World design Capital is all about repositioning Cape Town on a world stage through Design. As Mariette has said previously we can no longer rely on scenic beauty as we have been doing for the last decade. Cape town is an inspiring place . We need to make sure that Capetonians believe and live this sentiment. Being designated WDC in 2014 will assist re- positioning Cape town in the eyes of the world. However before I talk about Cape Town’s Bid to be WDC 2014 . I would like to put the campaign in context by introducing you briefly to the Cape Town Partnership and the work we do. Which will explain our involvement and excitement about WDC
Cape Town Partnership is a very unique Public and Private partnership which was established in 1999 to manage the regeneration of the Central City of Cape Town. Our mandate is to develop, manage and promote the central city of Cape Town. In 1999 Cape Town was on a severe economic downward spiral. Authorities had lost control of the management of the space between the buildings. Crime and Grime and general urban management systems were not working . This led to rentals being on an all time low, vacancies were very high, Cape Town residents had abandoned the CENTRAL city , preferring spending their money in malls. The City of Cape Town together with the Central city Property owners came together and investigated a solution to the problem. They looked at various models all over the world and eventually settled on a Hybrid model of area-based intervention which enabled a simultaneous (macro) strategic focus with (micro) attention to detail. Thus the Cape Town Partnership was formed. The Cape Town partnership in its first year assisted the city council in drawing up legislation for the establishment of City Improvement districts. CTP then assisted in the establishment of the Central City Improvement district .CTP still remains the managing agent of the CCID. There is a very close symbiotic relationship between the two. The success of CTP would have been very difficult to achieve without the CCID which ensure that basics such as safety, cleanliness and a robust social development program are in place. The Core partners of the partnership are: City of Cape Town, Provincial Government: Western Cape, SA Property Owners Association, Cape Chamber of Commerce, Business Against Crime, Central City Business Forum, CCID, CT Heritage Trust, SABTACO, CTICC, Table Mountain National Park, Higher Education sector, Social Development sector, Creative Industries sector. All these agencies are represented in the Cape Town partnership board which meets on monthly basis. In the 12 years of the existence of CTP the board has never failed to achieve a corrum thus demonstrating the commitment and support that these partners have and give to CTP.
If we move forward to 2011. The Central City has become a premier economic node within the Cape Metropole and indeed the Western Cape . It contributes to approximately 40% towards the GDP of the Province. It has experienced a construction boom, vacancies are down , public investment in infrastructure over the last 3 years has been on an all time high mainly because of the FIFA world cup. We now have a revamped Cape Town station and new stadium and urban park, much needed pedestrian bridges, pedestrian walkways , one of which is the famous Fan Walk an operating Integrated Rapid Transport system. The central City is Secure, Safe , Caring and walkeable. There is still much work to be done going into the future. Great cities to visit for leisure or for business, OR great cities that are able to attract and retain talent are those cities who are great places to live , play, learn and work in. Most Capetonians are still unable to live within or close to the city centre. Public transportation systems close down after 8pm. This leads to the central city being a dead space , with the exclusion of long street, after 5pm and on weekends . At the Cape Town partnership our work is premised by a strong belief that Cities are for people. They are not just about buildings and infrastructure. Thus cities are about people, they are about culture, identity, history and heritage. We believe that if Cape Town is designed to work for all its citizens , not just for a select group of people. It will ultimately sustain itself as a great place to visit, work, play, learn and live in . People should be viewed as ‘city assets’ rather than demographic problems or threats. Our work is geared towards making Cape Town a liveable city. A city whose character and personality does not rely only on scenic beauty but on its ability to provide its citizens with an urban system that contributes to the physical, social and mental well being and personal development of all its inhabitants. A city that can offer its citizens equity, dignity, accessibility, conviviality, participation and empowerment. Cape Town is home to some of South Africa’s top universities. However attraction and retention of talent still remains a huge challenge. Case studies all over the world show that creative cities tend to attract and retain creative talent and knowledge economy workers. In 1999 Capetonians emotionally abandoned their city, It is for this reason that Cape town has embranced the City of Cape Tow’s Bid to be WDC in 2014.
