative Galleries wine industries Hubs of Creative Live arts innovation entrepreneurs Celebrate Design >> Architecture diverse manufacture cultures
    36. 36. Creative & Cultural - themes Creative Industries Creative solutions for the world Cultural product Scalability
    37. 37. Green & Beautiful The region has many renewable energy options – solar, wind, current, geothermal. Its distance from the coal fields & power stations, together with the need to reduce carbon emissions, make us the natural choice to use & pioneer a palette of renewable options. This could embrace becoming a global hub for research into affordable low-carbon energy solutions. The region is renowned for its natural beauty. The challenge is to protect, even enhance this in the face of population & business growth. The Cape Winelands are an example of how business & beauty beneficially co-exist.
    38. 38. Green & Beautiful Combining Green Environmental Green business opportunities protection realities & beauty
    39. 39. Green & Beautiful - themes Policy Behaviour/Way of life Environmental Protection Renewable Energy Branding Responsible Beautiful Business
    40. 40. Global African Gateway Cape Town is the only city in the world on “two oceans”; long known as The Tavern of the Seas it is also the gateway to Africa. We need to embrace our identity as a global African City NORTH It can be seen as where East meets West, and North meets South – where the best minds of developed & developing worlds exchange ideas, challenges & WEST EAST opportunities. Where global businesses desire to have regional headquarters; where trade with Africa is facilitated. SOUTH
    41. 41. Global African gateway Global Global meeting African place identity NORTH International Regional connections headquarters WEST EAST SOUTH
    42. 42. Global African Gateway - themes Cape Town as THE African business hub A place where Africans aspire to live, work, study and play A truly cosmopolitan, global city region
    43. 43. Iconic & Emulated Business opportunities that the City Region offers, need to be promoted in ways that are as unique as the region itself. Early victories should be celebrated. This begins with the residents of the region – a vision is a story the people tell themselves – and we must tell ourselves, often & memorably. As city planners & dreamers around the world now talk of cities like Barcelona, so by 2030 they should be seeking to emulate the achievements of Cape Town. We are here to write a new chapter in our history.
    44. 44. Iconic & Emulated Tourism Table Experiences accolades Mountain Common Local Cape Local Products global Town pride brands brand
    45. 45. Iconic & Emulated - themes The Cape Town brand is globally recognised and loved Leverage the brand with goods, services and events Become the benchmark for developing cities
    46. 46. Optimal industry sectors
    47. 47. Optimal industry sectors to drive positioning Creative Asset Tertiary Healthcare industries Management Education Business Green Maritime Tourism Process industry sector Outsourcing
    48. 48. Projects & support underway or in planning
    49. 49. Projects & support underway or in planning Goal Activities Safe & • Safe Cape initiative supporting Business Against Crime and Efficient Action for a Safe South Africa • Consolidated CT events calendar Educated & • Working with CHEC and NBI on increasing Trained business/university collaboration • Support the TSiBA Education Trust concept • Support the establishment of Afriversity Connected & • Connect’d Cape Town Vibrant • Lobby for more direct international flights • Support broadband availability in townships • Support CTP in linking mountain to sea Caring & • Restless Minds initiative to support corporates struggling Welcoming to develop, attract & retain black professionals
    50. 50. Projects & support underway or in planning Goal Activities Creative & • Support a successful Loeries Awards Cultural • Support Creative Cape Town • “30 innovations in 30 days” during 2010 Green & • Raise awareness around green business/good business Beautiful • Support the use of TRECs • Support Green Map for Cape Town Global African • Lobby for (more) direct flights to the rest of Africa Gateway • Support the City’s cruise liner strategy Iconic & • Develop a “complimentary” business brand for Cape Town Emulated • 2010 business opportunities series • Vision 2030 pavilion during 2010
    51. 51. Cascading the vision & goals
    52. 52. Purpose & Vision to Plans Purpose why we are doing this Early victories : June 2010
    53. 53. Vision 2030: Purpose This is business’s contribution towards the thinking on how we create sustainable growth and prosperity for everyone in the Cape Town City Region, developing a more equal and just society in ways that are environmentally sensitive.
    54. 54. Cape Town 2030 : the business vision Africa’s Global City A city of inspiration & innovation
    55. 55. Cape Town 2030: goals Iconic & Emulated Global African Gateway Creative & Cultural Green & Beautiful Connected & Vibrant Caring & Welcoming Safe & Efficient Educated & Trained
    56. 56. The formula Dream big Show the sequence Plan for early victories
    57. 57. Nelson Mandela “There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living.” “After climbing a great hill, one only finds that there are many more hills to climb.” “It always seems impossible until it’s done.”

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