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3rd Party viewing rights

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City of Cape Town\'s presentation to business on 2010 opportunities

City of Cape Town\'s presentation to business on 2010 opportunities

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    3rd Party viewing rights 3rd Party viewing rights Presentation Transcript

    • 2010 FAN PARKS ENGAGEMENT WITH BUSINESS HOST CITY: CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  27 MAY 2008
    • AGENDA AGENDA
      • 1. Terms of Cooperation
      • 2. Third Party Viewing Areas
      • 3. Rights Protection Program
    • LEGAL FRAMEWORK TERMS OF COOPERATION FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  Host City Agreement Amendment 1 (TOC) Financial Agreement Event Manual
    • RIGHTS HOLDER TERMS OF COOPERATION FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
      • The City of Cape Town is a “Rights Holder”
      • Can stage the “Official Fan Park”
      • “ Use of the Marks” rights
      • Can use official event “look” to re-create stadium experience
    • TERMS OF COOPERATION Stuttgart Official Fan Park 2006
    • OFFICIAL FAN PARK TERMS OF COOPERATION FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
      • Description :
      • The Official Fan Parks has the following parameters:
        • (i) each day of the Competition;
        • (ii) entry free of charge;
        • (iii) live-broadcast of all 64 matches of the Competition;
        • (iv) food and beverage availability,
        • (v) within fenced and secured areas
        • (vi) a stage of a dimension which allows entertainment
      • The Host City, LOC and FIFA shall be jointly responsible
      • for the staging and organisation of the Official Fan Park
      • One (1) Official Fan Park per stadium (Grand Parade)
    • TERMS OF COOPERATION No sponsor Non competitor sponsor Yes, not during match feed & build-up Big Screen advertising Yes, free SABC feed TV Rights Yes 3 rd Party Exhibitors Yes, first & last rights to FIFA partners Local competitor suppliers Yes, first & last rights to FIFA partners Local, non -competitor suppliers Yes, but basic recognition Basic package for FIFA Affil. Only FIFA Affiliates to participate as sponsors FIFA Affiliates FIFA FAN PARK RIGHTS
    • TERMS OF COOPERATION FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
    • OTHER PUBLIC VIEWING EVENTS TERMS OF COOPERATION FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
      • The Official Fan Parks shall be the primary official public viewing event in relation to the 2010 FIFA World Cup™
      • The Host City shall be entitled to organise other public viewing events in the Host City
      • Subject to FIFA’s General Public Viewing Guidelines
      • Does not carry “Official Fan Park look” (Velodrome, Athlone and Swartklip)
    • TERMS OF COOPERATION Yes – with branding Non competitor sponsor Yes, not during match feed & build-up Big Screen advertising Yes, free SABC feed TV Rights Yes 3 rd Party Exhibitors Yes – no branding Local competitor suppliers Yes Local, non -competitor suppliers None Basic package for FIFA Affil. Yes, can participate FIFA Affiliates OTHER PVA’S Rights
    • THIRD PARTY VIEWING AREAS
    • NON RIGHTS HOLDER THIRD PARTY PVA’S FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
      • FIFA Commercial Affiliates & Host Cities are Rights Holders
      • All other entities are 3 rd Parties
      • Third Parties are not permitted to “use the marks”
      • Third Parties are permitted to stage Public Viewing
      • Subject to FIFA guidelines
    • FIFA GENERAL PVA GUIDELINES THIRD PARTY PVA’S FIFA GENERAL PVA GUIDELINES COMMERCIAL NON COMMERCIAL
    • NON COMMERCIAL PVA THIRD PARTY PVA’S FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
      • 2010 Matches are broadcast
      • No entry fee is charged
      • Sponsorship or other rights are exploited
      • Public Viewing Events in commercial establishments
      • e.g. pubs, are deemed non commercial
      • unless an entry fee and/or sponsorship is exploited
    • EXHIITOR RESPONSIBILITIES THIRD PARTY PVA’S FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
      • Must use SABC feed unless an establishment pays for
      • alternative feed at its own cost
      • Must obtain all necessary licenses and permits
      • from the local municipality
      • Broadcast must be displayed on a live basis only