The Program has been a strong supporter and driver of Cape Town’s WDC Bid
In 2010 The Cape Town Partnership was mandated by the CoCT March 2010 to drive the City’s bid for World Design Capital 2014 . The Coct the allocated a budget of 2 million for the Bid application and bid preparation process. This was jus a 6 months before the FiFa world cup and a time when budgets were very tight as the City was trying to cope with the financial responsibilities of being a host city. So this was indeed a serious commitment from the City. What is WDC ? This designation is given in recognition that more than half the world’s population lives in cities and that design has become an increasingly fundamental tool to make cities more competitive , liveable and efficient Designation given to a city that best uses design for social, economic and cultural development. The winning City is given two years to prepare for the title and one year to use title, during which the city is obligated to hosts a year-long programme of design events mostly with a strong global audience support. It is given by the Institute of Cities of Societies of Industrial Design icsid , a global design organisation founded in 1957 and active in 50 countries. WDC designation is a city promotion project , on a world scale, that celebrates the accomplishments of Cities that have used design to reinvent themselves and improve social cultural and economic life. WDC also recognises that Wealth, especially urban wealth, is created by innovation, not by factories or services alone Research , DONE BY People like Richard Florida shows that the most influential group in the future society will be the Creative Class – people who embrace the new and thrive on innovation. These people are highly mobile and will move to places where they find Technology, Tolerance and Talent. Cities that appeal to the creative and knowledge worker are well placed to prosper in future in an economy driven by inventiveness. Its clear that most Cities realise this. WDC 2014 has a had record breaking submission of 56 cities from 24 different countries. Why is Cape Town Bidding ? Leverage World Cup awareness Move beyond one-dimensional ‘beauty’ and leisure reputation Position Cape Town also as a place of inspiration and innovation Globally competitive in the knowledge economy A more liveable and sustainable city through applying design thinking Retain and attract the best talent and skills – knowledge workers Attract investment and business
The city of Seoul , which WDC 2010 presents a very interesting case study about what this Designation can do for a City.
Seoul is renowned for it’s expertise in IT infrastructure and it is a highly developed and rapidly developing city. It positioned itself as growth first city. It hard , high technology , efficient at all costs and completely inhuman. But it was becoming evident that the city needed to be ‘softened’ to become more appealing for it’s residents
It became a highly efficient city with a very low happiness index of its citizens and one of the highest suicide rates in the world. It was a city that should have been populated by robots. In 2008 it started experiencing civil unrest as citizens took to the street protesting the low quality of life.
In 2010 Soul was designated WDC 2010. In its two year preparation Seoul set out to not only recast Seoul as a city of global renown , but also to bolster Seoul’s economy and bring cultural benefits to its citizens. Design policies were devised to help re-create Seoul as an: eco-city with an outstanding natural environment; a cultural hub of refinement, dignity and historical significance; and a hi-tech, knowledge-based capital led by highly educated citizens and a top-notch IT infrastructure. These policies additionally ensure that the new design is aesthetically pleasing, economical and functional, all of which will enhance the quality of life for Seoulites. With united efforts from the government, the private sector, design industry and residents, Seoul is becoming a worldwide hub of creativity and innovation, with design further increasing the brand value of the city. Since Seoul has been designated the World Design Capital 2010, many have begun to turn their attention to this amazing city, which is joining Paris and Milan as a globally recognized centre of design.
