Cape Town City Region
Visioning Process
May 2009

Dinokeng Scenarios

The world towards 2030
Climate
Ubiquitous
change
broadband
realities
Resource
shortages
Densification
Sustainability
Urbanisation mainstream
and primacy of
city regions
Population
Global growth
power Migration
shifts

Cape Town City Region
SA Cities Network

Other long-term planning processes
Micro-
Regional OECD Integrated Economic
Development Territorial Development Development
Strategy Review Plans Strategy
Provincial Cape
Growth Town Central International
and Tourism City Expert
Development Business Development Views
Strategy Plan Strategy
Other parallel processes

Vision 2030: Purpose
This is business’s contribution towards the
thinking on how we create sustainable
growth and prosperity for everyone in the
Cape Town City Region, developing a more
equal and just society in ways that are
environmentally sensitive.

Vision 2030 Process
Ben
Zander

Ben Zander Session Output

Vision 2030 Process
Ben Stakeholder
10 sectoral
Zander in-depth
groups
interviews
•Infrastructure
50 thought- •Creative
leaders •Intellectual 2 ACT Concurrent
Desk
members strategy
research •Sustainability
•Business groups meetings
•Maritime
•Investors •Agri-processing
•Academic
•Tourism
•Political
•BPO
•Civil society
•Head office
•unions

Key emerging themes

A tale of two cities
The best of times
Natural environment
Wealth & style
Culture of music, art & food
The worst of times
Dissension in diversity
Poverty & losing hope
Culture of drugs, gangs
& violence

Key themes
• Make safety first
• Seriously address poverty
• Develop social & human capital
• Align higher education & training with
business needs & opportunities
• Make transport work - publicly
• Preserve & promote natural heritage &
vibrant culture

Key themes
• Embrace Cape Town’s unique location
• Reunite the city & the sea
• Strive for great quality of life & great
business opportunities
• Acknowledge & celebrate progress
• Become a city filled with natural
inspiration & new ideas
• Develop a co-ordinated and compelling
brand for Cape Town

Vision 2030

Cape Town 2030 : the business vision
Africa’s Global City,
a city of inspiration & innovation

Africa’s global city : goals
Iconic & Emulated
Global African Gateway
Creative & Cultural Green & Beautiful
Connected & Vibrant Caring & Welcoming
Safe & Efficient Educated & Trained

Cape Town 2030 : the business vision
Africa’s Global City
A city of inspiration & innovation

Cape Town 2030: goals
Iconic & Emulated
Global African Gateway
Creative & Cultural Green & Beautiful
Connected & Vibrant Caring & Welcoming
Safe & Efficient Educated & Trained

Dashboard colour key
Positive opportunity
Caution
A barrier, constraint or threat

Goals
Safe & Educated Connected Caring &
efficient & trained & vibrant welcoming
Global
Creative & Green & Iconic &
African
cultural beautiful emulated
gateway

Safe & Efficient
We must feel safe in our homes, at work,
in public places & on our roads. If we
want to attract international business, we
must strive to achieve international
norms.
A globally successful city also needs a
responsive, well-informed administration.
A safe & efficient city is the foundation of
a winning city.

Safety
Improvement City Public Public
Courts
districts centre places transport
Police Private
Streets Schools Home
services security

Efficient administration
Pockets of Risk
dedication averse
Red Political
tape tensions

Safe & Efficient - themes
Identify successful strategies and projects and
amplify them.
Individuals and communities to take
responsibility for their own safety.
Streamline the justice process.
Reduce red tape – increase transparency &
accountability

Educated & Trained
We must ensure that all primary and
secondary schools reach ‘developed world’
standards.
We need to align education & training to the
employment needs of today & tomorrow.
This ranges from skilled artisans to engineers,
from nurses to surgeons,
from technicians to scientists.
To enable this we need to assess present &
future needs, then encourage educational
institutions to prioritise these.

Educated & Trained
Post-
Tertiary
graduate
Primary & Skills
secondary development

Educated & Trained - themes
Foundation years, primary and secondary
Tertiary & Post Graduate education
Skills development
Commercial alignment of learning and
opportunities
Entrepreneurship development

Connected & Vibrant
Connectivity is physical & virtual, encompassing
•transport
•urban nodes
•reconnecting city and port
•direct international connections
•low cost, high-speed broadband
Vibrancy comes from a connected city, as well as a
choice of day & night activities & events.

Connected & Vibrant
Internet Urban City / port
Transport
access sprawl disconnect
Major sports 12 month Local
& events activities activities

Connected & Vibrant - themes
Ubiquitous Broadband
Excellent integrated transport links
Connected, active and inclusive communities

Welcoming & Caring
To become a truly hospitable city we need to care
for each other and for our visitors. Everyone needs
to find the city region accessible, on all levels.
We need to build bridging networks across our
society, turning our diversity into our strength.
Everyone who comes to our city should feel
welcome. We will achieve this with a range of
solutions to suit all, plus uniformly high levels of
service.