      • i.e. no delays or replays
      • No modification to the broadcast material
      • No association with FIFA or FIFA World Cup
      • No sponsorship rights e.g. Use of flags or billboards
      • Sale of food, beverages and other goods permitted
      • No Use of the Competition Marks
      • No entry fee
    • AUTHORISATION THIRD PARTY PVA’S FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
      • If a genuine non-commercial event,
      • a free license is automatically granted
      • No application to FIFA is required
      • Full compliance with the regulations is required
      • If not in full compliance, the free license is terminated
      • Breach is prosecutable
      • Written details must be supplied to FIFA upon request
    • COMMERCIAL PVA THIRD PARTY PVA’S FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
      • 2010 Matches are broadcast
      • An entry fee is charged and/or
      • Sponsorship or other rights are exploited
    • COMMERCIAL PVA THIRD PARTY PVA’S FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
      • A license fee is payable
      • The fee to be determined at the time of application
      • All fees to be donated to 20 Centres for 2010 campaign
      • Sponsorship rights to FIFA Commercial Affiliates
      • Sponsorship rights to local, non competitor sponsors
      • Sale of goods e.g. beer, to competitor sponsors
      • FIFA license only relates to the broadcast signal
      • Exhibitor still responsible to obtain licenses and
      • authorisation from the local authority
      • Contact FIFA at [email_address]
    • RIGHTS PROTECTION PROGRAM
    • RIGHTS PROTECTION PROGRAM RIGHTS PROTECTION PROGRAM FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
        • RPP is the protection of the Commercial Affiliates
        • rights of association with the event
        • Review of applicable laws with regards to
        • trademark registration, IP protection, unfair competition
        • Determine the best legal approach to protecting the
        • rights of association and anti-counterfeiting
    • LEGAL FRAMEWORK RIGHTS PROTECTION PROGRAM FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
        • In South Africa the appropriate legal mechanisms include:
          • Special Events Bill
          • DTI Trademarks registration
          • 2010 By-Law
          • City’s other applicable by-laws
        • Establishment of aggreed event zones:
          • Exclusion Zones
          • Protocol routes
    • FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
    • RIGHTS PROTECTION PROGRAM RIGHTS PROTECTION PROGRAM FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
        • Establishment and policing of Stadium Perimeter,
        • enforcement of anti-ambush marketing laws
        • Support from local authorities necessary to guard
        • against illegal merchandise and illegal association
    • RIGHTS PROTECTION PROGRAM RIGHTS PROTECTION PROGRAM FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
      • To minimise any and all infringement or encroachment
      • of FIFA’s marketing rights, particularly those which have
      • been contractually granted to the Official Partners,
      • Official Suppliers and Licensees.
        • How will this be achieved?
    • RIGHTS PROTECTION PROGRAM RIGHTS PROTECTION PROGRAM
      • Work closely with a network of law enforcement officers
        • Tackle ambush activity in vicinity of stadium
        • Patrol outside stadiums, enforcing “Controlled Area” restrictions
        • Identify and confiscate counterfeit merchandise
      RIGHTS PROTECTION PROGRAM RIGHTS PROTECTION PROGRAM FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
    • RIGHTS PROTECTION PROGRAM RIGHTS PROTECTION PROGRAM
      • Liaise with stadium security re. removal of prohibited
      • marketing items
    • RIGHTS PROTECTION PROGRAM RIGHTS PROTECTION PROGRAM
      • Assist Venue Manager where required in
      • removing prohibited marketing items (banners etc. )
      • inside the stadium
    • RIGHTS PROTECTION PROGRAM RIGHTS PROTECTION PROGRAM FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 
        • Monitor Public Viewing “Fan Fest” areas for ambush activities wherever possible.
        • Local authority law enforcement teams in these areas to monitor and coordinate
        • NOTE : The City of Cape Town is contractually obliged in the Host City Agreement to form an RPP team.
    • THANK YOU DANKIE ENKOSI