Creative and green spaces were created in what had been a concrete jungle
Just like Cape Town Seoul already a major infrstructure projects underway, these were the promoted world wide under the WDC designation. One of their project was the resurfacing of the han river . This river had been built over to provide a massive highway for cars
This is a picture of the Mayor of Seoul handing over the WDC designation to the Mayor of Helsinki. I just want to read a quote from the speech that was made by the ICSID president during this ceremony. “ Today, design has become an essential factor not only in business fields but also in all areas including culture, politics, administration, society, and education. As a result, developing strategies for promoting and advancing design is now being recognised as one of the core necessities for corporations as well as governments. The WDC is more than just a project or a programme – it’s a global movement. Both the City of Torino and the City of Seoul understood this and have used the momentum created by the WDC to win public and private support to continue working on design-led initiatives within their cities. Dr. Mark Breitenberg, ICSID President
One of the Key elements of success for winning the WDC designation is to demonstrate a very active partnership between the Private and Public sector on design. Helsinki has been very successful in this. The Finnish Government sees the WDC Helsinki 2012 project as an important opportunity both to enhance the nation’s competitiveness and to improve public services through user-driven innovation policy.“Design is an instrument to reach both objectives,” Pekkarinen pointed out. WDC Helsinki 2012 offers a platform for corporations to tap into many opportunities, including international networking and marketing, progress in design know-how, and new influence in society. “ Our corporate partners’ role in the WDC Helsinki 2012 project is exceptional, because their activities become part of the content of World Design Capital. Corporations help to prove that we are a leading and broad-based design city of the future.” “ A vision of the power of design is a common denominator in all participating corporations. Naturally, different sectors utilise design in different ways. Of key importance for us is that our corporate partners are aware of the potential of design and are able to make use of it.” – Pekka Timonen, Director of International Design Foundation, the organisation that manages the WDC Helsinki 2012 project
In March Cape town’s bid was amongst the 56 received by ICSID. Please take a moment to page through the Bid Book. We also have it available lectronican please collect a copy.
CT’s design story is one of reconnecting the people to each other and to the city. Most importantly 2014 will be the 20th anniversary of our democracy . It will thus most appropriate to celelebrate 2 decades of democracy by demonstrating how the city has been Reconnected through Soccial cohesion, Reconnection the city through infrastructure and Reposition the City for the Knowledge Economy. Ours is a proudly African bid, with the ultimate goal of achieving a sustainable, innovative, inclusive and more liveable African City rooted in the strengths of our people and communities .’ It is for these reasons that the call to action for our Bid is Live design: Transform life. Through this Bid we have ensured a very prominent link between Design and City development. ‘ In 2010, we proved that we as a City (and a country) are able to compete on a world stage, hosting one of the most successful World Cups in recent years and the first on African soil. The World Cup has provided Cape Town with the backbone of significant infrastructural enhancements and a renewed sense of civic pride.’ Our aim is to build on that legacy through our World Design Capital 2014 bid.
This is a conceptual diagram illustrating how Cape Town’s design and creative industries are situated throughout the greater Cape Town area but are all connected through physical or virtual connections. These connections can range from transport routes, people, virtual (IT), public space and transport hub connections etc etc. It is to illustrate how CT is using these industries to reconnect the entire city. This is a City wide bid . If we win this Bid the CoCT will have an unprecedented platform to show case city development achievements on a global stage. WDC 2014 will give the CoCT a chance to look back and celebrate achievements whilst looking forward and setting a new trajectory for city development for the coming decade
There has been a shift in design thinking to design which addresses fundamental issues facing the city, on all levels of design: architecture, urban design, landscape architecture, systems design, product design etc. etc. The examples that follow are ones which are using design to overcome CT’s major challenges, creating a better and more sustainable city for Capetonians.
Just a few examples of some of the case studies contained in the Bid Book: Rebuilding communities: Provision of shelter to those that cant afford is one of the key goals for the city. The private sector has come forth with socially responsive and affordable designs such as an initiative from Design Indaba in rethinking the design of low cost housing. The competition encourages the use of sustainable materials and creating more affordable and dignified places for people to live. One of these was the 10 by 10 low cost housing competition which was one by the 10 by 10 house designed by Luyanda Mphahlwa. Other case studies given are The District Six Redevelopment Framework that guides the restitution of land to a community forcibly removed from the city centre 40 years ago; The proposed redevelopment of the Athlone Power Station site into a facility that provides mixed-use and interactive space for local communities; The Violence Prevention through Urban Upgrading Project (VPUU), aimed at designing an entire urban upgrade towards the prevention of violence in some of the poorest parts of Cape Town; The Violence Prevention through Urban Upgrading (VPUU) project is a very important example in addressing an issue very prevalent in CT, that of crime. It is a holistic approach to upgrading a community in KHY as it includes the physical upgrading of the space as well as introducing programmes which address job creation, skills development, early childhood development to name a few. The physical upgrading has turned a once open, dangerous and dusty environment (where people were robbed, raped and murdered) into an urban public space which the community takes ownership of due to the fact that they have been involved from the beginning. People can walk through the space safely now, if they feel threatened they can approach one of a series of ‘active houses’ (open 24/7) along the route which have been designed to be taller than the surrounding urban fabric so that it acts as a landmark. The area includes a playground and a kick about field The FAWU Gugulethu Development, an urban renewal project that aims to create a vibrant, mixed-use precinct in the heart of the township of Gugulethu;
“ Social cohesion” of the fan walk. The design of the fan walk provided a space for all kinds of people to mix and walk the city. It is the reason CT was the best city during the world cup as people got out their cars, walked, partied and really experienced the city. It is now a route that is safe for pedestrians and connects people from the city to Sea Point.