Welcoming & Caring
Community Service
pride Helpful
levels
Social Tourism Embracing
code ambassadors diversity
+ =
Bonding Bridging Social
networks networks capital

Welcoming & Caring - themes
Excellent and accessible services
Development of community pride
Develop a shared sense of identity and pride in
being a Capetonian

Creative & Cultural
Creative industries include advertising, architecture,
art, design, fashion, film, TV & video, music, performing
arts & publishing. In London more than 500 000 are
employed in this sector, creating 1 in 5 new jobs.
Creativity goes beyond these industries. With 5
restaurants in the world’s top 100, Cape Town City
Region is creative around food; innovations in health,
science & business are all part of the creative mix.
Cape Malay food, Cape Dutch architecture, Cape
museums, Robben Island, Cape Jazz and minstrels are
threads in a unique cultural heritage tapestry.

Creative & Cultural
Food & Creative
Galleries
wine industries
Hubs of Creative
Live arts
innovation entrepreneurs
Celebrate
Design >>
Architecture diverse
manufacture
cultures

Creative & Cultural - themes
Creative Industries
Creative solutions for the world
Cultural product
Scalability

Green & Beautiful
The region has many renewable energy options – solar,
wind, current, geothermal. Its distance from the coal fields
& power stations, together with the need to reduce carbon
emissions, make us the natural choice to use & pioneer a
palette of renewable options.
This could embrace becoming a global hub for research into
affordable low-carbon energy solutions.
The region is renowned for its natural beauty. The
challenge is to protect, even enhance this in the face of
population & business growth. The Cape Winelands are an
example of how business & beauty beneficially co-exist.

Green & Beautiful
Combining
Green Environmental Green business
opportunities protection realities & beauty

Green & Beautiful - themes
Policy
Behaviour/Way of life
Environmental Protection
Renewable Energy
Branding
Responsible Beautiful Business

Global African Gateway
Cape Town is the only city in the world on
“two oceans”; long known as The Tavern of the Seas it
is also the gateway to Africa.
We need to embrace our identity as a global African
City
NORTH
It can be seen as where East meets West, and North
meets South – where the best minds of developed &
developing worlds exchange ideas, challenges &
WEST EAST
opportunities.
Where global businesses desire to have regional
headquarters; where trade with Africa is facilitated.
SOUTH

Global African gateway
Global Global
meeting African
place identity
NORTH
International Regional
connections headquarters
WEST EAST
SOUTH

Global African Gateway - themes
Cape Town as THE African business hub
A place where Africans aspire to live, work, study
and play
A truly cosmopolitan, global city region

Iconic & Emulated
Business opportunities that the City Region offers, need to
be promoted in ways that are as unique as the region itself.
Early victories should be celebrated.
This begins with the residents of the region – a vision is a
story the people tell themselves – and we must
tell ourselves, often & memorably.
As city planners & dreamers around the world now talk of
cities like Barcelona, so by 2030 they should be seeking to
emulate the achievements of Cape Town.
We are here to write a new chapter in our history.

Iconic & Emulated
Tourism Table
Experiences
accolades Mountain
Common
Local
Cape Local
Products global
Town pride
brands
brand

Iconic & Emulated - themes
The Cape Town brand is globally recognised and loved
Leverage the brand with goods, services and events
Become the benchmark for developing cities

Optimal industry sectors

Optimal industry sectors to drive positioning
Creative Asset Tertiary
Healthcare
industries Management Education
Business
Green Maritime
Tourism Process
industry sector
Outsourcing

Projects & support
underway or in planning

Projects & support underway or in planning
Goal Activities
Safe & • Safe Cape initiative supporting Business Against Crime and
Efficient Action for a Safe South Africa
• Consolidated CT events calendar
Educated & • Working with CHEC and NBI on increasing
Trained business/university collaboration
• Support the TSiBA Education Trust concept
• Support the establishment of Afriversity
Connected & • Connect’d Cape Town
Vibrant • Lobby for more direct international flights
• Support broadband availability in townships
• Support CTP in linking mountain to sea
Caring & • Restless Minds initiative to support corporates struggling
Welcoming to develop, attract & retain black professionals

Projects & support underway or in planning
Goal Activities
Creative & • Support a successful Loeries Awards
Cultural • Support Creative Cape Town
• “30 innovations in 30 days” during 2010
Green & • Raise awareness around green business/good business
Beautiful • Support the use of TRECs
• Support Green Map for Cape Town
Global African • Lobby for (more) direct flights to the rest of Africa
Gateway • Support the City’s cruise liner strategy
Iconic & • Develop a “complimentary” business brand for Cape Town
Emulated • 2010 business opportunities series
• Vision 2030 pavilion during 2010

Cascading the vision
& goals

Purpose & Vision to Plans
Purpose
why we are doing this
Early victories : June 2010

Vision 2030: Purpose
This is business’s contribution towards the
thinking on how we create sustainable
growth and prosperity for everyone in the
Cape Town City Region, developing a more
equal and just society in ways that are
environmentally sensitive.

Cape Town 2030 : the business vision
Africa’s Global City
A city of inspiration & innovation

Cape Town 2030: goals
Iconic & Emulated
Global African Gateway
Creative & Cultural Green & Beautiful
Connected & Vibrant Caring & Welcoming
Safe & Efficient Educated & Trained

The formula
Dream big
Show the sequence
Plan for early victories

Nelson Mandela
“There is no passion to be found playing small –
in settling for a life that is less than the one you
are capable of living.”
“After climbing a great hill, one only finds
that there are many more hills to climb.”
“It always seems impossible until
it’s done.”