An initiative from Design Indaba in rethinking the design of low cost housing. The competition encourages the use of sustainable materials and creating more affordable and dignified places for people to live.
A milestone project in reconnecting the city to the sea. A pedestrian route from the station to the promenade. It is a multi-functional precinct which includes an international sporting arena; sports facilities for seven different sports; an historical fort – Fort Wynyard which allows people a ‘look’ into the history of the area; an urban park which has a biodiversity showcase garden. The park is reintroducing CT’s biodiversity which is currently being lost at the fastest rate in the world. It is a recreational space which educates through the use of interpretative signage, planting schemes and public art. The design of the whole precinct has been done sustainably with the appropriate use of materials and even redirecting natural spring water from Oranjezicht to provide irrigation and ponds. Universal design principles have been used allowing the space to be accessible by all – the elderly, prams, wheelchairs etc.
Memorialisation recognising the past.
The sports clubs are designed with reusing sea freight containers. They are transformed into club houses, changing rooms and coach offices. They provide a certain level of formality to informal areas. The nested bunk beds allow for houses to be less crowed and gives each child a proper bed to sleep in. The beds can be stacked back during the day providing a space to play.
Ogilvy CT worked in partnership with the NGO Word on Africa. They rejuvenated a boys home in Woodstock by giving the home a fresh coat of paint in the form of vibrant patterns and images. Ogilvy CT acknowledged the importance of being a part of the improvement of the community in which they are situated.
SUCCESS FACTORS OF THE BID Winning depends on demonstrating strong public-private partnerships – backing the bid Public sector/City has provided seed finding of R2million for Bid Application process Private sector funding critical to our future success – show of support Unique opportunity for companies to position themselves for the Knowledge Economy – on a local, regional, national and international level Cape Town Partnership is coordinating Cape Town’s Bid – speak to us if you’re interested in getting involved Book a Walking Tour with Cape Town Partnership to discover more about Cape Town’s creative sector Once Cape Town is shortlisted the Icsid delegates visit in August. Cape Town will need all “hands on deck” from supporters and partners to organise a Bid Winning tour of the city
Through the biding process we have managed to raise awareness of the importance of Design as a critical contributor to the economy of the city as well as its development. The momentum gained through this process will not be lost as we still intend to drive support for Design to take centre stage in the celebration of two decades of demecrocay in 2014. The Bid book has a very long life span as it is quite comprehensive and tells Cape Towns’ design story in a unique way that has not been told in any other publication
Seeing support spreading everywhere through people flying the support button on internet sites/ shops/ restaurants etc. Spreading like a disease…
Cape Town's bid for World Design Capital 2014
Bulelwa Ngewana: Managing Director Cape Town Partnership Repositioning Cape Town through Design
a unique partnership working together to regenerate Cape Town Central City CCID: the operational partner – doing the work on ground level SAFE | CLEAN | CARING CAPE TOWN PARTNERSHIP: the strategic partner MANAGE| DEVELOP| PROMOTE Central City Property Owners CITY: the governance partner GOVERN | SUPPORT| PLAN OWNERS: the private partner INVEST | DEVELOP | FUND
By networking and information sharing to build a proactive creative milieu in the central city through: Communication Creative CT Clusters Creative Cape Town E News, E- Social Networking, Creative CT Annual, Support to events and venues, Creative Week Cape Town, Cultural Tourism Map, & Facilitation World Design Capital Bid 2014, The Fringe: CT’s Innovation District, CT Design Network, Imagine City Hall. Communicates, supports and facilitates the development of the creative and knowledge economy in the Central City of Cape Town
What is WDC? Why is Cape Town bidding for this designation?
<ul><li>DESIGN FOR ALL </li></ul><ul><li>LG Electronics, Samsung, Hyundai, Kia </li></ul><ul><li>Han River </li></ul><ul><li>U – Design (Seoul Design Olympiad) </li></ul><ul><li>Dongdaemun Design Plaza </li></ul><ul><li>Benefits to the city: focus on design events, increase in </li></ul><ul><li>visitors to city </li></ul>
AFTER: HIGHWAY DEMOLISHED AND RIVER RECLAIMED FOR PUBLIC SPACE
Reconnect Social Cohesion Reconnect through Infrastructural Enhancement Reposition for the Knowledge Economy CAPE TOWN’S DESIGN STORY
CC SEC SC NC TF STEL Key: Arts & Culture Design Education & Training Public Architecture Public Space History & Memory Design Enterprise Transport CAPE TOWN’S DESIGN STORY CC Central City TF The Fringe NC North City SC South City SEC South East City STEL Stellenbosch
SOCIALLY RESPONSIVE DESIGN: Responds to the needs of people
Rebuilding Communities through socially cohesive design
SOCIALLY RESPONSIVE DESIGN: FAN WALK: Connecting people and the city Inclusiveness
SOCIALLY RESPONSIVE DESIGN: <ul><li>Design Indaba 10 X 10 LOW COST HOUSING competition </li></ul><ul><li>Addressing housing shortages </li></ul><ul><li>Sustainable design </li></ul><ul><li>Creating dignified spaces for people </li></ul><ul><li>Competition was won by Luyanda Mpahlwa (MMA Architects) </li></ul>Sustainability
SOCIALLY RESPONSIVE DESIGN: <ul><li>GREEN POINT URBAN PARK: </li></ul><ul><li>Connecting people and the city </li></ul><ul><li>Biodiversity </li></ul><ul><li>Education through experience </li></ul><ul><li>Universal design </li></ul>Sustainability
SOCIALLY RESPONSIVE DESIGN: Inclusive memorialisation <ul><li>Lwandle Migrant Labour Museum & Gugulethu Seven Memorial : </li></ul><ul><li>Connecting people by acknowledging the past </li></ul>
SOCIALLY RESPONSIVE DESIGN: <ul><li>TSAI DESIGN: SAFMARINE CONTAINER SPORT CENTRE & NESTED BUNK BEDS </li></ul><ul><li>Addressing social needs for example sports facilities and confined spaces in orphanages </li></ul>Corporate Social Responsibility
SOCIALLY RESPONSIVE DESIGN: Ogilvy sponsored - Percy Bartley House Corporate Social Responsibility
<ul><li>Total Value of Exposure – R1,740,000.00 </li></ul>MEDIA SUPPORT
<ul><li>Total Value of Exposure – R1,740,000.00 </li></ul>MEDIA SUPPORT
SUPPORT – Partners Sponsored and created R200 000 interactive stand to encourage support of World Design Capital Bid at Design Indaba 2011.
BID COUNTDOWN Bid Book Submission deadline 31 March 2011 Applications reviewed April-June 2011 3 Shortlisted cities announced July 2011 Shortlisted city visits August 2011 Final selection August 2011 Announcement of WDC 2014 at 2011 IDA Congress October 2011
SUPPORT THE BID Support for Cape Town’s bid has to keep momentum and grow: The “Snow ball” effect – get behind the bid!
Support for Cape Town’s bid has to keep momentum and grow: The “Viral” effect – spread the word…
THANK YOU www.creativecapetown.net - The official website of Creative Cape Town www.capetown2014.co.za - The World Design Capital Bid 2014 website